Chapter 197: A Hot Summer (Ask for Understanding)
In the end, Cheng Huaiyu was called to do this business, and she did it with a group of her little sisters, and Li Lizhi and Xiao Zizi, the two most favored princesses of the Tang Dynasty, still have a share.
Since it is a cooperation with a group of foodies, the content is naturally related to eating, that is, all kinds of summer drinks that appeared in front of Li Shimin and a group of bigwigs before, as well as various fruit smoothies, of course, there are many drinks with ice.
Who let us make ice from saltpeter, this thing has no technical content, and it is not a big problem to ensure the supply, after all, it is more profitable to make cold drinks, and the added value should be higher, as much as possible, we must give priority to supplying here.
Speaking of which, these girls agreed to cooperate a little too quickly, Lin Sen simply called them together and gave them all these cold drinks to taste, and these girls chirped and praised.
With the basis of the last cooperation, they naturally thought of the possibility of doing this together, and they didn't need Lin Sen to take the initiative to bring it up, according to the same proportion last time, these girls gave full play to their strong resource advantages, each with some stores and manpower, and then invested a little money to start the project, mainly used in various publicity in the early stage, which of course also included a very good tasting.
Many shops are spread out together, all with similar decorations, at the same price, and they are all the most needed enjoyment in summer, and it is natural that they are on fire.
In front of each store that is not too big but definitely not small, there is a long queue, which is obviously not just to cool down to buy, after all, every day the queue of people in the queue can't wait to faint one or two, this seems to have become a fashion and trend, and the confident people of Datang in Chang'an City are always the most courageous to catch up with the trend.
As for the raw materials used in these ice drink shops, they naturally have to be counted separately for Lin Sen, that is, they are only discounted from the prices on the market, because these ice cubes and delicious new fruits are not worried about selling on the market, and it can be said that they have always been in short supply.
That is, considering that they have to take care of their own industry and support their wife's career, this is the limited supply of these ice drink shops, and the corresponding price of this ice drink is naturally not cheap, of course, there are some ordinary fruits that can be made a lot cheaper, but the degree of popularity is not as good as these treasures.
There are many people who can't eat the rare fruits produced in Linjiazhuang, so they simply take this ice drink as a way to see the rare fruits, and they are willing to get these expensive ice drinks every day.
Especially the watermelons that can be seen for the first time on the market in Chang'an, they are sold out of stock every day, which is certain, and later they even had to start a limited supply, after all, the output of Lin Sen's side is also limited.
But who let this thing only be seen here, unlike apples and pears, you can't eat such a delicious food, can you buy other ones at a cheaper price, but watermelon is the only one.
Lin Sen didn't want to supply more, now his various fruit trees have really become cash cows, and there is no need to go out to publicize it under the banner of "Your Majesty has eaten it", because it is very similar to the situation of Hongyu Tao later, those apples and pears have not yet fallen from the tree, and there are a lot of people waiting.
If Lin Sen hadn't kept some for himself, I'm afraid he wouldn't have been able to eat it himself. And Cheng Huaiyu and the others are the same as those in the palace, so they can only be supplied separately.
The popularity of the ice drink shop naturally brought a lot of benefits, but after all, the number is still limited, and Lin Sen's share is not very high, which is much less than Lin Sen's income from simply selling ice cubes.
This thing is a rigid necessity in the hot summer, and the price that Lin Sen sells is not very expensive, the people who buy ice cubes are really endless, and the cars that come to Lin Zhuangzi to transport ice are endless, and finally Lin Sen had to arrange Li Mu to bring some loyal and guaranteed dealers to Chang'an City to make ice.
This not only saves the time of transportation, avoids the inconvenience of long-distance transportation, but also improves the supply of ice cubes, and of course earns more.
Compared with ice drinks, this ice cube can be regarded as a small profit and quick turnover, but it is sold too many times, so that the revenue far exceeds the total income of ice drinks.
The reason why I took care of the ice drink business, which was somewhat chicken later, was that in addition to pleasing my wife and increasing the added value of my own products, of course, I had some other thoughts.
Cheng Huaiyu's little sisters, in the future, they will definitely become the main mothers of a certain Xungui family, and having a good relationship with them in advance is equivalent to having a good emotional foundation with more than a dozen Xungui families in advance, and this influence is naturally very different, it can be said that Lin Sen also has the meaning of investing in the future.
In this gradually hot summer, not only is the ice cube business booming, but the two products that they have introduced to Li Shimin have also been sold out of stock every day by relying on the farmers to make them together and start stocking up early.
When promoting them this time, Lin Senke played the banner of Li Shimin in a bright and bright manner, who let him accept his own gifts, it clearly means to endorse his own family, and it is stupid not to use it at this time.
The route taken by these two things is also very different, of course, mosquito coils still rely on small profits and quick turnover, and this thing also has an advertisement given by Li Shimin, he sent this thing to the hundred officials as a welfare, there is this name, as soon as this mosquito coil was listed, it attracted the eyes of many ordinary Chang'an people, and became a hot commodity that all Chang'an citizens talked about.
Of course, Lin Sen has made no less money, and many of the left-behind farmers in the Lin family village have also benefited from it.
After changing the tall packaging, the flower water walked into the shops of the Cheng family, the Qin family and other familiar generals, and naturally faced the rich and powerful upper-class people in Chang'an City.
Even Empress Changsun and several noble ladies were full of praise for this thing, and many noble ladies and noblewomen who had already been touched by perfume began to grab these without hesitation, not only with a charming fragrance similar to the condensation of a hundred flowers, but also with a good thing with a mosquito repellent effect.
For them, if you don't carry a bottle of this with you, you will be embarrassed to go out and say hello to other noble girls.
Of course, Empress Changsun also said that this thing cannot replace the Hundred Flowers Condensation, because the fragrance of that one is more durable, and the taste is also different, which can be chosen according to a person's temperament, unlike flower water, which is always a taste, and cannot highlight your personal characteristics.
After she kindly displayed her unique bottle of potpourri gel, the desire for perfume of these ladies and ladies was not only not weakened by the flower water, but strengthened a lot.
What does it mean to throw more goods than others, and people have to die more than people, this is the gap.
Well, thanks to Empress Changsun, the value of perfume is undoubtedly higher now.