Chapter 71 Image Stores and Hunger Marketing Law
"Young master, did I disturb your good deeds?" Enzo scratched his scalp and said very embarrassedly, "Actually, the base is very safe, you can ...... it"
Contini waved his hand and smiled: "It's okay, they also drank too much today, otherwise they wouldn't have been able to make such a bold move, if I really did something, I would be embarrassed to face them again." It's right that you live with me, and I'll find you in time if something happens. ”
Enzo shrugged: Anyone with a discerning eye can see that the two girls are all thinking about Contini, and the young master is not unappreciative, but as I said just now, there is a lot of trouble and embarrassment in it. He understands the identities of Vivian and Adriana, and this kind of family background is still rushing over like a moth to the fire, which can only show that the young master's charm is too great.
He also understood Contini's distress, accepting that it was impossible for one to reject the other, so that one of the two pillars of the radio station would collapse directly; What about accepting it together? Not to mention that he is going to the Vatican to meet the Pope soon, and there is Matteotti outside, there is no way to cause trouble at this juncture.
Under this kind of ambivalence, the young master can only let it go first, anyway, it is still a long time, don't worry, judging from the expressions and smiles of the two girls just now, there should have been some progress - he Enzo is a person who has come over, and he can see the smile on the corners of the eyebrows and eyes of the two, which is clearly the feeling of a girl who is in love.
However, Enzo obviously didn't really understand what Contini was thinking, and after sending the two away, the originally sleepy Contini suddenly became a little sleepy, his mind was extremely active, and he took out his notebook and kept writing something on it - this is his habitual action after the crossing, which is full of words and code names that others can't read, and he can use these to remind himself.
What just skimmed Contini's mind was the smile of his former wife Sarah, Sarah is an alumnus of Contini at the University of Rome, but she studied business, and after graduating from DBA (Doctor of Business Administration), she worked in a business consulting company, mainly responsible for business strategy and planning management, Contini's ideas and strategies in the business field are not completely groundless, otherwise it would be a little too strange for a military history expert to be proficient in business, part of which is his own learning, and part of it is his wife's words and deeds. Many innovative logic and business thinking that seem to be epoch-making now have long been thoroughly analyzed in the classic textbooks of later generations, and they are completely rotten street tricks.
Only in the dead of night would Contini stare out the window at the night scene, a melancholy that could not be returned, he missed his wife, his children, his parents...... This is also the most fundamental reason why he has rejected Vivian and Adriana many times, he is not a heartless character, and he can't forget the past as soon as he crosses over.
"I wonder how you're doing? Are the kids okay? After writing a series of special handwritings, Contini muttered a few words of his dreams and fell asleep.
On March 19, Contini returned to Rome with the product, the signature black paratrooper, and the carefully edited promotional video, and held a non-stop donation ceremony - he promised to solve 20 motorcycles for the Roman police to improve the efficiency of the Roman police.
In the run-up to the ceremony, the media outlets had already reported on the sensational debut of the United Motorcycles and the various events surrounding the launch ceremony, and while the Socialist-controlled newspapers had always caricatured him as "sensationalistic and flashy", most of the mainstream newspapers had affirmed this approach, as both the product and the business model were refreshing.
At the donation ceremony, Grandini accepted the donation of 20 vehicles in a high-profile manner, saying that he would spare no effort to use the new equipment to improve the image and improve the level of security, and the mayor of Rome awarded him the title of "honorary citizen" of Rome for his contribution to social welfare - a big face for a young man who is only 20 years old, of course, the Socialists will continue to ridicule the Roman city government for stammering the powerful.
With the shock impact of the Milan launch ceremony and the Rome donation ceremony, United Motorcycle has become the darling of the media and the market for a while, not only everywhere is discussed, but also orders are flying like snowflakes: more than 300 orders for the first ceremony, after the second and third days of news spread to the whole of Italy, more orders flew over, and the overall order volume has exceeded 2,000 a week later, which is still the part of the deposit, and there are more consumers who have not paid the deposit but have clearly expressed their intention to buy.
