was interrupted by Huang Feiyan like this, Jing Zetian was also led astray, but Jing Zetian didn't think so much, and then said: "Huang Shopkeeper should take a long-term view, and I have also counted the workshop of Shopkeeper Zhang into the cooperation, although we only have two workshops now, but there are not only these two workshops in the future, after all, if our things are welcomed, you must know that there is a serious tendency among the nobles to follow the trend, and they will definitely not worry about selling them when the time comes." Jing Zetian said confidently. Combined with the experience of his previous life, he also found that the characteristics of people in this era are that once there is something novel and easy to use, as long as someone starts it, then other people, even ordinary people, will be able to buy it.

"But Your Highness, although our things are novel, after all, if they are studied by craftsmen, they will soon be able to make them, and then the streets will be full of such novel chairs." Shopkeeper Huang said worriedly. In this era, this kind of civilian stuff basically has no secret technology, and it can be easily cracked.

"Hehe, don't worry about this, my idea is this, let's not take out the things we make and sell them now, first join forces, buy or buy a few more large workshops, and then recruit craftsmen, of course, craftsmen must be reliable, give priority to slaves, first try to accumulate more chairs, after all, this thing occupies more space, can save some is some, and then first lay out Hua'an City, buy more stores in Hua'an City, and wait for the goods to accumulate almost, and start selling together." Jing Zetian explained.

"But Your Highness, even if you accumulate more, it won't be too much, you know, there are a lot of people in Hua'an City, and there are not many chairs to store, so we still can't avoid others following us to sell new chairs." Shopkeeper Huang said in a daze, he felt that Jing Zetian should know this.

"Next, I will talk about a noun 'brand effect', I will tell you the meaning of this word, you will easily understand, for example, your Huang firm, has been doing business in various countries in the Western Regions for many years, and already has your name. If you sell the same thing as other unknown trading houses, and the price is about the same, even if the price is a little higher than others, I think people from other countries will still buy your things first, right? Jing Zetian asked with a smile.

Qiu Xiang and others, seeing a twelve-year-old highness and a very successful businessman in his thirties, can talk about cooperation together, which makes them more and more admired, even Huang Feiyan, a little girl, although she was previously photographed in Jing Zetian's identity, did not dare to be barbaric anymore, but at this moment, seeing this young man as old as himself can communicate with his father so confidently about business, and his father is still asking him, which makes Huang Feiyan, who has always thought that his father is the most powerful, surprised. Looking at Jing Zetian's eyes, he had gradually become a little admired.

"Hey, yes, I thought about it carefully, it's really like this, after all, every time I go to a foreign land to trade, there must be many trading houses going together, so that we can take care of each other, every time I go to trade, people give priority to us who are more famous trading houses, so that other unknown trading houses can only compete with us by reducing prices." Huang Lesong thought for a moment and confirmed.

"Yes, this is what I call 'brand effect', we establish our own brand in Dahua, in the early stage through the rapid entry of our products into the market, the formation of a visibility, that is, fame, then other people want to buy, must give priority to our store, and then we maintain the quality and advantage, we can firmly grasp these customers in their hands, and then the fame will definitely get bigger and bigger, our brand awareness will be bigger and bigger, it will be formed' Brand effect', then everyone will be able to think of us when they buy wood products in the future, and we will not only make chairs, so many types of furniture, as long as we open our minds, then everything is not a matter of course, the market is so big, we will not all occupy, but to be able to occupy the majority, that is also very powerful. Jing Zetian explained in detail.

Huang Lesong heard Jing Zetian say so much, and many novel terms appeared, these were all things he hadn't heard before, but these words were summarized very incisively and easy to understand, and after carefully digesting Jing Zetian's words in his mind, Huang Shopkeeper bowed down and said: "Taught in Xia, Your Highness is really talented, at a young age, you know so many businessmen." ”

"Haha, I just thought of this when I was fine, but today I was showing off in front of the shopkeeper Huang." Jing Zetian laughed, his heart was still very happy, he may not be as good as the people of this era in details, but in terms of knowledge and ideas, he is still too far ahead of this era.

"Well, if things develop according to His Highness's thoughts, then we still have to do more in the early stage, after all, the wealth is moving, and we must think about how to distribute these benefits when we go back." Shopkeeper Huang said cautiously.

"Well, then I'll leave the rest of the details to you, I won't be involved in the rest, and my current status is not suitable for business." Jing Zetian said directly.

"I know this, and the rest of Your Highness can rest assured, now I have the confidence to let the fame of our brand in my country suppress my peers." Shopkeeper Huang said confidently, and he had learned to use the nouns that Jing Zetian said.

"Then this is the end of today, I have been out for a long time, and it is time to go back to the palace, I will ask the palace people to send you the drawings, and let the craftsmen practice the rest." Jing Zetian looked at the sky and said.

"Okay, Your Highness, let's leave after dinner at my Huang family, I said yesterday, and I will invite His Highness to dinner today." Huang Lesong warmly invited.

"yes, I haven't seen how the people of the royal family eat." Huang Feiyan innocently interjected.

“。。。。。 Feiyan, shut up. Huang Lesong was really shocked by the question asked by his daughter, don't people in the royal family and ordinary people eat with their mouths?

"No need, I'm still going back to the palace, you still have to find a way to transport the chair I brought to the workshop for a while, I originally planned to continue to bring it back to the palace, but after thinking about it, give the craftsman a physical reference, combined with the drawings, it can also be made as quickly as possible." Jing Zetian thought for a while and said, there are still a few chairs he uses, and he will use them for a few days, and soon these carpenters will be able to make them much better, and he won't have to worry about a few chairs at that time.

"Well, then thank Your Highness, don't worry, as long as the drawings are delivered, I will definitely let the craftsman make them as soon as possible, and then give His Highness some top-quality wood to make them." Huang Lesong said.

"Well, let's go back then."

"By the way, Your Highness, what is the name of our 'brand'?" Huang Lesong suddenly remembered and asked, he now felt that Jing Zetian's use of these terms was very in line with their business, and he had begun to use them unconsciously.

"Oh, I forgot if you didn't say it."