Chapter 163: Go to Yunzhou!

In order to attract merchants to Yunzhou, to attract rich and idle people to enjoy the scenery of the grassland, in Dongjiaji, people who want to enter Yunzhou can get a postcard-sized payment voucher after paying the road tax according to the imperial court regulations. The upper left corner of the front of the voucher is printed with a Yunzhou logo, and the rest of the large space is a landscape painting somewhere in Yunzhou. Due to the limitations of printing technology, even Ye's workshop can not do color printing, at most it is three-color color printing, but we still fully excavated the technical limits, designed a total of 36 kinds of pictures for the certificate, using metal etching, woodblock prints, lithographs, etc., to show the scenery of places including Thunder Cliff, Snow Wolf Lake, Dihe River, Benwolf Plain and so on. In the north of the voucher, except for the rightmost third of the place is used to stamp a receipt seal, a time stamp, the rest of the place is divided into two parts, one part reiterates the meaning of Yunzhou welcome you in emotional language, and the other part introduces the scenery location and characteristics of the entire side of the voucher, and also indicates the creator of the picture.

Since the voucher is very exquisite, and the only way to obtain it is to pay the road tax, there is no shortage of people who have a lot of money and do not care about the money to collect a set of thirty-six road taxes at once. It is important to know that a road tax is not limited to one person, but can include four entourages and horses, carriages and other means of transportation. When this collecting tendency was discovered, Ye Tao's design team launched a collection book with a sheepskin cover and a beautiful silver cardboard in a timely manner, and began to design limited edition vouchers for various festivals, especially those unique to the Yunzhou tribe.

In the six major cities of Dongping, the Yunzhou Investment Promotion and Publicity Conference, funded by the Yunzhou Development Fund, has also been a great success. For example, in Danyang, when the explanation hall of the Yizhan Building was used to carry out the propaganda meeting, the entire small square outside was full of flags printed with the Yunzhou logo, if it was put in the future. Ye Tao's team won an ad award for "Best Regional Coverage" for itself, but there are no competitors in this time and space. Each participant received a beautifully printed booklet. Attached to the booklet is a folded map, an overlooker-type, imprecise map that depicts in a freehand manner the topography of Yunzhou, the locations of various cities, important towns, and markets. The first part of the booklet provides an overview of the geographical location and characteristics of Yunzhou, the approximate area and population figures, geological and geomorphological and climatic conditions. The second part describes the historical changes and current situation of Yunzhou. The third part is the general distribution of Yunzhou's current resources and explains that Yunzhou is a hot land full of business opportunities, and the fourth part introduces the unique and charming natural scenery of Yunzhou and the north of Yunzhou. The last part is a very detailed business travel guide, including the traffic situation in Yunzhou, where there are post stations or FedEx passenger services, what are the more famous special foods in various places, what are the famous inns and inns, how much transportation and food costs in various places, etc. And after this part, the booklet also stated that Yunzhou would do its best. Guarantee the safety of merchants and travelers. On the back cover of the booklet, the logo of Yunzhou and Yunzhou Development Fund is printed. The whole booklet has a modern feel.

The other print is even more unexpected. It was a folio that could be opened. On the back of the leaflet is the same content as the last part of the brochure, but at the end there are a few unique inns recommended by the Road and Bridge Division, and some mountain resorts that are willing to charge a certain fee to stay and eat. On the front of the fold, the existing main roads in Yunzhou are abstracted into lines of different thicknesses, connecting the post stations in important locations. Each station is represented by a circle with the name of the station printed on it. Other blank spaces on this side. There is a detailed description of each station, information about the scenery around the station, what town markets are available, and the cost of staying at the station or changing the carriage and horses. in the lower right corner of the foldout. The way of using this fold-out album is printed in red: after passing through these important post stations marked on the fold-out pages, you can request that the fold-out book be stamped with the special seal of the post station. The content of the seal is naturally closely related to the local situation, some are pine tree patterns, some are horses, some are cows, some are Ganoderma lucidum, some are lambs, and so on. The eleven post stations cover most of the developed and semi-developed territory of Yunzhou from Dongjiaji to Benwolf Plain. Extremely representative. After collecting the stamps of a total of 11 post stations, you can get a beautiful souvenir at the Road and Bridge Division office in Dongjiaji camp.

And those souvenirs are indeed exquisite: a scale model of Thunder Cliff, a scale model of a bronze chariot and horse, a bridle with the Yunzhou logo, a saddle, a whip, breeches, a belt, and a hat...... And all souvenirs are limited and have a unique number. Especially difficult is the set of harnesses, it is estimated that the difficulty of being able to put together a set of horse harnesses with the same number is higher than simply running the entire territory of Yunzhou dozens of times.

