A successful entrepreneur must have a charitable heart for the benefit of the people; A successful enterprise must have the core concept of corporate culture of giving back to the society.

Liang Shirong, a man with thick eyebrows and big eyes, usually flat head and short hair, wearing a pair of gold-rimmed glasses, and a sincere and simple smile, in his body, you see a very gentlemanly entrepreneur, and at the same time, you also see an entrepreneur who still has a strong rural complex in his blood.

How to let local farmers live a well-off life has always been Liang Shirong's entrepreneurial motivation.

Liang Shirong said: "Since I resigned and jumped into the sea to return to my hometown to start a business, I should create a way to get rich for my peasant friends to live a well-off and prosperous life." Of course, such warm words can be said by any entrepreneur and anyone without thinking, but actions can prove everything.

Today's rural areas are under the impact of the forces of industrialization, how can we lead the peasants to develop and become rich? This is a profound question. Liang Shirong realized that only by vigorously developing rural industry and planting can local farmers start a business and get rich. Over the years, as a strategic decision-maker on the board of directors of the Liang Group, he has always led local farmers to develop industry and plantation industry with a firm belief and mind. By 1994, Liang's Group had achieved a total output value of 100 million yuan, driving 80,000 farmers and increasing the income of cooperative farmers by 1.2 billion yuan, with an average of 60,000 yuan.

When we look at these performance data, we may think that all this is very easy for a company. But how much energy and hard work does Liang Shirong have behind the data, which we didn't know before?

At first, when Liang Shirong visited farmers and mobilized everyone to engage in industry and planting, it was not so smooth. There are always people in all walks of life who have tried, and in the countryside there are many people who have tried to make a fortune through industry and plantation, but undoubtedly most of them have failed. Therefore, people did not show much enthusiasm for Liang Shirong's visit and mobilization, and even those who were a little enthusiastic were skeptical and did not dare to try it easily.

But Liang Shirong is patient and not discouraged by people's indifference to industry and plantations.

He knew very well that the reason why the rural areas were backward was not only because of the lack of congenital conditions, but also because people's ideological concepts could not keep up with the pace of the times.

Liang Shirong still visits and mobilizes farmers again and again, doing ideological work for people and drawing a beautiful blueprint for the future.

At the beginning, some colleagues and subordinates expressed their incomprehension of Liang Shirong's excessive enthusiasm, and Liang Shirong always smiled and said: "I am a party member, as a party member, I must keep the life of the people in my heart, and I must have patience and determination to bring everyone on the road of common prosperity." The words are simple, but they are full of love and weight!

Liang Shirong also often said: "As an entrepreneur, we must implement the principles and policies of building a new countryside and a new society put forward by the party and the government, and take the benefit of farmers and the construction of a new countryside as the core concept of the development culture of the enterprise, and it is also a heavy responsibility on my personal shoulders." ”

Liang Shirong said so and did so. What you say is real, and what you do is real. Under the subtle influence of Liang Shirong, the team of Liang Group has condensed into one and worked hard for the development of the enterprise and the construction of a new countryside.

In order to make the planting industry of farmers go smoothly, Liang Shirong sent technicians to go deep into farmers for planting guidance and counseling. Many times, Liang Shirong also went down to the farmers in person to understand the specific situation of the farmers' planting.

With the joint efforts of enterprises and farmers, the fruits grown began to be exported to the market in batches, bringing economic benefits. At the same time, it has also attracted more farmers to participate in the planting industry, and everyone has a blueprint for a better life in the future.

Building a new countryside is not an easy task. It requires a forward-looking vision and innovative ideas and courage. How to increase the income of rural households and speed up the construction of new rural areas? This question has been plaguing Liang Shirong.

If a person is easily satisfied, his business will definitely not go far; If an enterprise is easy to satisfy, it must be limited in benefiting the society.

After in-depth investigation and analysis, according to the market demand in the new era and the requirements of farmers' own development, Liang Shirong decided to innovate.

Liang Shirong emphasized to the team: "Innovation is the pulse of an enterprise's strong development. According to the market demand in the new era and the requirements of farmers' own development, we must meet the challenges and show courage to innovate in order to achieve greater results. ”

The Liang Group plans to double the efficiency and effectiveness of the linked farmers and migrant workers working in the Liang family in 3-5 years.

While developing continuously, Liang's Group has never forgotten to repay the society and benefit the society, and has always taken it as its responsibility to care for and support the development of social undertakings.

In January 1990, Liang Shirong donated 1 million yuan to establish the "Liang Shirong Fund" to reward League members, teenagers, outstanding teachers and students from poor families who have made special contributions to the construction of the local "Three Civilizations", and promote the healthy growth of local teenagers.

In order to allow more people in need of help to receive funding, in November 1993, a total of 3 million yuan was registered on the original basis to establish the "GD Shirong Charity Foundation", which donated more than 10 million yuan for the construction of new countryside, public facilities construction, poverty alleviation and student assistance, military support, "ecology, greening, culture and sports", respect for the elderly and the disabled, snow disasters, earthquakes, and major diseases.

So far, the Foundation has rewarded and helped more than 3,200 students, with an amount of more than 7.9 million yuan, "warming the world", and more than 2,100 families have benefited directly from the good deeds, which has vigorously promoted the implementation of the local talent project, reflecting the great concern and support of Mr. Liang Shirong and Liang's Group for the growth and success of local teenagers, and reflecting the spirit of "benefiting employees, benefiting society, common prosperity and creating a happy life" of Liang's Group.

The purpose of the Shirong Charity Foundation is not only to raise donations and do good deeds, but more importantly, it is a combination of material civilization and spiritual civilization at the spiritual level. In the future, the Foundation will continue to uphold the purpose of the Foundation and the requirements of the Articles of Association of the Fund, conscientiously do a good job in all aspects of the Fund, so that the Fund can play an active role in building a harmonious society, and let the spirit of the Charity Foundation shine forever.