The reason why the ready-to-wear display of Fengqiuhuang is interspersed in this time period is to give the businessmen present a little time to think, and second, Zhu Youxiao wants to attract the businessmen present to sign a contract through the ready-to-wear display.

The ready-to-wear display has been criticized by many people since it was held once in Fengqiuhuang, and this time it was specially arranged to be held indoors.

Today's invitation is still the popular lady of the Qinglou, in this era, only the women of the Qinglou are willing to show their heads like this. The little ladies of the Qinglou are also very willing to participate in such a ready-to-wear display, and they find that after participating in the ready-to-wear display of Fengqiuhuang, their fame will be greatly improved in a short period of time, and their value will be doubled.

The ready-to-wear display is always very eye-catching, and the businessmen who come today are also men, and men will appreciate the beauty in addition to the clothes, and everyone's attention is quickly attracted by the ready-to-wear display.

I wonder if the effect of the half-hour ready-to-wear display is unexpectedly good? Except for the remote counties, all the state capitals and seventy percent of the county towns in the empire had signed franchise contracts.

In terms of franchise fees alone, Fengqiuhuang earns more than 550,000 taels a year, and Fengqiuhuang and cement have really become hens that can lay golden eggs in Zhu Youxiao's hands.

……

This investment promotion was undoubtedly very successful, and it can be said that Fengqiuhuang covered the entire empire in one day. The success of the China Merchants Association is too successful, so that behind the success is also a great crisis.

"Your Majesty, after the successful investment promotion, it will be supplied in large quantities immediately, and according to the current situation, it will not be able to meet the needs of the entire empire for Phoenix and Phoenix." After Xiaoxiao's great success, he also discovered some hidden crises behind it.

"Now it's not just about expanding Kyoshi's workshops, but also about building new ones all over the empire. You can use all of the more than 500,000 taels of silver to build new workshops and put them into production, and at least four to five workshops will be built in the first batch, which will not only reduce the cost of freight, but also ensure the supply of goods. Zhu Youxiao suggested.

At this time, it is impossible to learn the use of luxury goods in later generations, except for Feng Qiuhuang in the ready-to-wear business, it is almost difficult to find a workshop to do the ready-to-wear business.

"Hmm." Xiao Xiao nodded and said, "In terms of manpower, I am ready to transfer manpower from the Jingshi, anyone who is willing to go to other places, the salary can be increased by 30%, and the rest of the manpower will be recruited at the location of the workshop, Your Majesty, do you think it is okay?" ”

"Of course, you can arrange this yourself. However, there must not be any slackness in management. Zhu Youxiao advised.

"I understand, I'll keep an eye on this." Xiao nodded and said.

"In addition, we will continue to put advertisements in the newspaper, and I think we can still think of an advertising slogan for Feng Qiuhuang." Zhu Youxiao thought for a while and said.

"Slogan? What advertising slogan does Your Majesty think is good? Xiao Xiao asked. Xiaoxiao is no stranger to this term, she has heard Zhu Youxiao mention it many times.

"We need to think together, a good advertising slogan can not only convey the unique selling point of the product to users, show the personality charm of the brand, stimulate consumers' desire to buy, but also often resonate and recognize the public, so I can't rely on one person." Zhu Youxiao said with a smile.

"The emperor is the Ninety-Five, Chrysostom Yuyan, what you say casually is more effective than a hundred sentences after our careful consideration." Trail.

Small words are reasonable!

Zhu Youxiao only needs to say, "The phoenix is good!" It also works better than the classic advertising slogan that anyone else would think. That's the power of authority. But Zhu Youxiao will definitely not say it so simply, this seems to be a bit out of class.

Zhu Youxiao searched his intestines and scraped his belly, and it took a stick of incense to squeeze out a sentence: "Phoenix Qiuhuang, you deserve it." This sentence is still based on the advertising slogan of the previous life.

"Your Majesty, I like this advertising slogan very much, why don't you write it for the phoenix!" Xiao Xiao said with a smile.

"I can't see the world, so I won't write it." Zhu Youxiao said embarrassedly.

"Your Majesty, who in this empire dares to say that the emperor's words are not good, and the words mentioned by the emperor are worth a thousand gold." Xiao said coquettishly.

The small words are very reasonable, Zhu Youxiao's words are even if they are drawn by chicken paws, and others will only say that they are good, just like the shogunate period, those paintings painted by generals are simply the level of the third grade of primary school (it seems to be a bit high), and they dare to take it out and pass it on.

Although Zhu Youxiao's face is thick, but he is really not thick in this aspect, no one dares to say it now, but it does not mean that no one will say in the future, Zhu Youxiao proposed: "Fengqiuhuang was originally engaged in women's clothing and supplies, let Baozhu answer the question of this inscription!" The Orb's handwriting is much better than mine's. ”

"I'm afraid the queen won't agree." Xiao Xiao said softly.

"Don't worry, I'll definitely agree to it." In order to avoid asking him to inscribe, Zhu Youxiao did everything.

……

Zhu Youxiao came forward in person, and Zhang Yan would definitely write this advertising slogan for Feng Qiuhuang. After getting this advertising slogan, she immediately ordered someone to frame it, and she also decided to install this advertising slogan inscribed by Zhang Yan in the most conspicuous position in the lobby of each Fengqiu Huang in the future.

Advertisements from the private sector also began to appear in the "Daming Imperial Daily", and the first advertisement from the folk was made by Jiang Yan, and the content of the advertisement was to recruit workers.

With the further expansion of overseas trade, workshops employing thousands of people at a time have appeared, and the labor shortage in the south of the Yangtze River is becoming more and more serious, and now the Chidao in various places is under construction in an orderly manner, and the demand for cement is also expanding, and Jiangyan's cement workshop also has a labor shortage, but in fact, Jiangyan not only has a cement workshop, but also a silk workshop, a raw silk workshop and so on. These workshops all needed workers, and the workers in Jiangnan could not meet the local demand at all, so Jiang Yan had to choose to advertise in the "Daming Imperial Daily", hoping to recruit workers from the north or northwest.

Jiang Yan's advertising was still very effective, and he quickly recruited enough workers from Shandong and other places. The success of Jiang Yan made more businessmen willing to advertise in the "Ming Imperial Daily", and the content of the advertisement was no longer limited to the recruitment of workers, and advertisements for products began to appear. At this time, the non-governmental newspapers in the north and south can also get a share of the emerging advertising business.

The rise of the advertising business made the "Ming Imperial Daily" finally get rid of poverty and become rich, and even began to have a surplus.

(End of chapter)