When he entered the advertising office room, Jia Wei threw away Xiangling's matter at this time and thought of Xinghua Upstairs. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Yuan Xi passed, Baochai, Baoqin, Xichun, Xing Xiuyan, the four sisters who temporarily moved out of the garden all moved back to live in the garden, everyone reunited together, early this morning, when he went to the newspaper, they also boarded the car to Xinghualou, although today is not every ten days, but it is the first day of the resumption of business in the New Year, they must go, in the first few days have been discussed.

Of course, among them, Baoqin and Xing Xiuyan did not give away shares, and they were not small shareholders, but it did not prevent them from going over happily and coming back happily, in fact, they had been there several times.

Speaking of which, at that time, Jia Wei wanted to give them and Li Wen and Li Qi sisters shares, but he only had thirty percent of the shares left in his hand, even if he wanted to give them away, it was not enough to give them four of them.

Now that the two sisters Li Wen and Li Qi have left the capital, only Baoqin and Xing Xiuyan are here, but the matter has been put on hold, and Jia Wei has not thought about it for a while.

Xinghualou's business has been a little prosperous in the past few years, with an average daily turnover of about 45 taels, a gross profit of nearly 30 taels, and a gross profit margin of more than 60% shows that the restaurant's profitability and competitiveness are quite strong.

The gross profit here could have been higher, but because the ingredients purchased by Xinghualou are purchased at the morning market on the same day, in order to be fresh, unlike most restaurants, or purchased in the evening market, or when the price is low on any day, purchase more and put them in the ice cellar for standby, so the cost of purchasing ingredients is higher than that of most restaurants by two to three percent.

The net profit is more than 20 taels, which is also quite considerable.

Although whether it is in the theater troupe, chef, decoration, guy food, etc., Xinghualou is willing to move the cost and pay a lot of money, but the restaurant is bought by himself, no need to deduct the cost of rent, as for the depreciation cost, the world's buildings are very strong, Jia Wei specially consulted the carpenter in the house, Xinghualou does not need major maintenance, can continue to use seventy or eighty years, of course, small maintenance and redecoration once every three or five years, in addition, the world's commercial tax is very low, and the business apportionment is also very small, so calculated, the deduction of various hidden costs, In fact, the amount is not large, and the net profit easily reaches more than 40%.

Of course, perhaps in this world, the net profit of 40% of the restaurant is not high, but it can't stand the increasing prosperity of Xinghualou, and the flow of water is increasing, even according to the current flowing water, Xinghualou has a net profit of 600 taels in a month, which is more than 7,000 taels a year.

Now the advertising effect is becoming more and more apparent, according to Jia Wei's estimates, in two more months, to March, the turnover should increase by two to three times, that is, it will reach between one hundred and thirty taels to one hundred and eighty taels per day, because the world with the booming business, business taxes and apportionment growth is not large, at most increase some manpower, burn more firewood, the small maintenance of the restaurant and the depreciation of the decoration shortened, so the hidden cost is almost unchanged, in such a huge amount of water, the net profit will be magnified to almost the same level as the gross profit, reaching about 60%.

According to this calculation, if the turnover is doubled, the daily net profit will be more than 70 taels, and if it is tripled, it will be more than 100 taels, so that the net profit in a month will be 23,000 taels.

Such a net profit can allow him to recover all his investment in half a year or more than half a year, which is equivalent to earning a large restaurant that can still be sold at the original price.

To recover the investment, the following is naturally dividends, each sister, including Mrs. Xing, can get a dividend of two or three hundred taels per month, this amount should make the sisters, especially Mrs. Xing and Li Kun, overjoyed, in any case, when they get the gift shares, they can never imagine such a generous dividend.

In addition to their good management and proper management, the main reason for this is naturally the role of advertising.

Not compared to the previous world, all kinds of advertisements are overwhelming, it is extremely difficult to make people remember, in this world, at present, advertisements only exist in Yanjing Morning News, and the advertisements of Xinghualou are still in the eye-catching position of the newspaper, this effect is simply incomparable.

In the next period of time, he plans to carry out all-round advertising in the morning newspaper every once in a while, directly introduce the dining environment or dining experience of Xinghualou, and inadvertently implant advertisements in the essays or note-based prose, in short, a large wave of advertising will build momentum for Xinghualou, and now the time has come, Xinghualou's own management is good, and the advertising effect is slightly highlighted. His target of a two- to three-fold increase in daily turnover in March will also be achieved logically.

But then again, that's not his ultimate goal.

No matter how well Xinghualou operates, the net income of more than 30,000 taels a year is already at the top.

Taking Xinghualou as an advertising and marketing case, advertising and marketing to other businesses is still his established newspaper strategy, only in this way can he give full play to the maximum value of Xinghualou, and can also open up the situation of morning newspaper advertising sales.

The first sales target, after careful consideration, he has locked in, is Jin Fu Zhai's competitor Qingyunxuan.

In the spring of this year, Jin Fu Zhai will definitely launch a second new style of jewelry, two consecutive years of continuous impact, for Qingyun Xuan, must be a huge impact, miserable, eager to do everything possible to compete fiercely with Jin Fu Zhai, in this situation, it is naturally an excellent object of advertising sales in the morning newspaper, if it can effectively lobby, it is not difficult to become the first real advertiser of the morning newspaper, and it is still a big customer.

Thinking about it like this, I remembered the plan at that time, and when the new style of Jin Fuzhai's second piece of jewelry came out, I bought it and gave it to these maids in the house, and picked out the most exquisite one to give to the attacker.

He had personally told the attacker about this plan, but he didn't mention it to the other maids.

Shopkeeper Chen...... It seems that while bringing you a small business, it will also give you a headache this year.

Thinking about the two things that Qingyunxuan will advertise and sell and that he will buy a second new style of jewelry from Jin Fu Zhai, Jia Wei couldn't help but shrug his shoulders.

Stay in the advertising office room for half a day, and return to Wujin at noon.

As soon as he stepped into the hall, he felt that Amber's expression was a little unnatural, and then in the following meal, he either avoided his eyes, or blushed, Jia Wei thought of something, and suddenly touched Musk Yue's eyes, making silent inquiries, and sure enough, Musk Yue smiled and nodded.

Yesterday's New Year's Eve, Jia Wei asked Musk Yue to ask Amber what it meant, and make a choice between Li Gui and Lin Yongfu...... Of course, neither of them will choose, and he will not be reluctant...... But because of the hectic affair of yesterday's lantern festival, when I came in the morning, I happened not to see Amber, so I forgot about it for a while.

At this time, both remembering and knowing from Musk Yue's hint that she had asked Amber, Jia Wei couldn't help but smile, and looked at Amber's eyes with a little more content, and looked at her cheeks like rouge, and ran away from the house as if she had found an excuse.