This time let cement to advertise can Zhu Youxiao get many benefits, one is to create a precedent for advertising in newspapers, the second is to quickly popularize the use of cement, in this era of food shortage, using glutinous rice juice is simply murder, and the third is to make money and make more money. Another hidden purpose is to establish a practical case for the patent law to be introduced in the future.

The exchange planned by Zhu Youxiao is also already being established, and the location is located next to the shipping warehouse, which is only a few miles away. Zhu Youxiao enclosed a very large piece of land here to establish the Imperial Exchange.

For this exchange, all the people can't understand it, and they don't know what Zhu Youxiao is going to do here. Zhu Youxiao prepared to advertise in the "Daming Imperial Daily" after the New Year, promoting the exchange. Zhu Youxiao is not afraid of others stealing his ideas at all, if anyone dares to steal his ideas, he doesn't mind letting Jinyiwei invite them to tea.

Under Zhu Youxiao's matchmaking, cement became the first product to be advertised in newspapers.

"Daming Imperial Daily" is now marketed throughout the country, but it is said to be the most influential newspaper in the world, and now even people in neighboring countries are reading this newspaper. Like the current North Korea, almost all high-level wealthy businessmen are reading the "Ming Imperial Daily".

Zhu Youxiao's cement advertisement in the "Ming Imperial Daily" occupies several pages, mainly to introduce the product performance and use, originally Zhu Youxiao was also ready to think of an advertising word, the last thought is to forget it, after all, the advertisement is creative enough, the advertising word is counted.

And the person in charge of reading the newspaper in the teahouse naturally didn't know that this was called an advertisement, and Zhu Youxiao didn't give an order that the advertisement should not be read. The direct consequence of this is that the people who listen to the report are forced to pour a mouthful of poison.

"Cement? What is cement? Someone couldn't help but ask.

"I heard that when building a house, you can replace glutinous rice juice and other things, I don't know if it's true?"

"Who has ever seen such a thing as cement? Is it true? ”

"I haven't seen it either, didn't the newspaper say that cement was used to build the fortress in the Battle of Mubang? I heard that you can also use cement to build roads? ”

……

The term cement has quickly become a term that is hotly discussed by the people of the empire after dinner, and if there is a search engine now, this term can definitely enter the top three hot searches.

Of course, most people have a wait-and-see attitude, and only a small number of people are willing to try, but even if a small number of people have needs, this part of the demand cannot be met. Zhang Guoji is also unable to build workshops all over the country, which requires a large amount of manpower and material resources to be mobilized in a short period of time.

On the first day of the first lunar month, this is Zhu Youxiao's first Spring Festival in Daming.

Last year, Zhu Youxiao implemented a series of measures in the palace, so that the people in the palace saw real changes, coupled with the good news that Concubine Li Cheng and Concubine Ren Rong were pregnant one after another in the palace, so that the atmosphere in the palace this Spring Festival seems to be more auspicious than the previous Spring Festival.

Zhu Youxiao now has tens of millions of nenu at his disposal, and he is richer than every year in the past. Under the auspices of Zhang Yan, the palace was decorated everywhere, and the festival paintings, door gods, Spring Festival couplets, etc. were all posted at this time, and the palace showed an auspicious atmosphere everywhere.

For Zhu Youxiao, this day was not an easy day, there was a very complicated set of rituals. This set of rituals will definitely take half a day, which is considered torture for Zhu Youxiao.

The day before Zhu Youxiao's first day of junior high school, he originally planned to entertain the ministers today, but when he heard that there were so many etiquettes, he did not hesitate to cancel the plan to entertain the ministers, but Zhu Youxiao still gave the ministers five days off. People are half tired and half dead, and they are not in the mood to eat anything.

Back in the harem, the queen and a group of concubines were already waiting in the harem. After accepting the salute from the concubines, the ceremony was finished. Fortunately, there are no princes and grandsons now, otherwise the ceremony is not over.

This Spring Festival, there is mahjong improved by Zhu Youxiao, and mahjong has become the first of the concubines in the harem. Of course, not only the harem, but also mahjong in most parts of the empire has become the first form of entertainment for many people.

"Xiaoxiao, after the Spring Festival, I am ready to let you out of the palace." Zhu Youxiao said.

"No." Xiao Xiao said sadly. Although she was very reluctant, she didn't dare to disobey Zhu Youxiao's words.

"Don't you want to?" Zhu Youxiao saw that Xiaoxiao seemed unhappy.

"Xiaoxiao doesn't dare, but according to the emperor's orders." Xiaoxiao said.

"Actually, this time out of the palace, I have a very important thing to hand over to you to do." Zhu Youxiao said.

"Your Majesty, what's the matter?" Hearing that he could help Zhu Youxiao do things, Xiaoxiao was in a much better mood.

"I see that you like to design clothes, I am going to let you go out of the palace to open a ready-to-wear store, as for the money, I will be responsible for the money, I will take 50% of the income, and you will account for 50%." Zhu Youxiao said.

"Your Majesty, these clothes designed by the slave maid can't be worn out at all, and the slave maid is afraid of delaying the emperor's affairs." Xiao Xiao whispered.

"It's really hard to accept right now, but there's one kind of person who is absolutely okay with it." Zhu Youxiao said.

"Did the emperor mean Goolan Courtyard?" Xiao Xiao asked.

"Yes, you start from this, not to mention that many concubines in the palace wear it, I believe that there must be many people who are willing to try it in their own homes." Zhu Youxiao said.

"Your Majesty, since it's a lady's clothes, how can other people wear them?" Xiaoxiao said.

"There's no rule that you can only wear it royally, and I hope more people can wear it. After the girl wears it, it will attract more people to try it. Zhu Youxiao said.

The fashion of women's dressing in the Ming Dynasty was very fashionable. In the middle of the Ming Dynasty, the fashion of dressing in Goolan Yuan affected the people and even the court. During the Ming Dynasty, when North Korea came to pay tribute, the maids wore ponytail skirts to swagger through the city in Beijing, and then the Goolan places in the capital followed suit, and then it didn't take long for the capital to be full of ponytail skirts. Zhu Youxiao knows that as long as someone takes the lead, it will soon become popular, not to mention that the improved dress designed by Xiaoxiao is very conservative.

"No." Xiao Xiao replied softly.

"And I also helped you design a logo that you can use on all your clothes." Zhu Youxiao said as he picked up a sign he had drawn and said. This logo Zhu Youxiao is the symbol of Phoenix Satellite TV that copied later generations.

"What is this?" Xiao Xiao asked, looking at the sign.

"Phoenix." Zhu Youxiao said.

"The emperor can't, this is overstepping." Xiaoxiao said immediately.