Ye Tao is not a reckless person, because there are many printed materials and related content There are many introductions to Yunzhou, in order to avoid being attacked in the future, leaking military information or something. There are significant discrepancies between the specific figures provided in the booklet and the actual situation. And before the official release. Everything was jointly reviewed by the Ministry of Households, the Ministry of War, and the Intelligence Bureau, and everyone signed to confirm that there was no problem with the publication of these materials. And these signatures confirm. Naturally, it has also become a model of Dongping's procedural justice, and what responsibility there is in the future, but it is impossible to put it all on Ye Tao's head. The departments handled by the Dongping Imperial Court lamented that Dongping did not have an institution that could specifically guide public opinion and control public opinion, and that there was no institution that specialized in academic and social influence, but even more lamented that Ye Tao's whimsical ideas emerged one after another. And as soon as they signed and confirmed these things, Ye Tao spread the propaganda of Yunzhou all over the world in a short time, and people could be heard talking about Yunzhou almost everywhere: businessmen whispered about the possibility of going to Yunzhou to make a fortune; Those who have a little spare money and a more wild heart want to see the scenery...... The package of travel plans launched by the Road and Bridge Division of Yunzhou and FedEx is quite reasonable, and everyone can't help but be impressed.

Ye Tao's set of combination punches to promote Yunzhou has not been finished, and "going to Yunzhou" is no longer just a slogan on the brochure. The Dongjiaji camp has ushered in the first wave of people, and the staff of the well-prepared Dongjiaji Office of the Road and Bridge Division have a warm and kind attitude, and they do not put on the shelves of the court officials and subordinates, which fully demonstrates the hospitable side of Yunzhou. And with the flow of people, mainly businessmen with a keen sense of smell, into Yunzhou, the Road and Bridge Division and the Yunzhou Development Fund promised to do their best to ensure safety are not empty words...... It is conceivable that when people who have discovered business opportunities or enjoyed the beautiful scenery return, they will praise Yunzhou.

Tan Xiaopei, who knew a lot about Ye Tao's mission, looked at the various reports that were sent endlessly, but he could only smile bitterly. Ye Tao is too good at business, his mind is too flexible, and he is too able to fully mobilize the various resources around him. Many of those who returned to Dongping to carry out propaganda were "trainees" selected by the Inner Government from various places. Some of these propaganda officers did not enter the second round of training because their personalities or abilities were not suitable for working behind enemy lines, while others were sent back to test their interpersonal communication and persuasion skills in the name of "internships" after entering the second round of training...... Ye Tao did not neglect serious things, more than a dozen of those extremely talented guys had already passed all three rounds of training, and they had already started to work behind enemy lines in Xiling.

It is precisely because of knowing all this that Tan Xiaopei feels that it is particularly incredible, Ye Tao's work ability is too strong. Although Ye Tao has been sharing work and promoting work in the form of teams through several different teams from the beginning, only in terms of Ye Tao's team control and ability to cultivate talents, I am afraid that the entire Dongping will not be able to find a second one. Maybe Tan Weixin can compare with him, but Tan Weixin doesn't have such a good body after all, so much energy to work like this.

What's even more amazing is that Tan Xiaopei knew that Xu Jingtian had promised Ye Tao to fully cooperate, but in a series of things, Ye Tao almost did anything beyond his authority, but just did the things in his hand more colorfully. Although this kind of colorfulness will inevitably attract the attention of people in the court, and perhaps it will awaken the evil feelings of some people towards Ye Tao who have never been completely asleep, this kind of colorfulness is indeed conducive to the smooth introduction of Yunzhou from the orbit of a quasi-wartime economic system into a comprehensive development path headed by a strong army and the integration of Dongping. And in this process, Ye Tao made the inner government and the Dai family have closer cooperation, and the alignment of interests is much more reliable than a simple in-law relationship. Bringing the tribal capital into the revitalization plan of Yunzhou will be more conducive to the stability and development of Yunzhou, and will be more conducive to the long-term peace and stability of Dongping, which will be a unified country in the future.

Thinking of this, even if Ye Tao did such a vigorous job in the otherwise dull position of the Road and Bridge Division, it was definitely not Tan Xiaopei's intention, he could only applaud and try to help Ye Tao remove some hidden dangers.

"By the way, how is the thing that Ye Tao is writing about?" Reading the report, Tan Xiaopei suddenly remembered that there was such a thing.