Li Xiang and Auman and the guards turned into Sardine Street.

I saw a long human dragon, lined up from the street to the end of the alley, and people were constantly joining the human dragon.

Li Xiang and Auman couldn't help but be confused, wondering what was it that attracted so many people to join the human dragon.

As the dragon looked over, they saw that the location of the "dragon's head" was the restaurant run by Apicius.

Li Xiang and the others walked towards the restaurant.

An alluring aroma of déjà vu hits the face.

The owner, Appicius, together with his guys, sells the "Supreme Fort" in front of the store.

One diner finally bought a burger and said, "I've been waiting in line for so long, can this Supreme Castle sell me another one?" ”

Apisius said, "I'm sorry! The capacity of the small shop is really limited, and there is currently a limit of one per person per day, so if it tastes delicious, I have to trouble you to come back tomorrow to queue up! ”

The diner sighed and shook his head helplessly.

Apisius accidentally saw Li Xiang and said happily: "Brother, you are here!" ”

Li Xiang took a few steps forward and praised: "It's really worthy of being the 'God of Food'!" The little hamburgers are sold by you to the point of limited sales, which really makes me admire my little brother! ”

"You've won a prize! The real 'God of Food' should be you! ”

"Me? The god of food? Are you kidding? ”

"Why did you forget? Last time, if it wasn't for what you made in my store, what 'Supreme Invincible Super Best Burger King', how could I have my hot business today! ”

Li Xiang smiled.

Orman hurriedly said, "Boss! We're also regular customers here, so can you jump in line and let me and a few brothers try this new gadget you sell first. ”

"You're all customers of the small shop, and you still have to queue up?" Apisius smiled and said, "Please, I'll serve you freshly baked, it tastes better, and there is no limit to it." ”

Li Xiang smiled and said, "The VIP treatment is really different!" ”

"Everyone, please!" Apisius said and made a gesture of welcome.

Li Xiang and Auman and others entered the restaurant.

***

Li Xiang and others sat at the dining table, eating hamburgers, drinking the "seafood and vegetable soup" cooked by the "God of Food" himself, and finally drinking a small glass of "best red wine" produced in Gallic Bordeaux, which really had to make people feel comfortable!

Appicius, on the other hand, was pleased to see the diners praising his "work".

After they had eaten and drunk, Orman and his guards retired and left the restaurant.

Li Xiang stayed behind to talk to Apisius about business.

Li Xiang said: "According to the current output of your restaurant, it is inevitable that it will face nearly one million potential diners in Rome, and the supply will exceed demand. ”

"So! I looked at the long dragon of people, and I was anxious! But our kitchen is so big, it's not easy to increase production! ”

"Only by changing the current status quo can we increase production, as well as increase sales and profits."

Apisius hurriedly said, "What good plan do you have?" Let's hear it. ”

Li Xiang thought for a moment, and then said, "The only way is to open a 'chain store'." ”

"'Chain stores'?" Apicius looked confused and said, "I, I don't think I've even heard of it!" ”

Li Xiang thought to himself: That's right! What age is it? 'Chain stores' are definitely a new business model for the ancient Romans, and if there is a 'chain store' specializing in hamburgers today, it will become the originator of this new business model! So he said: "'Chain stores', to put it simply, is to keep opening branches, one becomes two, two becomes four, four becomes eight, until there are countless stores all over the world." ”

Apisius smiled stupidly and said, "I didn't even think about it! ”

"The roads in the world are all walked by people, only the unthinkable, nothing can not be done."

"But I doubt that with my ability, can I do it?"

"'Thousands of high-rise buildings rise from the ground', and you have a very good start now, the so-called good start, is half the success, continue to work hard, you will succeed."

"So what should be done?

Li Xiang picked up the wine glass and tasted the red wine, saying: "It is very important to create a brand first. ”

"'Brand'?" Apisius frowned and said, "What is it?" I don't understand?! ”

Lee thought about it for a moment and said, "Let's use an analogy! Your name is Appisius, most of the people in Rome know you as a 'gourmet', you don't own the best restaurant in the market, it's not the biggest, it's not the most luxurious, and the things in your store aren't necessarily the best, but it's the best business, what attracts diners? Have you thought about it? ”

"I think it has a lot to do with my 'foodie' status!"

"Huh! To get to the point, because in the hearts of diners, Apisius stands for 'foodie', and the food in Apicius' restaurant is authentic, so your name has become a 'brand' in the restaurant world. ”

Apisius nodded and said, "Oh! When you explain this, I basically understand it. ”

"In the future, as long as people think of hamburgers and think of 'Supreme Castle' at the first time, then you will be considered a real success."

Apisius' heart was filled with infinite reverie for the future at this time, and he said: "If there is such a day, I will be regarded as a glorious ancestor!" ”

Li Xiang smiled and said, "The 'money road' is long, and there is a long way to go!" ”

Apisius nodded and said, "Then what do you need besides the brand?" ”

"'Core competitiveness'!"

"'Core competitiveness'? Apicius looked confused again, and said, "Your words are so fresh that I really can't understand them!" ”

Li Xiang smiled slightly and said, "The more you don't understand, the more it shows that my professionalism is strong!" ”

Apisius was stunned: "Huh? ”

"Just kidding! Let me explain! That is, what will you rely on in the future to stand out from your competitors? And the "core competitiveness" is the magic weapon to defeat the enemy, and you are doing catering, its "core competitiveness" is the need for a strong brand, but creating a brand is not a matter of one or two days, it will be a long-term process, and there is a more important formula, it is the "core" in the "core", the "key" in the "key", if your strong brand has not been established before, because of the leakage of the formula, and attract strong competitors, your life will not be so good. ”

"In that case, I've found a very contradictory problem."

"What's the problem?" Li Xiang asked.

"If you want to open so many branches, every hamburger is freshly made and sold, and I don't know how to separate myself, how can I take care of multiple branches?" Apisius said.