After finishing the envoy's business, Contini will start the rhythm of buying, buying, buying, so starting from May, everyone has seen the rhythm of the United Group's large-scale procurement, known as the May whirlwind, also known as the United Whirlwind......

However, before the United Whirlwind blew, Contini first built momentum for the United Motorcycle, according to the requirements of 3 years of mid-improvement, 6 years of upgrading, by 1928, United Motorcycle has launched the next generation of Fast and Furious: S2!

The S2 has made more than 20 improvements on the basis of the S1, not only the vehicle is more streamlined, and the performance has been greatly improved, the most important is the introduction of two major improvements - the first is the use of United Power's 500ML displacement engine, power output up to 17 horsepower - this time the bold use of aluminum alloy components, not only than the BMW launched the R37 engine used in the same period, but also lighter weight and better heat dissipation.

Now BMW can no longer say that United Motorcycle is a copycat after the introduction of their R32, it is obvious that the S2 and R37 are similar in appearance, but the connotation is completely different.

Of course, the weight of the engine here has been added back elsewhere, and the S2 introduces a hydraulically damped telescopic fork, which is heavier than the leaf spring fork used in the previous generation and the market, but the benefits are obvious - when passing through rough terrain, especially in the mountains, the shock absorption performance is much better than the previous generation, although the cost has gone up, but the performance has also gone up, and it is more suitable for Italian road conditions.

This performance improvement is even more interesting than the engine horsepower increase, because the current popular motorcycle races are mixed tracks - road and mountain with some off-road, and this shock absorber does not show a particularly obvious advantage in the road stage, and shines in the mountain and off-road stages, even overpowering the famous Harley-Davidson in the United States.

Today is the day of the world premiere of the S2 motorcycle, Contini is very confident to bring the new product directly to participate in the New York motorcycle rally, driven by the Italian champion Sergio, his appearance is also unique, while everyone else is still wearing a traditional swimming cap and goggles, he is wearing a low-resistance racing helmet made of resin material by the United Group, wearing a one-piece racing suit, this style style won the cheers and screams of everyone on the scene, especially the American girls are obsessed.

When he stepped on the motorcycle, lowered his body, and the whole person and the car were one, all the reporters' cameras were focused on him without hesitation, and after an order, he roared forward like the wind, and in the straight road stage, the S2 burst out with a powerful momentum, breaking the event record with a top speed of 187km/h, and in the off-road and mountain tracks, it gave full play to the advantages of shock absorption, and finally won the championship 14 minutes ahead of the opponent - since the beginning of the motorcycle competition in New York, It's the first time I have such a big advantage.

At the medal ceremony, Contini stood up and warmly shook hands with Sergio while presenting the award to the champion at the invitation of the organizers - this is a retired brave man, after working in the United Group, he found that he has a talent for driving motorcycles, Contini transferred him to the racing team, and now the United Motorcycle has few opponents in domestic competitions in Italy, and it has won many awards internationally, this time the S2 shot, immediately put down the BMW S37 that was launched only last year.

At the end of the event, Contini shouted to an enthusiastic audience: "It's not 999, it's not 799, it's only $599, it's 599, you can take this champion motorcycle home!" Enjoy the fun of dominating the track and crisscrossing the mountains! Experience the heartiness of the integration of people and vehicles! Starting tomorrow morning at 8 a.m., the United House of New York and Boston will be accepting pre-orders, and we guarantee delivery within 3 months for the first 1,000 orders and 6 months for the first 3,000 orders! ”

"In addition to the popular version, we will also be launching the $999 Champion Edition, each of which will be signed by the champion, Mr. Sergio, and issued a certificate; A $1,299 charity edition will be launched, signed by New York City cultural figures, with proceeds donated to charity in New York; In addition, the company will also launch a special limited edition of $1999, only 12 units will be released in the United States, and users who purchase can participate in the listing ceremony of United Motorcycle Company in September and ring the bell with us! Let the commemoration and eternity of this moment be engraved in the history of enterprise development! These special editions are not limited by the schedule and are available on a first-come, first-served basis, while supplies last! ”

Zakaria couldn't help but laugh when he heard this: the president had used the hunger marketing gimmick enough. In fact, the Champion Signature Edition is just a few more words and a beautiful certificate, and it costs $10 more — $1 for the certificate to make, $9 for Sergio, and $400 more for Sergio. In order to make the $999 look less obtrusive, the 1299/1999 was introduced, but in fact they were limited editions in small quantities, essentially for advertising rather than making money.

