Chapter 38 Coca-Cola and Food Safety

The day after the cultural salon, instead of rushing back to Detroit, the Johns were ready to explore the city of Atlanta, which had been rebuilt from the ruins of the Civil War. Among the major business cards of Atlanta in the future www.biquge.info Margaret Mitchell had already seen yesterday, Delta Air Lines was still far away in Monroe, and the 1996 Summer Olympics were even more nowhere to be seen, and in the end only one Coca-Cola headquarters remained.

In 1938, the Coca-Cola Company celebrated its 50th anniversary, and the company held a series of celebrations for the public. John's family visited the Coca-Cola Company's showroom with great interest, and although the exhibits were far less than those of the Coca-Cola Museum of later generations, they were still well worth seeing.

John is now a well-known figure in American business circles, and a shareholder of The Coca-Cola Company (a small shareholder of a mere $30,000 in Coca-Cola stock). Hearing that he was coming, the company's president, Robert Woodruff, made a special appearance to receive the family. Now that the president has come forward, John, as a shareholder, cannot ignore the company's development, and the topic of the two quickly turned to the company's operating conditions.

In fact, neither John nor Robert Woodruff was worried about the future of Coca-Cola. By 1938, Coca-Cola had already become a representative product in the United States, with almost 200 million cases sold worldwide a year. Warren Buffett, the "god of stocks", once calculated that if he bought $40 of Coca-Cola shares in 1919 and held the shares, he would be able to obtain a profit return of $2.05 million by the end of 1993, and the return on investment in 74 years would be more than 50,000 times.

And John was well aware that in the coming World War II, the Coca-Cola Company, far from being affected, had gained tremendous growth. Their marketing strategy of "no matter where our soldiers go, the company will do whatever it takes to ensure that each soldier gets a bottle of Coca-Cola for only 5 cents" has been a brilliant success. In wartime, Coca-Cola is as important a strategic material as guns and ammunition. Since bottled Coca-Cola was difficult to quickly deliver to the front line, the company also sent 248 people to provide on-site production services with the army. These men were awarded the military rank of "technical observers" by the U.S. military, and were called "Colonels of Coca-Cola."

What's even more interesting is that Coca-Cola is not only doing good business on the Allied side, but also making a lot of money on the Nazi side. Both Hitler and his propaganda minister, Goebbels, were fond of Coca-Cola. At the 1936 Berlin Olympics, reporters more than once photographed two men holding Coca-Cola bottles. At one time, the Coca-Cola Company had 43 bottling plants and more than 600 distributors in Germany. Even in wartime, the German division was no longer able to obtain the main syrup recipe for Coca-Cola from the American headquarters. In order to keep the factory running and the workers struggling, Max Keyes, head of the German business, developed a new product from the only raw materials available – whey and fruit residues – the famous Fanta! (The root word is the same as the German word for "fantasy"). The "Nazi Coke" was a huge hit in Germany, with more than 3 million bottles sold in 1943 alone. Not only did the Nazi government hand over the other Coca-Cola factories they had acquired in the occupied areas of Europe to Max Keyes, but Hitler also personally "spoke" for Fanta.

Speaking of which, this Max Case is really a "good employee" that he has never met in 10,000 years. Although he had every chance to turn Fanta into a product under his own name. This made a fortune, and Coca-Cola headquarters did not know anything about it at the time. But this German did not do this, and after the war he returned the company's products and all profits to Coca-Cola. This also made Coca-Cola the only company in the United States that made a fortune on both sides of World War II.

John's family had a great time at Coca-Cola's headquarters, and Ella Jr. was intrigued by the coin-operated vending machine that had just been introduced last year, and had a lot of fun with a handful of 5-cent coins.

"Ella, kids can't drink that much Coke." Seeing that Ella had already opened the third bottle of Coke, John hurriedly went up to stop her.

"It's all right, Mr. Vanderbilt. Coca-Cola is a safe and healthy drink that fully complies with FDA (Food and Drug Administration) regulations, so children can drink it with confidence. Robert Woodruff laughed and dissuaded John.

