Chapter Seventy-Seven: Ideas for the Next Step
While the elder Agnelli was planning a strategy against the United Group and considering the possible financial crisis of Contini, the latter was unaware of this and was still discussing the next stage of development with Antonio.
"Young master, the United States sent a telegram that the second purchase of $5 million in shares has been completed, and the overall market is currently stable at a low level, we have a floating loss of about 500,000, and then ......"
Contini waved his hand: "Give him 3 months to continue to buy another 10 million, 70% of the target is still those stocks, and some blue chips." β
Antonio was a little surprised, is this going to be leveraged? However, since the young master looked very sure, he stopped talking in amusement. From the perspective of industry inspection, both General Motors and American Radio are good investment targets, even if you don't understand American Radio, look at the current sales of United Radio can see the clue - subscribing to newspapers, buying motorcycles and giving away radios have been sent out one after another, the cumulative number has exceeded 5,000 units, and there is a trend of further growth.
On the one hand, this trend is achieved by the cascading effect of the United Motorcycle, on the other hand, because of the propaganda effect brought by Contini's large-scale investment in universities, governments, stations, streets and other public places, although the overall ownership of Italian radios is only 5,000 units, but because at least 1,000 units are placed in public places, so the listening crowd is not counted in thousands, but measured in tens of thousands, if you listen to it once, this number has already exceeded 100,000.
There are keen merchants who have realized the business opportunities and placed advertisements in IBC, although the amount is not large, it is the first income in addition to the joint system, accompanied by the sweet voice of Vivian, the market is very recognizable. However, Contini has a very tight grasp of advertising, and he is willing to put up products or services that are indeed very ideal and interesting, and he does not want to accept any vulgar and cheap advertising.
With the expansion of business, IBC's broadcast time has been expanded from 6 hours to 12 hours, realizing uninterrupted coverage from 9 am to 9 pm, and the organization has also expanded dramatically, with the editorial department, news department, comment department, advertising department, technology department, planning department, comprehensive department and other brands hanging up successively, and the number of employees has suddenly expanded from more than 40 people to more than 200 people.
It's not that Contini favors one over the other, but there is a difference in personality and management ability between the two, Adriana, who was born in a family of officials, is obviously more capable of management, so it is okay to hold a position, and Vivian is more suitable for personal development. Feelings belong to feelings, Contini is still very strict at work, he wants two excellent anchors or hosts, not two beautiful vases. On more than one occasion, he has criticized the duo's performance on the show and made suggestions in internal meetings, hoping that they will do better, and the criticism is much stronger than that of other announcers, sometimes to the point of nitpicking. This made his prestige as the director continue to rise, everyone is a clear-eyed person, and it is natural to see this ambiguity between the two women and the director, and Contini's clear attitude of public and private makes everyone very satisfied.
In fact, the rest of the people were completely overthinking, Vivian and Adriana came to take these jobs purely for the sake of Contini's face, and instead of stimulating them, these criticisms made them happier and sweeter - you see, he was actually paying attention to me and paying attention to me, otherwise why didn't he comment on other people?
On the one hand, criticism is strong, on the other hand, humbly accepting, and most of them are young people, and the working atmosphere of the whole radio station is very good, in the clichΓ© of the Youth League, it is "enthusiastic and vigorous".
As for General Motors, just look at the continuous explosion of the number of cars to see the clues, and General Motors, which owns many brands such as Buick, Chevrolet, Cadillac, etc., and is positioned in the middle and high-end during this period, sales have gradually climbed, and have overwhelmed the Model T, a representative of cheap cars, and he agrees with Contini's idea of investing in General Motors.
In the original investment plan structure, GM and American Radio each had a 35% position, and the other stocks combined only 30%, but now that Contini is directly leveraged, it seems that this is not enough.
Seeing that Antonio had something to say, Contini quickly explained: "I am very optimistic about the performance of these two stocks in the stock market next year, so I will make a big bet, and I will eventually ask for a full $30 million of goods, and then gradually sell them." β
This explains that he himself knows that he is very reluctant, can he still tell Antonio that he is a time-traveler, that the US stock market is about to enter a magnificent era of explosion from 1924?
Sure enough, Antonio saw that he was so optimistic and insisted, so he stopped arguing - there was no point in arguing about the rise and fall of the stock market, he could only remind himself to stay in touch and cut his position as soon as the situation was not right.
"Young master, the matter of financing has basically been negotiated with the War Department and the Prime Minister's Office, and they will be responsible for providing a soft guarantee, with a total amount of 100 million lira and an interest rate of 7%, but the term of this guarantee is only 2 years, and after 2 years, either the bankers will recover the loan, or you will provide other mortgageable properties; Of course, there is also the inertial tail, once the banker thinks that our business situation has deteriorated significantly, he can terminate the loan 3 months in advance and ask us to provide sufficient security or repay it early. β
Contini smiled: "2 years? 2 years is enough. 7% is a bit higher, but it's not unacceptable. β
"In addition, I have also considered the plan of listing and financing of the United Group, but it is currently in a state of large-scale loss, and I think it is not suitable to launch unless it is ...... to introduce strategic investors."
Contini shook his head: "I don't need strategic investors, they're here to make money, but I don't want to make money, or rather, my goal is not to make money." β
Antonio's face was embarrassed: What are these words? Don't run a company to make money? Where is this high-profile?
"If I want to make money, I don't have to do a lot of things so complicated, and it's not easy to attract jealousy." "For example, when I recruit workers, I can look up to other companies, so why should I be unique and raise my salary?" I hope to bring in all their good workers and technical backbones, and then let them train new ones, so that Italy's technological strength and industrial base will become more solid...... You say, am I here to make money or for what? Another example is United Airlines, I can completely leave it untified, but why should I keep it? I just hope to preserve good talents and teams; For example, the introduction of German workers and engineers, which I did not need to be so complicated at all, was because I really wanted to use the German industrial spirit to help us improve, improve, and correct the problems in the Italian industrial system...... Italy is not as good as Britain, France and Germany, and our industrial base is actually very fragile, and I must maximize its strength - whether others understand it or not! β
Antonio was secretly surprised: strengthening the industrial base, expanding the ranks of industrial workers, and making up for the shortcomings of the industrial system are all issues that the Ministry of Industry and Commerce should consider, and now the young master is starting alone, so that he can understand the fire of ambition beating wildly in the back.
"If this is the purpose of the young master, I think, I can do my best to help you!"
"It's not my ambition to be a tycoon, I have a higher ......," Contini smiled, "and sometimes my ambition can scare me." β
Antonio smiled slightly: "That's not ambition, that's the ambition of a young man since childhood......"
End of the first volume.