Chapter 458: Media Raiders

On the day of the publication of National Geographic, another historic record occurred, Feng Hao, who was a little late in learning the news, used a circle of telegrams to solicit the opinions of those colleagues under the Northern Xinjiang Economic and Strategic Mansion, and then in the name of the Northern Xinjiang Economic and Strategic Mansion, a telegram called the headquarters of Baowentang Bookstore and ordered a total of 100 copies of National Geographic. In addition, we also asked whether it is possible to subscribe for a long time and the related postage costs. This may be the first time in the history of Dongping, and it is also the first time in the entire history that mail order has occurred. Thanks to the fact that the telegram was quite convenient, a series of work was completed on the same day, and the purchase of publications and subsequent subscription fees were all settled directly from the branch of Yunzhou Bank in Danyang. The Northern Xinjiang Economic Strategy Mansion is now the largest depositor of Yunzhou Bank, and there is a staggering amount of funds on the books.

Subsequently, Feng Hao reported this matter to Ye Tao in a separate report, obviously complaining that such an interesting thing actually excluded him. Married to Wei Zhi, the chief accountant of the Ye Mansion, Feng Wei is no longer able to resign or even threaten to resign, to ask for a fun job, and he is also happy to diligently manage the huge and lively clerical office of Jingluo Mansion. However, the magazine still made his heart warm.

"Quickly handover the work and bring Weizhi to Danyang. Magazine matters, will be coefficients to entrust. Ye Tao quickly replied to such a telegram, which completely ignited Feng Hao's enthusiasm. Everyone knows that there is a characteristic of Fenghao's handling work, that is, it has always been the responsibility of the person, and every link is clearly explained. Anything in progress is rarely asked, unless something goes wrong and he, the leader, needs to take responsibility. He sorted out the backlog and handed it to Liu Qing, who immediately complained bitterly. Now Liu Qing is the most closely cooperating with Feng Hao, although he does not belong to the same department, but he is a guy who can take over Feng Hao at any time and work without making big mistakes. It's just that Liu Qing, who manages the administrative personnel and other businesses of the entire Jingluo Mansion, is really busy, and after taking over the work of Fenghao, it is useless to sleep for six hours a day. However, since it is Ye Tao's abundance, Liu Qing will never talk back. It's Wei Zhi, who has a bunch of things to deal with, especially now that Ye Tao's family is going to move their permanent residence to Gondor, but the various arrangements here in Ye Jiabao must continue and cannot be idle. She's in charge of all these things. To explain these things clearly, it took her about five days to entrust the arrangements for the relocation to Dai Shizong, who came in a hurry.

Feng Kai rushed to Danyang by airship, and when the couple paced leisurely along the avenue into the city gate, and walked to the nearest bookstore, Feng Kai actually saw that there were other similar publications next to the brightly colored "National Geographic".

"Boss, when did these come out?" Feng Hao picked up the magazine called "Book City" from the shelf and asked. On the gray vellum paper cover, the words "Book City" are typed with a bright red seal seal, and the "first issue of the trial issue" is indicated in a small Wei tablet below. The contents of the magazine are fascinating and fascinating to analyze the ideas presented in books, collections, and various books.

"The goods just came yesterday, and they just hit the shelves today, and not many people have seen it, no, you rushed early in the morning, did you buy it?" Dressed in a coarse cloth robe, the bookstore owner in his forties replied honestly.

"What about this?" Feng Hao pointed to the thick stack of "Heavenly Work" on the side.

The boss replied casually: "It was also yesterday, hehe, this one has already sold several copies." It's all the masters who live nearby. ”

Feng Hao flipped through it casually, it was a magazine about technology, with quite a special introduction to carpentry, machinery, carving, lacquerwork, and so on. The main article is an article about the sewer works in Gondor, detailing why the interface of the sewers is in the shape of an upside-down egg, introducing the general materials and firing methods of the special bricks used to build these sewers, and how many other methods are used to prevent the sewage from seeping out of the pipes. And the article on how to exercise the basic skills of carpentry was written by Zhao Dazhu, or rather, he asked relevant questions and then recorded it.

And in these two magazines, there are also a considerable number of very targeted advertisements. "Book City" has a catalogue and pricing of various new books from Baowentang, while "Tiangong" has a graphic introduction to the various artisan supplies that Yip's workshop can sell to the outside world, as well as a catalogue of a series of courses that Yip's workshop can open to the public.

