In accordance with the modern hotel management method, Zhao Gou integrates catering, accommodation, entertainment and leisure to create a cross-era iconic restaurant. Although the Song Dynasty was a country that emphasized literature and suppressed military force, this also led to the prevalence of the literary style, and there were more etiquette rules in the Great Song Dynasty.

Moreover, people like to compare. If Zhao Jiancheng created such a restaurant, then it must be the first in the Great Song Dynasty, and the status will naturally improve a lot, and the most important thing is that in this way, dignitaries and nobles can get the information they want when they come here for consumption and leisure, and pay attention to the development of current affairs.

Among the dynasties in history, the Song Dynasty had the best welfare treatment, and Yulu was also the most. Since there are more corrupt officials and corrupt officials, there must also be more businessmen. What Zhao Gou earned was not the money of the people, but the property of those merchants and gentry, so as to open up his path to business.

Since you are in business, then be a rich businessman and do your best. Since there is no power in the hands, there is endless wealth. If the money earned will not be confiscated, it will be entirely his personal wealth. If you don't have power, then you have money, if you don't have both, even in the Great Song Dynasty, you will be useless and reduced to an ordinary person.

The current Great Song Dynasty has not really risen, how can Zhao Gou give up easily. If the Great Song Dynasty rises and there are successors, he is not willing to enter the officialdom, wouldn't it be happy to live a leisurely life. It's just that these are all things for the future, and it's better to run a good business for now.

Zhao Gou asked Gong Cang, Li Shiren, Li Shien, and Steward Wang to go to Bianjing City together to find a suitable restaurant in the bustling area of the inner city, or choose a suitable location not far away. If you have a suitable restaurant, buy it and renovate it. If you don't have one, you have to spend money to buy land and rebuild it.

The four of them followed Zhao Gou's instructions, kept searching, but never found a suitable restaurant, and finally spent money to buy a piece of land, not far from the bustling area of the inner city. Now that the title deed has been obtained, Zhao Gou immediately drew the design drawings and designed them himself.

As for the craftsmen, materials and other things, Zhao Gou will not deal with them alone, and he still needs to discuss with the master craftsmen before buying. This time, Zhao Gou pursued fast, accurate, and ruthless, and he used a full 300 craftsmen, and it can be said that half of the craftsmen in the entire Bianjing City were called by Zhao Gou, and then worked together.

It can be said that the result of investing huge manpower and material resources came out quickly, that is, the restaurant that took two months was over in half a month. Because Zhao Gou used half of Bianjing's famous craftsmen, for a while, the people and even the officials knew that there was such a place to start construction.

This is the public opinion benefit that Zhao Gou needs, through word of mouth, to attract everyone's attention, and then Zhao Gou built a wall so that everyone can't see what's going on inside. Moreover, Zhao Gou told those craftsmen to keep their mouths shut, and kept all the internal structures secret and did not allow them to be revealed.

At this moment, Zhao Gou is the chief engineer, laying out the design and construction of the entire restaurant, so that all the craftsmen and masters can cooperate. In order to prevent theft by others, Zhao Gou made the construction of the restaurant responsible for each person, and then renovated it.

Because of this, this huge project was completed in half a month, the only difference is that there is no need for reinforced concrete, all of which are made of solid wood and masonry. Zhao Gou gave this restaurant another name - Sihai People.

Zhao Gou borrowed modern marketing concepts, called some children, and then gave them some rewards to make them hype. As the wife of the 'Four Seas Family', Zhao Gou did not appear at the opening scene, and all of this was handed over to Steward Wang and others.

When the construction of the 'Four Seas Family' was completed, Steward Wang and the others were stunned. From the outside, it looks like an ordinary restaurant or inn, but it is just a combination of food and lodging; When they stepped inside, they found that all the layouts were different, even arranged according to the five elements of yin and yang.

The whole 'Four Seas Family' is not resplendent, but it has a different feeling, which makes everyone very surprised. Originally, it was a very simple thing, but after Zhao Gou's arrangement, it seemed to give people a very comfortable feeling, and there was no noise, more like a place for literati and artists to communicate with each other.

The most used materials are mahogany, fir wood, as well as camphor trees, sandalwood, especially the latter two kinds of trees are mostly used in the room, when people approach the room feel refreshed, refreshing, especially the fragrance of the camphor tree, it is more people feel a little quiet, and sandalwood incense.

These are used according to different preferences, but it is not possible to have such materials in the whole room. After all, although camphor trees and sandalwood are good, they are also prone to moths, and they are not good at all after a long time. Therefore, the use of parts is like embellishment.

In addition, the building as a whole looks more like a pagoda, and the fourth and fifth floors are where to live; The place to eat is divided into three floors, the first floor is the most ordinary, that is, the hall, the second and third floors are all people with status and status can go up, especially the third floor has an independent wing, you can also have someone to accompany you, all the tea is provided for free, and there are musicians, as if it is not like eating, more like a party.

Steward Wang and the others were stunned, they didn't expect it to be such a restaurant, it was really unheard of and unseen. In addition, there is a place to take a bath on the third floor, which is unimaginable, and it appeared in front of everyone's eyes, which surprised them.

However, the price of the second and third floors is also ridiculously expensive, the lowest price on the second floor is ten taels, the lowest price on the third floor is one hundred taels, and the first floor is the cheapest, that is, one or two starts, and there is no cap. Everyone is a little worried, will there be customers in such a restaurant?

The reason why Zhao Gou took the 'Four Seas Family' was also for those merchants who came and went outside the Great Song Dynasty, and these people were not bad for money. As for those businessmen in the Great Song Dynasty, they were also in Zhao Gou's plan, but his target was still those high-ranking officials and nobles.

If ordinary people come here to consume, I am afraid that a meal will make them bankrupt, and there is even no way at all. On the day the restaurant opened, when everyone thought that there were no customers, there was a foreigner from a foreign land, who heard the name of "the family of the four seas" and wanted to see it.

"Guest officer, please come in!" Xiao Er stepped forward to greet this person with a smile.

"It doesn't look special!" After the man looked from the outside, he was extremely disappointed, until he walked in and took a look, the whole person was stunned, and he didn't even hear the question of the shopkeeper, he looked at it with a dull gaze, and was silent for a long time.

The shopkeeper shouted a few times before the man came back to his senses and said, "What's so different about you here?" ”

The shopkeeper saw that he was interested, and immediately replied endlessly, the concise and concise description made the person appreciate it very much, and saw that he was dressed differently, not at all like other shopkeepers, he was actually neatly dressed, and he was wearing a hat, and he saw that everyone else was the same, all of them were uniformly dressed, no matter what he said, he was smiling, which made him very comfortable.

In order to show his identity, he went to the second floor for a meal, which was the deepest and most unforgettable memory for him. It was because of his personal experience that his friend came to inquire, but he couldn't say why, and could only say an intriguing sentence: "I can't describe it in words, it's really a great joy in life, it's really worth it!" ”

Those curious people also went one after another, the originally somewhat deserted 'Four Seas Family' became a place for businessmen to exchange in a blink of an eye, and those rich and powerful people showed their identities, as long as someone entered the 'Four Seas Family' and had a meal, it would attract a burst of envy from everyone.

Therefore, the name of 'people from all over the world' has spread far and wide, and its reputation has risen.

(End of chapter)