0393 The Past and Present of Ray-Ban Sunglasses and Coca-Cola

Tracing back to the source, Wang Liang gave a detailed introduction to this: "In fact, the origin of Ray-Ban sunglasses originated from the distress of an Air Force lieutenant in the United States......"

It turned out that in the mid-twenties of the last century, when a US lieutenant was flying a small plane across the Atlantic, he had nausea, headache, dizziness and other adverse reactions after returning to the base because of the strong sunlight.

For quite some time, this also happened to other pilots who flew during the day, which attracted great attention from the Air Force.

Bausch & Lomb then began developing Ray-Ban sunglasses that absorbed the most sunlight, emitted the least amount of heat, and maintained clear vision.

A few years later, the world's first pair of sunglasses with green lenses was born. The glasses are both anti-glare and UV-proof, and their design accentuates the rugged and heroic military temperament, making them popular with pilots. Wang Liang said.

Soon into the 40s of the twentieth century, Ray-Ban's products were constantly updated.

Ray-Ban produced sunglasses with an inclined reflective surface for the U.S. Air Force to provide maximum vision protection.

During the Second World War, American pilots wearing leather jackets appeared all over the world wearing novel and unique Ray-Ban sunglasses, and its chic and heroic image can be said to have helped this product to do effective publicity and promotion, which greatly enhanced the popularity of Ray-Ban sunglasses around the world.

"At that time, even MacArthur, a five-star general who was defeated by our volunteers on the Korean battlefield, often wore Ray-Ban sunglasses." Wang Liang joked with a smile.

As a result, like the ZIPPO lighter, Ray-Ban sunglasses, which experienced World War II, became one of the symbols of the U.S. military, and quickly became popular around the world as a fashion product after the war.

For a time, it became the object of the young people in the capitalist countries.

Wang Liang also bought a pair when he was on a mission in the UK.

At that time, Ray-Ban sunglasses had already given birth to the women's sunglasses collection.

Wang Liang met his wife Su Xiao in London, and Wang Liang will not forget that the two of them wore sunglasses, held hands, and walked on exotic country roads.

Time flies, in the blink of an eye.

It's all old.

When he returned to China, Wang Liang locked up the two sunglasses, and for special historical reasons, it was not until the mid-eighties that they were able to see the light of day.

Witnessed youth, witnessed love, and witnessed those glorious years.

Perhaps, this is the reason why Wang Liang thinks Ray-Ban sunglasses are worth mentioning.

Many young people who watched the live broadcast may not wait now, but when they are seventy or eighty years old, when they look back and see the old objects such as radios, desktop televisions, stoves, and clay kangs, they will inevitably have the same feelings as Wang Liang at this time.

Perhaps, this is the charm of time.

Wang Liang popularized not only historical and military knowledge, but also, to a certain extent, the philosophy of life.

People in the thirties of the last century would not have foreseen what China would be like in the twenty-first century.

In the same way, people today cannot accurately foresee what China will look like in sixty or seventy years.

So, there is no reason for anyone to be bored with life.

Countless possibilities inspire everyone to forge ahead.

If you don't move forward, you will eventually be annihilated by the long river of history.

"Whew-" Wang Liang let out a long sigh.

I hope that some people will be able to understand these truths.

Wang Liang moved on to the next question: "When it comes to Coca-Cola, I have to introduce its history. ”

In 1885, a guy named Pemberton invented a dark syrup called Pemberton French Liquor Coke.

Because it tastes good, refreshes the mind after drinking, and is also quite effective for colds, this wine is widely praised in the local area and has become popular.

But the good times were short-lived, and almost that year, the U.S. government issued a ban on alcohol.

Coke, a Pemberton French liquor containing alcohol, is naturally on the banned list.

The U.S. government issued a ban on alcohol, and almost at the same time

So Pemberton invented the alcohol-free coke.

One day, Pemberton was stirring the prepared drink and found it to have a refreshing, calming effect and relieve headaches.

He added the liquid to syrup and water, then added ice cubes and tasted it, and it tasted great.

However, when pouring the second glass, his assistant accidentally added soda, which tasted even better.

Wang Liang shrugged: "By chance, Coca-Cola was born so dramatically. ”

Sold for five cents.

Innovate new business model operations.

Specialized syrup supply, labeling, advertising, bottling systems.

Coca-Cola factories are blooming everywhere.

"At first, Coca-Cola was sold in pharmacies, and then it was sold at train stations, and it became more and more widely sold. It wasn't long before stores and gas stations began selling bottled Coca-Cola in open-top freezers, followed by the first coin-operated vending machines. Wang Liang said.

Wang Liang then introduced the story of Coca-Cola in China.

In the twenties of the twentieth century, Coca-Cola entered the Chinese market.

What's funny is that Coca-Cola first landed its name in China, where there were only a handful of people who really understood foreign languages at that time.

Thus, Coca-Cola was translated as 'tadpole gnawing wax'.

"Fortunately, the shame is not too big, and it didn't take long for the name to be replaced by Professor Jiang Yi's translation of 'Coca-Cola'. As a result, it has become the best-translated brand name in the advertising industry to date. Wang Liang smiled helplessly.

The tan liquid, sweet and bitter taste, and the bubbles that fill up when the cap is opened make many people feel both curious and interesting.

The odd taste, combined with the quirky name, naturally makes for the drink to sell quite poorly.

In 1949, with the withdrawal of the U.S. Embassy, Coca-Cola also withdrew from the Chinese mainland market.

In the three decades since then, there has been no such drink that tastes a bit like Chinese medicine on the market in Chinese mainland.

Speaking of it now, Wang Liang even remembers some details of Coca-Cola's return.

Wang Liang realized that he was a little off-topic, and hurriedly linked Coca-Cola with World War II: "Coca-Cola actively carries out international business, and the main channel for international business is export. ”

"With the outbreak of World War II, the Coca-Cola Company responded to General Eisenwell's call to guarantee that every American serviceman could get a bottle of Coca-Cola for five cents anywhere, regardless of its cost."