According to Yang Yi's intentions, Liu Wenzheng chose the location of Xiuzhuang in Xicheng, which is a concentration of aristocratic consumption, and he intends to establish a high-end commercial area here.

In ancient times, the consumption concept and consumption pattern were relatively traditional, and there were few enterprises and systematic industrial chains.

Of course, this is the instability and hindrance caused by the slow operation of the whole system and the disconnection of the industrial chain caused by the low social and cultural technology, but the biggest reason may be the negativity of the industry brought about by the old ideas of "Shinong Industry and Commerce".

No one doesn't want to make money, but most people start from their values and list business as the last way.

This makes Yang Yi very unaccustomed and even uncomfortable, in the cruel modern society, most people regard making money as their ultimate goal, learning skills in order to make money, studying in order to make money, and even being an official in some dark times in order to make money.

Although it is too explicit, and it is not a nest of ants that is black to the end, but in a fundamental sense, in terms of ideals and ambitions alone, the pedantic eight-strand scholar is sometimes more simple than modern people.

Of course, simply having another word for it is stupid.

Yang Yi doesn't plan to make himself simple or stupid, he thinks that he and his mother can eat and dress better, and then think about what ideals he has when he has nothing to do, complete it if he can, and continue to eat and dress well if he can't finish it, there is nothing wrong with this.

So Yang Yi plans to do business.

And his new righteous brothers don't think so. They felt that Yang Yi was too much, although he had an emperor Laozi, but the fact that the nine nerds were not treated well was also an ironclad fact.

So when Yang Yi took everyone to the embroidery village and showed them dozens of pages of business plans, he was surprised without exception.

For the first time, they knew that an ordinary embroidered painting could be sold for such an expensive price, enough to buy a house in the capital.

It's also the first time they've seen so many new ways to promote.

For example, this so-called etiquette lady who greets guests seems to be doing the work of a young man, but she must choose a woman under the age of twenty, who is eloquent, has good facial features, and can basically read and write.

There may only be two kinds of such women, one is the lady of a large family, and the other is a prostitute in Chunxiang Building, and any one of them is a red card of Chunxiang Building, this is to open a brothel? What's even more unimaginable is that Yang Yi's salary is not lower than that of Chunxianglou, just eat and live, since there is still a medical insurance that I don't know?

There is another one, called physical advertising laying, to make cloth tent curtains for the whole city's palanquin drivers and carriages for free, isn't it crazy? No matter how much money you have, you're not such a loser!

There are other things such as holding elite membership cards, opening exhibitions, auctions, and high-class people exchange meetings.

Li Yan and the others have already seen the world, and no one has ever seen these strange tricks, isn't doing business just buying them in and then selling them?

Yang Yi felt the need to explain it to them clearly, so that they would come out with peace of mind.

"I call these beautiful guys waiters, serving customers, you can understand them as prostitutes in Chunxiang Building, but they are only responsible for selling to customers, selling embroidery paintings, and doing nothing else, this is called service quality.

Of course, there are conditions for the whole city to make curtains for free for carriages, that is, all curtains must have the name of our embroidery village advertisement, and it is a very conspicuous kind, and there are other industries that can be laid, we can also provide advertising curtains for free, which is called advertising marketing.

Finally, I said that I would like to call it the Supreme Membership Card, but the word Supreme Liu said that the emperor will not need to use it, it has many uses, you can buy things with us at a discount, you can exchange points for gifts, and you can also enjoy some special treatment, such as enjoying the pick-up and drop-off of a special carriage, and a high-level private room.

At the same time, the embroidery village holds masterpiece auctions, appreciation parties, exhibitions, poetry and flower viewing parties, aristocratic leisure gatherings, etc., and most of these gatherings require people with elite membership cards to receive invitations to participate. Of course, if you want to do this kind of membership card, you need to reach a certain amount of consumption in our embroidery village.

This is called bundled marketing. ”

Yang Yi's idea is very clear, he not only wants to make an aristocratic brand embroidery village, but also uses the embroidery village to build a high-end club in the upper class.

There is no pressure on Yang Yi, who was a marketing specialist in his previous life, and he also knows that as long as he makes this upper-class network, it can be said that there is nothing that cannot be sold, and no matter how expensive it is, someone will buy it.

For two hours, Yang Yi's mouth was dry, and a pot of tea was drunk by him alone.

Whether Li Yan and the others understood it or not, Yang Yi's whimsical tirade was enough to shock them.

Li Yan can be sure that if he doesn't understand, it's not that he is incompetent, even if they let the Li family's chief business steward come, there is no doubt that he is confused.

But just because you can't understand it doesn't mean you can't tell the difference between good and bad.

Yang Yi took another sip of water, and finally said: "As for how you should make a profit with your money, there are two sets of plans, first, I will borrow two thousand taels from you, and I will repay it after three months, and the interest will be calculated according to the high interest rate of the casino." ”

"Second, according to how much you pay, you will be given a certain percentage of shares, and you will receive corresponding dividends according to the profit amount every year."

Li Yan slowly closed the paper fan in his hand, thought for a while, and said, "I want the second kind, I will give two thousand taels, and I will go home to get it at night." ”

General Wang Fei glanced at Li Yan, then looked at Yang Yi and touched his head and said, "Then I will also give two thousand, and I will find my mother to go." ”

Only Chu Dongsheng lowered his head slightly in frustration and said, "I'...... I don't have any money. ”

Chu Dongsheng had basically spent all his family's savings when he came to the capital to study, and he had always barely survived by helping the academy do some chores.

Yang Yi stood up with a smile, patted him on the shoulder and said: "You are the same as me, take dry stocks, that is, you will contribute, as long as you are free in the future, you will come to the embroidery village to help, and among the few of us, you are the best to do this." ”

Li Yan and Wang Feijiang also nodded together in agreement, and Li Yan smiled: "We are sworn brothers, and we should be blessed to enjoy together." ”

"That's right! We'll give you your money. Wang Fei patted his chest proudly.

"Haha!"

In the midst of laughter, a primitive and simple joint-stock company was thus established. In the end, Yang Yi thought about it by all means, and told everyone that he would reveal to others that he was the planner of this store, so as not to cause unnecessary trouble, and announced that the principals here were Liu Wenzheng and his wife.

That night, everyone drank a lot of wine, even the coffee was quietly poured by Xiaoduan, this cat drank very badly, only drank two sips and fell to the ground and couldn't pull it up, and the laughing crowd couldn't straighten up.