John has long been powerless to complain about the current concept of health in the United States. Even heroin can be used as a cough medicine for children, let alone coke with a little caffeine. Even if the FDA certified Coca-Cola as healthy and harmless, he wouldn't let Airaldo drink it. He didn't want Ella to be a fat boy or get a mouthful of cavities.

Moreover, the food safety problem in the United States is much more serious than that in China in later generations. Since the U.S. food industry entered the era of industrial production, in order to enhance the taste and extend the shelf life, a variety of strange chemical additives have been put into the food. Later generations of clenbuterol, Sudan dyes, and melamine are all conscientious products here. The "Pure Food and Drug Administration Act" enacted in 1906 in the United States cannot stop these black-hearted businessmen at all.

Having said that, if it weren't for the pioneer of "scavenging" literature, Mr. Sinclair, an undercover journalist, who wrote the famous novel "The Slaughterhouse" and gave birth to the FDA and the "Pure Food and Drug Administration" in 1906, the food safety situation in the United States would have been even more serious now.

Sinclair spent seven weeks undercover in a large slaughterhouse in Detroit, intending to write a novel exposing the brutal exploitation and oppression of workers in factories. As a result, after the publication of his novel "The Slaughterhouse", it did not "touch the hearts of the public, but unexpectedly hit their stomachs." "The American people were frightened by the meat processing described in the novel." Bad pork is rubbed with baking soda to remove the sour smell; Poisoned rats are shoveled into a sausage blender along with the poisoned bait; The water from which the hands have been washed is prepared into a seasoning; Workers walk around the meat, spitting and sowing billions of pulptobacterium ......". It is said that Theodore Roosevelt, then President of the United States, read this book over breakfast. Halfway through it, he screamed and threw the sausage out of the window.

The inside story of the U.S. meat processing industry exposed by this novel has sparked a strong public response to food safety and hygiene. Shock, fear and anger have plunged the U.S. livestock industry into a panic, and sales of meat products have plummeted by 50 percent. Eventually, the Pure Food and Drug Administration Act, which had been blocked by entrepreneurs for many years, was passed by Congress in 1906, and a new agency, the U.S. Food and Drug Administration, was born.

John was glad that in 1906 he was just over a year old, still nursing, and had not been poisoned by such horrible food. But the 1906 law was not too mandatory, it just required manufacturers not to deceive the public about the composition of their products. In other words, you can add whatever you want, as long as you indicate the ingredients on the packaging and let the customer choose as they wish.

In recent years, FDA's Campbell Commissioner has been seeking a new, more stringent Federal Food, Drug, and Cosmetic Act. But five years have passed due to the obstruction of entrepreneurs, and the bill has not been passed.

John could also understand the general thinking of these businessmen, politicians, and people at the time. Once this stricter law is introduced, it will inevitably lead to the suspension of production of a large number of food and drug companies. Those years were at the height of the economic crisis in the United States, and between not being able to eat and eating unhealthy, everyone chose the latter.

Moreover, there are many complex entanglements of interests involved behind this law. Companies fear that more mandatory safety regulations will stifle their economy, media outlets worry that restrictions on food and drug advertising will affect their advertising revenue, and the FTC (Federal Trade Commission) fears that the FDA will use it to encroach on its regulatory authority. All interest groups are trying to influence this public agenda, and after five years of debate in Congress, no consensus has been reached.

Just last year, the worst drug poisoning in history occurred in the United States. At that time, the Mary Senji Company of Tennessee sold 240 gallons of sulfonamide anhydride to the market. This sulfonamide-like drug can isolate diethylene glycol, which is toxic. Although the FDA sent more than 200 supervisors and chemists to recover 234 gallons and 1 pint of sulfonamide from the market after receiving the report, the remaining drug caused 107 deaths, 35 of them children.

John knew that the Federal Food, Drug, and Cosmetic Act would eventually pass Congress. But in order to prevent this tragedy from happening to little Ella, he felt that he should contribute to the early implementation of this law. But in what way?