On February 22, after three weeks of waiting, the verdict of the First District Court of Rome in the case of Contini v. Matteotti was handed down: all the claims of the plaintiffs were upheld!

Matteotti expressed his dissatisfaction on the spot, saying that he would appeal to the High Court, in order to save the situation, this time he made a serious effort, not only changed the defense lawyer, but also seized on some logical and textual loopholes in the trial of the case to fight back, and at the same time prepared to collect more evidence to support his point of view.

Contini sneered, his goal has basically been achieved: Matteotti now has no energy to continue to attack Mussolini's government, his full attention is focused on this lawsuit, and at the same time he has to resist strong pressure from within the party, because of many problems exposed in this lawsuit, he and other factions in the party have a lot of contradictions, the Socialist Party is not a monolithic party, Matteotti has been in power for many years, and some people have long seen him unhappy, and he just took the opportunity to make trouble, and the reasons are ready-made- Contini made it all clear in the indictment.

If you want to continue the lawsuit, you will have to spend money, and this money Matteotti obviously can't conjure up out of thin air, and it is impossible to use the funds of the Socialist Party, let alone reach out to the government for reimbursement through invoices, so he had to mortgage his house, and no one persuaded him this time, because if he didn't mortgage the house, he would have to pay 10 million lira, although he had a little savings for many years as a parliamentarian, but 10 million was something he couldn't pay at all, and he could only fight to the death.

Contini was not worried about this, he handed over all the work to the lawyers' team, and the signal from the other party to him was also very positive: in general, in order to maintain the authority of the lower courts, the high court would not easily overturn the judgment of the local court, unless there was a real need to overturn the evidence and factual changes again, but for the reputation infringement lawsuit, it was impossible to completely overturn it, at most it was to reduce the amount of damages, so Contini was sure that Matteotti could not make much of a storm. How much does the other party have to spend on him to the end, who called him the first young rich man in Italy now?

What's more, Contini is once again famous, the Italian media has not given up tracking the matter, the "Youth", the United Group and even Contini himself have been used by them to talk about it, after the verdict, even the neutral newspapers can only convey this opinion, otherwise there is a risk of flouting the authority of the law, and this is what they dare not do, who knows if the "Youth" will take the opportunity to bite over? Now everyone knows that this young master can't be easily offended, offended him, smashing and robbing may not come to the door, but the court summons will be handed to the door coldly, a lawsuit means burning money, they are not afraid of a pen and ink lawsuit, but burning money is a troublesome thing - more money than Contini is not as good as he will burn, more than he will burn as much money as he will burn, this young master is very bold when he opens the checkbook, it can be seen from United Airlines, but people still burn their own money, what can you say?

With such a boom, the circulation of Youth Daily quickly exceeded the 15,000 mark, and it was not far from breaking even. In fact, other newspapers have already achieved a balance at this stage, let alone 15,000 copies, and a little less expensive newspaper can break even with a circulation of 5,000 copies.

In order to pursue the propaganda effect, Contini not only relocated the site to complete the change of the headquarters of the newspaper "El Youth", but also equipped a special printing house, generally several newspapers correspond to a printing house, but for the "Youth", which often publishes popular science articles in the newspaper, the typesetting is slightly more difficult, Contini simply started a new one, opened a new printing house next to the Roman air base, and hired a group of the best typesetters to print newspapers, which is much more expensive than looking for other printing houses to cooperate. But Contini doesn't care, he cares about time and printing results, and price is not his first concern.

In addition, the newspaper also tried a variety of new printing methods, such as color printing, four-color printing, etc., although it is completely incomparable with the color printing of Contini through the era, but for Italy in the 1920s, the triggering effect was completely sensational - everyone did not know that the original newspaper could still do this, which was an obvious media technology leadership of the "Youth Daily".

Since the United Printing House had such an aesthetically pleasing printing capacity, the newly established public transport companies placed all the printing of tickets in the United Printing House, and the Ministry of Posts also placed some of the printing of letters here, and also undertook some commercial advertisements.

The second thing that the "Youth Daily" has done in the field of public opinion guidance is to conduct foreign media commentary, and use the relevant major news on the major powers of Europe and the United States for comment and reference, and the objects selected are the mainstream media: the New York Times and the Washington Post in the United States, the Times and the Daily Mail in the United Kingdom, and the Le Figaro in France. But Contini didn't care. His slogan was: El Youth does not expect to be the first newspaper of choice for all of Italy, but if anyone wants to subscribe to a second newspaper, he wants El Youth to be the first choice.

Indeed, due to the rigorous attitude of the Youth Daily, the extensive news channels, the in-depth use of social investigation and data analysis, and the comprehensive confirmation of domestic and foreign media reports, he has established a unique style among the national newspapers - the atmosphere of high-end, serious, mainstream and popular science makes him deeply favored by intellectuals and the middle class, and there is almost no gossip news and vulgar articles in the "Youth Daily", and he also has great influence in the campus field, especially with the expansion of the Youth League. Generally, secondary and higher education institutions will subscribe to 1-2 newspapers for their students, among which "Youth Daily" is undoubtedly the first choice.

In addition, in order to pursue timeliness and publicity, Contini also took advantage of his own control of United Airlines to launch the newspaper air transport project, when other Italian newspapers can only be delivered the next day or even the next day, relying on the transportation capacity of the United Aviation and Transport Department, after printing at the Rome Air Base printing plant can be quickly distributed, at this time, the newspaper colleagues and Antonio understand why Contini put the United Printing near the suburban air base - every morning, The newspapers, scented with ink, were loaded onto transport planes and fluttered towards several major cities.

Since the aviation bases in many cities have not yet been arranged, Contini chooses seaplanes, which can be landed on any lake or river, and those originally chicken-like Macchi 5 seaplanes quickly found a place to use. While shipping costs are often more expensive than the price of the newspaper itself, Contini is willing to and will not increase the price of subscribers, and air freight itself is a symbol of strength in this day and age.

His advertising slogan in the newspaper is: "We will definitely let you see today's newspaper, because we have airplanes, and your satisfaction is our eternal pursuit!" ”

In a special interview with the newspaper, Contini, who is also the chairman of United Airlines and the president of the newspaper "El Youth", said with great ambition that he would achieve same-day delivery in 17 major cities in Italy, but the citizens of Rome read the newspaper in the early morning, Florence and Naples, which are closer to Rome, saw the newspaper at noon (by land), and other large cities such as Milan, Turin, Genoa, Catania, Venice, Bologna, etc. saw the newspaper in the evening. The first in Italy and in the world!

Contini set the goal for El Rei to surpass 50,000 copies by the end of 1923, making it one of the top 10 newspapers in Italy......