Chapter 311: Expansion 4

Yanjing Morning News Agency, two into the advertising office room. Pen ~ fun ~ pavilion www.biquge.info

It was almost noon, and it had been almost an hour since I returned from Qingyunxuan.

Jia Wei leaned back on the chair behind the desk, his hands on the armrests on both sides, and his fingers tapped lightly.

He was thinking about the important issues facing the morning newspaper at the moment.

Today, he went out with Lin Yongfu to inspect the distribution situation, went to a few free distribution points, and visited several large merchants with shopping and reading cooperation.

Everything is quite intuitive, the distribution scene of the free distribution point, people rushed to ask for the morning newspaper, huddled together, in the conversation with the shopkeeper of large businesses including Qingyun Xuanluo, when it comes to the cooperation of shopping gifts, each shopkeeper has also proposed more than once to increase the number of morning newspapers for shopping gifts.

In addition, what is even more symbolic is that an employee named Huang Desheng in the circulation department came back to inform Lin Yongfu that Nancheng Wang Kee Inn was not satisfied with two free newspapers, and was willing to pay for three more morning newspapers from tomorrow.

This is the first customer to offer to pay for a subscription to the morning newspaper, which in a sense means that the audience is starting to really recognize the value of the morning newspaper.

It also proves from the side that the current supply of morning newspapers exceeds demand.

This undoubtedly excites him.

However, in his newspaper's strategic arrangement, he had to expand the print run to at least 6,000 copies to increase coverage, and then consider the price of the morning newspaper and subscriptions.

Therefore, it is obviously impossible to meet the requirements of this Wang Ji Inn for the time being.

In this regard, he instructed Lin Yongfu to send three free morning newspapers to Wang Ji Inn from tomorrow, and the additional one will be squeezed out from elsewhere, which can be regarded as an additional reward for this first real customer.

Back to the phenomenon of supply outstripping demand.

The supply exceeds the demand, and the next step is naturally to expand the printing and take the opportunity to increase the coverage.

With a population of one million and a higher literacy rate than other cities, Yanjing envisions that the newspaper will eventually print 30,000 to 50,000 copies to achieve the desired coverage.

But now the print run of the morning newspaper is only 3,000 copies, which is a far cry.

According to the original arrangement, after the Spring Festival, the morning newspaper will be printed to 6,000 copies, which is really imperative in any case.

Speaking of which, it is easy to determine the expansion of printing, but the key is the issue of money.

In the past few years, excluding the expenses of newspapers, righteousness, and miscellaneous expenses, his net worth is only about 14,000 taels, although he received about 2,000 taels of silver from the hosts of the temples and Taoist temples that preached the Dharma in the morning newspaper, but the total was only 16,700 taels.

And to order a batch of 16-page newspaper standard copper movable type, it takes more than 10,000 taels of silver.

To be honest, he can't draw this money, and once he pulls out this money to order copper movable type, he will face the problem of financial embarrassment.

But it is impossible not to order a batch of copper movable type again.

Otherwise, the expansion plan will not be realized.

No matter how full use of a batch of 16-page newspaper standard copper movable type, due to time factors, it can only meet the requirement of 3,000 copies.

In order to expand to 6,000 prints, in any case, a batch of 16-page newspaper standard copper movable type had to be ordered.

In fact, according to the plan, he wanted to order copper movable type from the foundry in October, but due to financial problems, it has been delayed until now.

At present, it seems that it can not be delayed, firstly, the supply of the morning newspaper has reached a degree worthy of attention, secondly, according to the strategic process of the newspaper, after the Spring Festival, it must be expanded, and a sixteen-page newspaper standard copper movable type delivery cycle is about one and a half months, from this time, to the end of the year, there is only one and a half months left, so if you want to expand the printing after the Spring Festival, you have to order it to the foundry immediately.

Although the foundry does not accept the full payment, but only pays 50% in advance, and then pays 50% after delivery and acceptance, but in just a month and a half, speaking of which, it is meaningless to rely on his family funds to move up, and the funds still have to fall into embarrassment.

Therefore, in the end, it is still a matter of money.

After thinking about it before and after, filtering it in his mind, Jia Wei couldn't help but press the corner of his forehead, it seemed that he had to reach out again and borrow this silver money from the Xue family.

Tuk tuk.

There was a knock at the door.

Jia Wei put aside the matter for the time being, straightened his sitting posture, and said, "Come in." ”

The door was gently pushed open, but the person who came in made Jia Wei stunned slightly, "Li Yun, why are you here, what is wrong with her?" ”

The person who came in was none other than Li Yun, the head of his nursing home, who looked light and probed his brain at this time, which made Jia Wei frown.

"Exactly, Second Master...... I have come back to report to you. ”

Li Yun bowed, stood in front of the table, and said with a wink.

"Sit down and say," Jia Wei pointed to the chair next to him, and said angrily, "Let you stare at someone, it's just outside, when you get to my office, why are you still so sneaky?" ”

"The second master is right." Let Jia Wei reprimand, Li Yun finally relented, no longer pretended to be mysterious, and sat down on the chair, "...... Second master, I went out today, and I heard something, that little maid was selling clothes racks in a ready-to-wear shop over there, and it was said that the shopkeeper gave her three taels of silver. ”

"Selling hangers?"

"Yes, the little maid made a hanger from a carpenter, and when she brought it to the ready-to-wear shop, the shopkeeper bought it for three taels of silver, and in the future it was copied and used to hang clothes."

“……”

Jia Wei was speechless for a while, not knowing what to say.

Li Yun was sent out by him to keep an eye on Xiangling's master and servant.

One is to protect the two of them, and the other is to find out some information so that they can know the situation of the two of them.

The news of their needlework and laundry was inquired about by Li Yun.

Li Yun's choice was so-so, but there was no better candidate, so after Jia Wei solemnly instructed him not to disclose this matter to anyone, including his wife Caixia, he ordered him to go around the alley where Xiangling was located every day to grasp all kinds of situations.

didn't want Li Yun to come back today, but he brought back such news, which really made him cry and laugh.

It seems that when people reach a certain situation, there is nothing that they can't think of and can't do.

This hanger was made by him and given to the relevant people in the two provinces, and Xiangling also got one.

Of course, she didn't bring it out when she left the Xue family that night, but it is not difficult to imagine that in such a difficult situation, she thought of the idea of exchanging clothes hangers for money, and asked Zhen'er to do this, and she got three taels of silver.

Three taels of silver...... It's enough for their master and servant to pay a month's rent for a month and a half, or to save some money, enough to be a home for two or three months.

This little woman is really hateful.

Jia Wei smiled helplessly, and finally said, "...... The shopkeeper of this ready-to-wear shop is kind. ”