Chapter 366 - Newspapers, Movable Type Printing (Page 1/1)

If you don't use a subtle way to increase the residents' sense of identity with Donghai Mansion, then it is natural to carry out propaganda to make everyone's impression of Donghai Mansion more deeply rooted in the hearts of the people, to put it bluntly, it is brainwashing.

In the past, there were no radio stations, and it may have been slow to rely on word of mouth, but radio stations are different, as long as they install a receiver in each area, or directly produce a batch of radios, so that everyone can listen to the radio after work, it can instill some ideas that are beneficial to Tohae Province.

"Qinghan, why don't you set up a propaganda department in the government, in addition to being responsible for radio propaganda, you can also half a newspaper, limited to the current conditions of Donghai Mansion, you can open a weekly newspaper first, and then issue a daily newspaper when the papermaking skills are improved in the future." Su Ziheng suggested.

"Newspapers? What's that? Zhong Qinghan asked with some confusion.

Su Ziheng was stunned for a moment, and then reacted, no one in this world seemed to have put forward the concept of newspapers, thought about it, and said: "You can understand it as something similar to the newspaper issued by the imperial court, but it is more comprehensive than it and involves a wider range of things. It is composed of mastheads, newspaper eyes, layouts, and columns, and mainly publishes news and current affairs commentary, and is an important carrier of mass communication, which has the function of reflecting and guiding public opinion. ”

Zhong Qinghan listened to it for a long time, but she still didn't seem to understand, she rubbed her eyebrows, and said, "Ziheng, I still don't really understand, but since you said that it has a great effect, let's establish it first." ”

Su Ziheng's eyes rolled, and he smiled at Zhong Qinghan: "Don't worry, I'll get you a sample issue later, and you'll understand it after you read it." If this newspaper is run well and advertises on it, the money will come very quickly. ”

Newspapers are the most common thing for Su Ziheng, there are countless newspapers of all kinds in his previous life, and even Su Ziheng personally presided over a campus newspaper when he was in school before. Therefore, I am very familiar with the process of how to publish newspapers, and now all I need to do is to get the movable type printing out and then make the paper that meets the requirements.

Zhong Qinghan looked at him with a smile and said, "Okay, then I'll wait and see." Who do you think would be in charge of this propaganda department? ”

Su Ziheng pondered for a moment and said: "For the time being, I don't have any suitable candidates in my hands, so it's better to have me personally responsible for the time being, and when I find the right person in the future, I'll turn around." ”

Zhong Qinghan frowned and said, "In this way, isn't the burden on your body heavy again?" ”

Su Ziheng smiled helplessly: "The situation is not up to others, this is a new thing, except for me, no one else knows very well, if it is not done well at the beginning, it will be more troublesome to promote it in the future, or I will work hard myself first, put up the shelf, and the people who will take over will be much easier." ”

"So I'll leave it to you." Zhong Qinghan said.

……

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Su Ziheng didn't plan to make the sample of the newspaper too complicated, given that the number of literate people in Donghai Mansion is not very large, there is no need to do it too big, a tabloid about the same size as the campus newspaper is enough, and there is not so much content to write about.

In the first issue of the sample issue, Su Ziheng plans to publish some major news, calendars and weather forecasts, in addition to popularizing some scientific and technological knowledge, and then publish some anecdotes, as well as poetry articles and advertisements.

Although Tokai Province is located in a remote corner and there are not many major events happening, there are a lot of news worth writing about recently, especially the placement of weather controllers, which will save Tokai Province from the threat of direct landfall of typhoons in the future, which is very encouraging.

Secondly, the calendar and weather forecast are even more practical for the public, because Su Ziheng plans to publish the newspaper in the form of a weekly newspaper, and the weather forecast for the next week can be released just in time for the weekend, so that the residents of Donghai Province can plan ahead for the itinerary of the coming week.

In addition, you can also use the weekly report to subtly promote the calculation method of seven days a week, and make arrangements for working from Monday to Saturday and resting on Sunday. Of course, if you don't take a break to work on Sundays, you will have to pay extra overtime.

These are all things that are considered for the common people, and they can be very effective in winning people's hearts. At the same time, clearly stipulating work and rest times is also conducive to the stability of social order.

As for the popularization of knowledge and the publication of literature, this is even simpler, in addition to encyclopedias, there are many other literary books in the base space, and any one can be published for several years.

Like 300 Tang poems, 300 Song poems, Yuan songs, Ming and Qing dynasties, etc., there are countless of them. Even if Su Ziheng wants to, he can also serialize it, promote stories that are in line with the thoughts of Donghai Mansion, and subtly change the minds of the public.

Finally, the advertising part is the largest source of income for the newspaper, and Su Ziheng plans to publish an advertisement for Zhang Wanqing's upcoming fast food restaurant in the first issue of the newspaper.

……

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With previous experience, the newspaper was very simple to handle, and Su Ziheng quickly designed the layout and named the newspaper "Donghai Weekly".

Since movable type printing has not yet become widespread in this world, many published books are still printed in engraving. For the distribution of newspapers, it is naturally impossible to engrave a page after issuing a sheet, which is not only slow but also costly.

Su Ziheng first approached the craftsmen of the craftsman's workshop, intending to cast some movable type from metals such as copper and lead. Compared with wooden movable type, which is easy to be damaged by immersion, Su Ziheng still thinks that metal movable type is better.

Anyway, now Zhenbao Island is constantly mining various minerals, and there is no need to worry about the lack of metals. Besides, how much metal does it cost to cast some metal type? It's just a drop in the bucket.

In order to allow the craftsmen to better imitate the metal movable type, Su Ziheng deliberately asked Pandora to use a 3D printer to print a set of metal movable type with all the words, which are basically printed according to the characters recorded in "Shuowen Jie Zi", and the font used is still standard Song style.

Although Songti is not as beautiful as italics, it is easy to make and easy to read, which is very suitable for large-scale newspapers.

With the template imitation, the craftsmen worked together and soon cast several sets of movable metal type. Some of these common and frequently used movable types are deliberately cast in dozens more, which is completely sufficient for typesetting.

In addition, in order to facilitate the printing of newspapers, Su Ziheng even used copperplate to carve out a general layout, making the layout and format uniform and neat. Every time a new journal was to be printed, it was only necessary to replace the changed positions with movable type, and some fixed formats were engraved directly on the copper plate, leaving a lot of repetitive work.

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