"Get me a copy of all three." Feng Hao paid happily and picked up three thick magazines. These magazines are not cheap, and the price of each copy is half a tael of silver, or half a Yunzhou silver coin, in fact, since the Bank of Yunzhou has not yet issued a smaller coin, finding money has become a headache. There is no way to get the magazine to this extent, and now most of these advertisements are sponsored by friendship or secretly operated from their own business names, and they have not been able to make much actual profit. It is an indisputable fact that magazines are expensive to print.

However, whether it is "National Geographic" or "Tiangong" and "Book City", it seems that the sales are very good. "Book City" is very popular with some readers, and "Heavenly Craft" is the first time in history that craftsmen are taken seriously as a group. As for "National Geographic", it is now famous, and it has begun to be sold in Yuhang.

"I'm getting more and more confused about what you're doing." After meeting with Ye Tao, Feng Hao sighed.

"Oh? You don't understand? Then I don't dare leave this to you. Ye Tao said with a smile.

“…… Is it to open up the wisdom of the people? Feng Yu said: "In the past, it was because most people were illiterate, but now it is different. Even those craftsmen can read books, and they can see more things through reading. It's just that, after all, you have a bit of an opinion about the readers, and if you list the craftsmen separately, and have the same status as the readers, and make magazines specifically for them, aren't you afraid that some people will not be used to it? ”

Ye Tao said with a smile: "There are so many people, do you still care about more people and fewer people?" I'm not doing these things to please anyone. Opening up the people's wisdom is only one aspect, in fact, the division of Shinong industry and commerce in Dongping is becoming clearer and clearer, and the scholars may be relatively high, and some look down on others, but in terms of contributing to the country, everyone is the same. Not only scholars and craftsmen, but I also pondered that there should be something for soldiers and people who love military affairs, and for those farmers and herdsmen. Moreover, it is not only communication, but also communication. We all have a lot of things that we have hidden and tucked, and the reason why we don't take them out and tell others may be for profit, but it is also because there is no such channel. And now, such a channel is in our hands. ”

"Do you make money?" Feng Hao pursed his lips, looking disdainful of Ye Tao's bold words.

"By the way, I don't make a lot of money, and it's too expensive to print these things now. "Book City" and "Tiangong" are okay to say, if "National Geographic" is not an advertisement, it will definitely lose money, with advertising, hehe, it can earn okay. Don't say it, Du Fengchi's guy really has eyesight, and asked me for the opportunity to advertise, no, the business of the Chain Inn is better than before in the past few days. 100,000 taels of silver, I'm afraid I'll be back in less than half a month. Ye Tao frankly admitted.

"Just make money. At least it has to be flat, otherwise, it is not a long-term solution. Feng Hao nodded, and he suddenly asked again: "Have you ever thought that the imperial court's palace newspaper will be released like this?" I see that many of the magazines you get are the latest news, so it should be possible. Official...... Don't say it's you, even if I go, there will never be a problem. However, it would be a good thing to disseminate the imperial decrees, perhaps with a little explanation, so that no one can misunderstand, and ordinary people can know about it, and not be deceived by magistrates with ulterior motives. And to stir up the people, to unite their minds, or to dispel rumors, can be done by such things. ”

Ye Tao smiled, sure enough, Feng Wei was an extremely smart person, and he immediately saw the power of information dissemination. What Feng Hao proposed was the newspaper that represented the official mouthpiece. But Ye Tao shook his head and said, "I have more than enough heart, but not enough strength." I'm going to leave it to you. The reason why magazines were created first was not because magazines were guaranteed to make money, or because they were a better way to communicate and be the fastest channel for disseminating news and knowledge, but because I could accurately target those who could afford magazines, so that these things could be self-financed. These things are published once a month, and a small number of experts are needed to compile them, and the manpower and printing costs are easy to control. But, the one you mentioned, let me call it a newspaper. How quickly did it take to come together to satisfy the imperial court, or rather, to meet the basic needs of delivering messages? How much do you want to print? How much does the pricing be? It's expensive, ordinary people can't afford it, and they won't buy it, they have lost the possibility of spreading the news widely, it's cheap, and they keep filling this bottomless pit, and Tianwang Laozi can't do it. Nowadays, printing is much cheaper than before, but it is still very expensive. ”

Feng Hao shook his head helplessly and said, "No, it's because you pleaded with Your Majesty and said that all trees were cut down and made up for ten by issuing an order...... The price of paper is expensive, and now I have to suffer hardship, right? ”

Ye Tao smiled and said disapprerovingly, "Do you think it's wrong?" ”

"For the sake of future generations, there is absolutely no bad reason." He shook his head and said, "Then what are you asking me to come to Danyang for?" Is it just for these magazines? ”

Ye Tao smiled and said, "Not really. The newspaper you just mentioned, sooner or later, you will have to come up with it. For the time being, though, these magazines first. ”