Chapter 88: Pushing through the old and bringing forth the new

No matter how strong the alliance of restaurants is, they can only compete in dishes and prices, but they can't kidnap the will of consumers. Pen, fun, pavilion www. biquge。 info

Besides, the consumer groups are different, the five major restaurants are only facing high-end people, and it is impossible to take care of some low-rise people in all aspects, even if they open more foot shops, there will be special dishes, such as Dong's dog meat restaurant, other families can't make this taste, and naturally some people will choose this.

The reason for this is that the bad business of the building store, in addition to the factors of external competitive pressure, is mainly caused by their own poor management. If you yourself don't adapt to the situation, it's no wonder you're going to be eliminated.

The reason why Gao Feng thinks that what Dong Nancheng said is wrong is based on these, because he knows that the law of business is survival of the fittest, and those who are complacent can only take the road to self-destruction.

"Boss Dong, how often do you change your menu?" Seeing that Dong Nancheng was inexplicable, Gao Feng knew that some things were not easy to explain, so he asked after thinking about it.

"Change the menu?" Dong Nancheng's head was not enough, but he still answered honestly: "I always use this menu!" Why change? ”

If you drink every day, it's weird to think of changing the menu! The crux of the problem is still on you.

"Do you think, no matter how delicious your dog meat is, it will be boring to eat every day, and if you don't change the menu, it means that your dishes are still the same, how can it be attractive?" Gao Feng explained.

Without waiting for Dong Nancheng to question, he said: "The whole county is only so big, but there are more than a dozen restaurants of different sizes, not counting those foot shops and small wine shops, so it seems that there are more monks and less porridge, and it is their freedom for guests to choose which one to eat, so I will not go to those restaurants that I have long been tired of, after all, there are too many places to eat." Therefore, in the restaurant business, while maintaining its own characteristics, it should also adhere to the same ......"

"Hold on to what?" Dong Nancheng asked anxiously.

"Pushing the boundaries of the old and bringing forth the new." Gao Feng replied.

"Pushing the envelope?" Dong Nan muttered again, and then shook his head bitterly: "It's easy to say that it's new from the old, but it's not so simple to do. Look at my restaurant, my nephew is the chef, and he also cooks the dog meat, so he doesn't have to be picky about this piece. It's just that he can make dog meat, but he can't do anything else, you have all eaten these dishes, to say that you are not afraid of ugliness, the taste and style are very average, I can't do it even if I want to innovate in such conditions! ”

Dong Nancheng can be regarded as giving up, even if he is ugly, he does not avoid it, which shows his trust in Gao Feng.

However, Gao Feng's trust in him was ignored, and after he smiled slightly, he took a sip of wine and stopped speaking.

Without waiting for the following, Dong Nancheng understood that this idea of pushing through the old and bringing forth the new was not a casual idea.

Thinking of this, he stood up and bowed his hand to Gao Feng: "I am willing to take out fifty percent of the shares, as long as Gao Gongzi can bring the restaurant back to life." ”

"Boss Dong won't regret it?" Gao Feng doesn't want to be famous, so he has to ask everything clearly.

Hearing that there was a door, Dong Nancheng hurriedly said: "This is my ancestral inheritance, as long as I can keep it, what is it to give out some shares, as long as Gao Gongzi can bring it back to life, even if it is a great benefactor of my Dong family, it is too late for me to be grateful." ”

His trust in Gao Feng is not only Gao Feng's words today, but also last night's treasure, such a character's idea can be bad, the most important thing is that if Gao Feng can join the restaurant, wouldn't he have picked up a treasure.

Seeing that Dong Nancheng didn't seem to be pretentious, Gao Feng and Li Qikun glanced at each other and said: "Since Boss Dong believes in it, I am not hypocritical, so let's do it, I will take 30% of the 50% shares, and give the other 20% to Li Yuanwai, you have to catch this big tree, as long as Li Yuanwai opens a mud pond wine branch here, you can make you popular and make a lot of money." ”

Finding a hotel to cooperate with to sell wine was also brewed by Gao Feng and Li Qikun in advance, but they couldn't find a good home for a while, and this time Dong Nancheng took the initiative to send it to the door It was a good opportunity, and the cooperation between the two sides was logical.

"What? Selling that wine in our store, this, this-" Happiness came too fast, Dong Nancheng couldn't believe what he heard, especially when he saw Li Qikun nodding in agreement, he didn't know what to say.

If you really want to sell the mud pond wine in the store, you don't need Gao Feng's idea to make the business better, not to mention that Gao Feng's meaning is still in the back.

Dong Nancheng was very satisfied with his wise decision, and he already had a hunch that he would take out fifty percent of the shares.

"Boss Dong......"

"If Brother Gao doesn't see the outside, don't call me Boss Dong, how about our brothers?" Dong Nancheng stopped Gao Feng's words and proposed.

"Then I'll climb high and call Brother Dong." Gao Feng said unceremoniously.

For Dong Nancheng, Gao Feng has no bad impression, in addition to the other party's good wine, I feel that this person is still very real, as long as you don't make mistakes in drinking in the future.

"Haha, Brother Gao, that's very good." Dong Nancheng smiled happily.

"Brother Dong, Brother Li, since we want to bring forth the new, we must have a new look, my suggestion is to suspend business for a month for rectification, we have to do a lot of things in this month, tomorrow I will come up with a plan, when the time comes, we will discuss it, if feasible, we will implement the plan, how about it?" Gao Feng proposed.

"I have no opinion." Since Li Qikun is a shareholder, he naturally has the right to speak.

"I have no opinion on the closure of business for rectification, will it be too long just for a month?" Dong Nancheng questioned, he didn't know what Gao Feng's so-called rectification included.

"It's not a long time, except that it takes us time to prepare, and we have to avoid those hotels, aren't they doing it? Let them do it, I believe they won't do it for too long, at most a month, once they stop, our restaurant will be on the ground immediately, this is their fatigue period, just catch them off guard, so that we can make a lot of profits. Gao Feng explained.

"Yes, why didn't I think of this, or my brother thinks about it comprehensively, I listen to my brother." Dong Nancheng said admiringly.

"Of course, Brother Dong should not be idle these days, you can first understand what the other party is doing, and know that the other side can survive a hundred battles." Gao Feng said again.

"Okay, just do it according to Brother Gao's wishes, and I will arrange for someone to investigate immediately." Dong Nancheng agreed, and at this time he no longer had any doubts about Gao Feng.

Gao Feng seemed to have something to say, but after thinking about it, he hesitated for a moment and didn't say it, but he secretly said in his heart: "This is a good opportunity." ”