What the? You said you would go to the queue to buy the popular version of 599? No problem! Queue up as long as you're willing! Queuing is also a kind of marketing promotion. The president said that before United Motorcycle is about to go public for subscription, any move to shape the corporate image should be considered to fuel the stock price.

So on May 12, there was a long queue at the door of the United House, and there were even people with tents who lined up all night, and after seeing this, Contini smiled - now he can go and negotiate the valuation and issue price with the investment bankers, and for the sake of this effect, he has repeatedly postponed the pricing negotiation meeting on the grounds of the special envoy meeting, and now he can open the talk.

Sure enough, the businessmen's sense of smell is sensitive, they immediately see the profits behind the new motorcycles, what "12 scientific and technological innovations", "24 experience upgrades", "158 patents" and so on are all virtual, only the profits and orders are real - the first batch of S2 champion signing versions brought by the fleet has been sold out, according to the customer feedback in hand, the quality is as good as ever, and the performance is indeed outstanding, worthy of the new model.

The orders for the two United Homes in Boston and New York have reached more than 4,000, and orders from the rest of the United States are flying like snowflakes, and they estimate that they can sell at least 9,000-12,000 units in the American market, which is the price of 599, which is more expensive than a Ford Model T, but investment bankers have to admit that although the Italian goods are a little more expensive, they are extremely attractive in terms of effect and shape. This characteristic is also reflected in the Italian sports car, Alfa Romeo and Maserati, which are controlled by the United Group, are famous for their mid-to-high-end sports cars, and they are well-known in Europe and the United States, but Italy's mid-to-high-end cars sometimes need to be imported from Germany or the United States - like Contini himself is a bulletproof Mercedes-Benz car, one person has 12 cars, and it is impossible to distinguish between public and private use; The senior management of the United Group (assistant to the president level) is all Cadillac, the middle management (general manager level of the company) are all Buick, and only the department manager level can open the Fiat.

Even so, Fiat can't complain, they do still have a gap in the field of high-end cars, the United Group is willing to buy a batch of Fiat cars as a department manager with a car is very kind, because the United Group could have bought Lancia's mid-level car, Contini was considering the relationship with Fiat to decide on the Fiat 505/507, the same level of Fiat managers generally can't afford to drive this car, and at the same time in China, Contini as the Italian state envoy, You can't just take care of the United Group, take several Fiat 509 cars to the Chinese side, and finally reach a successful purchase agreement - although Fiat's products are indeed good, but Contini's face is obviously more important, and Fiat knows this.

So after Contini announced that he wanted to expand the concession and build the Shenzhen Special Economic Zone, Fiat immediately said that it would set up a sales center in the Far East, focusing on promoting Fiat products, and at the same time expressed his understanding that Contini did not use Fiat products, after all, the president is the owner of United Milan, if he takes the sponsored products of Milan's biggest rival Juventus, what does this make fans think?

Contini has said that he will soon launch the Coalition's own luxury car, the Admiral, which is tasked by Maserati. The rank of admiral is to praise the old Chiano, last year he was directly awarded the rank of admiral by Mussolini because of his "outstanding contributions" (although he is not in charge of the fleet, at best he is a reserve) but he is also an admiral anyway, so the United Group also has to praise the face of the old lady.

Now the Italian automobile industry is very distinctive: sedans, whether popular, family, or mid-range, are all mainstream with Fiat, and the rest is Lancia has a small share; Sports cars - the high-end goods are all monopolized by Alfa Romeo and Maserati, which are the products of the United Company; Trucks - Fiat and United GM have a market share of 6:4, but because of the rapid development of the Italian economy, trucks have been in short supply, so the two sides have nothing to complain about; Passenger cars - small passenger cars combined with GM accounted for the mainstream, large buses accounted for half of each, the overall competition is quite stable.

As a return for the goodwill of the United Company, Fiat withdrew from the motorcycle market, and now the Italian high-end market is all occupied by the United Motorcycle, with an annual output of more than 30,000 units, not only supplying Italy, but also marketing 17 European countries and the United States, East Asian markets, the United States has a United House in New York and Boston, in addition, London, Paris, France, Antwerp, the Netherlands, Brussels, Berlin, Munich, Austria, Vienna, Austria have the United House, And the first to open the market for United House was United Motorcycle.

As a result, Contini has set a price-to-earnings ratio for the United House: 57 times – a valuation of almost $200 million.