In addition to private consumer purchases, because of Contini's "generosity" at the launch ceremony, the government authorities naturally have to reciprocate, the War Department intends to order 500 for the gendarmerie and communication units, the Ministry of Posts intends to order 300 for mail delivery, and the Ministry of the Interior intends to order 200 for improving the level of law and order and police dispatch, of course, they all buy the standard version - the deluxe version for government departments does not seem to be suitable. Contini is holding this batch of orders out for the time being, and he needs to wait for the order tide to recede a little before announcing it.
"Young master, it seems that production can be at full speed, maybe we will have to increase manpower and achieve three shifts of production ......industry," Antonio was very happy to see the order of more than 2,000 vehicles, "Even if the production scale of 500 vehicles / month is reached, it will take 4 months to meet the demand for these products, and there are orders from government departments, if there are more orders coming in, I am worried that it will not be completed." ”
"I think so too, but we should try to downplay it as much as possible." Contini smiled and handed Antonio the slip he had put together, "I'm going to follow this line." ”
"Co-branded image store?" Antonio paused, "What is this?" ”
"I intend to open stores of this image in major cities, with a unified style, decoration and products, fully reflecting the image and status of the United Group," Contini explained...... "In this boutique we will only be able to sell our products, including subscriptions to the newspaper and magazine series of El Youth, sales of United Motorcycles and United Radio, United Airlines, United Express, Roman Warrior Club Service, etc." ”
"But this is a variety of products and services, forcibly kneading them together, I'm afraid it will ......"
"I know, but the target group and target audience are the same - the middle class who love life, pursue fashion, are rich in knowledge and culture! When they walk into this image store, they can immediately accept the outside corporate culture, and we want to repay them with the best service and the best products, so that every customer who comes to the store can listen to the news and music played on the radio, read our newspapers and magazines, and learn about the services of United Airlines, United Express and Samurai Club...... He may not need these things for a short time, but it doesn't matter, he will have the impression in his mind, and the next time he needs it, the first thing that comes to mind is us. ”
Antonio was skeptical, he didn't feel that there were so many idlers.
However, Contini quickly convinced him: "For example, for motorcycles, we can achieve after-sales functions such as sales, spare parts, repair and maintenance, information feedback and club culture in one shop, and when a co-owner brings his motorcycle in for maintenance, will he have time to learn about our other products?" When a United Radio buyer comes to his door, will he be indifferent to motorcycles and other promotional materials? Of course, this is only the current approach in the transition period, and in the future, soft products and hard products will definitely be separated......"
Antonio found himself a little out of step with Contini's business ideas, soft products? Hard products? Can the business still be divided like this?
"For example, magazines and newspapers, express delivery, civil aviation, club services, etc., which have almost no physical entities, are all soft products; For example, motorcycles, automobiles and even various household appliances in the future are hard products...... Of course, there are always exceptions, and things like the radio that can be seen and touched, and I think it's better to be classified as a soft product – even if it's also a home appliance. ”
Antonio thought carefully and thought that it made sense, the young master now needs to build momentum, economic interests are secondary, and the image store is obviously a good helper to build momentum - of course, it will cost a lot of money to build.
"As for the hunger marketing method, it is to take advantage of people's blind psychology, the more you can't get something, the better......," Contini smiled, "I plan to put the scheduled work in the image store, and wait for the image store to open to accept reservations, in the name of the beautiful name we can only sell to the outside world after a city has after-sales and maintenance capabilities, which is a truly responsible attitude towards customers, but in fact it is to further raise the appetite of the market, and at the same time pave the way for the commemorative edition - after all, only the commemorative edition is not pre-booked, first-come, first-served, The standard version of the deluxe version can't wait to grab the commemorative version. ”
Antonio understood: This can effectively alleviate the pressure of production capacity and order release, it is really a good way, the young master's talent in the business field is really amazing!