Magic capital, Lujiazui, a bustling street where people come and go.

Chen Yifa wore light blue denim trousers, white sneakers, and a white T-shirt, without makeup on his face, no jewelry, and no backpack.

Judging from the live broadcast screen, Chen Yifa, who has a soft smile on his face, is a beautiful girl.

Not far away were the assistants and accompanying staff who followed her almost every step of the way.

Because Chen Yifa is a big Internet celebrity, there is still a necessary 'pomp'.

Just kidding.

The main reason is that this public welfare outdoor live broadcast requires some extra items, and for some necessary effects, you can't backpack, and it's not good to hold your mobile phone for live broadcast.

......

In this outdoor live broadcast, Chen Yifa was a little away from the live broadcast phone, so he didn't interact with the audience, as for why did he have to broadcast live?

There is a reason, of course......

After Chen Yifa met the first man who smoked, he walked forward with a smile, handed over a lollipop, and did not speak.

The young man looked at Chen Yifa in a bit of confusion, pointed at himself, and then pointed at Chen Yifa, and was about to speak, Chen Yifa chuckled, turned around and showed the young man the back of his clothes.

On the back, two lines of words are printed in colorful font and pictures.

Use my lollipop for one less cigarette for you.

The young man scratched his head a little in confusion, took the lollipop handed over by Chen Yifa, and handed over a cigarette.

The audience in the live broadcast room was a little messy when they saw this scene.

"Remember, this is the pinnacle of your life!"

"Could it be that I have to learn to smoke to get numb?"

"Am I going to get a chance to get a lollipop from the hair hand?"

"Boy, I want to sign it! Hey, poison the assistant! I can't even see the hair!"

Indeed, for a certain effect, a certain distance is maintained between the live broadcast phone and Chen Yifa, and if you don't pay attention, passers-by may not be able to see it.

......

Kyoto, Wangfujing.

Nuliu 66 also wore light blue denim trousers, white shoes, and white clothes, and was accompanied by Da Zhou's royal brother Zhuang Zhuang and others.

Swap a lollipop for a man or woman who smokes a cigarette......

Kyoto, Xidan Street.

Lin Yu also walked on the street, followed by her newly recruited female assistant, as well as the accompanying staff.

The first person she met was a young woman with a woman's cigarette between her slender left index and middle fingers, and the green mist drifted away.

Lin Yu smiled and handed over a lollipop, and without waiting for the young woman to ask, he showed the young woman his back......

And then......

The young woman looked at Lin Yu, her gaze moved down slightly, she glanced at Lin Yu's chest, her eyes drooped, she swept herself from top to bottom, and a rare indescribable expression appeared on her face.

In the end, he handed Lin Yu a cigarette.

Almost the same scene happened to Liu Fei'er, who was far away in Hangzhou, and coincidentally, both met female smokers.

And all of them are young women.

Moreover, they all looked at their chests and then at themselves.

No one may believe it when you say it, but this scene was recorded by many viewers, and it is estimated that it will become an emoji.

......

Shenzhen.

Green mud puddles.

Sian.

Mountain city.

Suzhou.

Wuhan.

The same scene is staged in the bustling streets of various places, and this time all the anchors who participated in the outdoor live broadcast were all female anchors.

As for the reasons, there are many, to put it simply, a big man takes a lollipop and exchanges a cigarette with someone, no matter how you look at it, it is not harmonious.

Again, a male anchor sells cuteness? No matter how you look at it, it doesn't look like that.

After all, not every male anchor is the first wrench in the whole server, right?

......

At the same time, the number of people watching the live broadcast of Multi-Entertainment Public Welfare + is 1.89 million, and these more than one million people are like watching a silent movie.

There is no BGM, no narration, and not even too much voice, there are just the silent movements of each anchor, and a lollipop for you to smoke one less cigarette.

Whether you admit it or not, the vast majority of viewers who watch the live broadcast of female anchors are men, which will make many male viewers who are watching the live broadcast seem to understand why they want to carry out public welfare projects in a live broadcast that is not recognized by many people.

The biggest feature of live broadcast is that all other communication methods do not have, including television, online video, news media, and so on.

Its most mundane feature is also its greatest strength, which is immediacy.

And, there is no additional drama that has any program effect, and this outdoor public welfare live broadcast is particularly incisive.

Outdoors in the summer when the whole country is starting to heat up, the anchor uses silent movements, with an ordinary lollipop, in exchange for a strange smoker to smoke one less cigarette.

Smoking is harmful to health, and secondhand smoke is also harmful to health, which is marked on the shell of each pack of cigarettes, but the greed for nicotine is the reason why many people still choose to smoke knowing that smoking is not beneficial to health.

These female anchors use the simplest actions to embody the most essential public interest, which is not a force, not a pressure, but a simple initiative.

......

"I don't know why, I suddenly don't want to smoke. ”

"I seem to understand the purpose of the existence of multi-entertainment public welfare + category. ”

"There aren't many cigarettes, but what about billions of cigarettes?"

"Even if it's for numbness, I'm going to smoke less of this cigarette. ”

"Even if it's for milk flying. ”

"Even if it's for ......"

There are a lot of dramas in the audience, otherwise what are you doing watching the live broadcast? Isn't it just to become a ...... Drama spirit?

Some viewers consciously smoked one less cigarette for different reasons, or because of the sweat shed by the anchor in the hot weather.

Or the impulse of the moment when the anchor's silent movements are not understood by passers-by and are misunderstood.

Or maybe it's because I simply like anchors.

Or, it is a sudden understanding of the road of public welfare of multi-entertainment culture public welfare organization and the little bit of public welfare dedication.

......

The scene on the bustling streets of major cities was quickly photographed and videotaped on social media by people who happened to see it.

It soon sparked a heated discussion on Weibo......

"Hey, isn't this Milk Flying? What is this doing? Are you going to smoke?"

"Yo, Sister Fa is also here!"

"What's wrong, why are most of them Internet celebrity anchors?"

"Yo, you all know each other, huh?"

"Feels like you're promoting quitting?"

"Who organized it, and how is it so uniform?"

......

Weibo officials have secretly tilted some resources to save face, so that the frequency of videos with amazing titles posted by these good deeds has increased greatly in a short period of time.

It also correspondingly makes the traffic of Weibo skyrocket, which is also a good thing to say.

Not only Weibo, but also some popular videos have appeared on the increasingly large jokes...... The spit came as scheduled.

=======

I'm going to be scolded again?