The third volume sailed in the Ming Dynasty

In their hearts, the approach of Qin Du and the giant of the Restoration Society is purely to be anxious for justice and righteousness, and to seek the well-being of the Ming scholars at any cost.

Especially when I heard that the re-newspaper was only sold for three cents after it was published, it moved the hearts of the readers who knew about it beyond measure.

Sanwen can't buy anything at all in Daming, where prices are rising day by day, and the rich and noble can't give away the flowers.

Qin Du and Fu Bao did this, which was clearly fulfilling their promise, so that people in the world could understand the affairs of the world without leaving home!

In the following days, in order to welcome the resumption of the opening of the newspaper, Wu Feng and Xu Jie and other scholars were engaged in publicity.

Zhang Pu and Yang Tingshu spared no effort, using their identities as giants of the Restoration Society to invite many Confucians to Fuzhou to help.

Talented people such as Liu Zongzhou and Huang Daozhou were hired as honorary editors-in-chief of the resumption newspaper at the suggestion of Qin Haoming.

The multi-pronged approach has made the resumption of its reputation before it is officially on sale.

And thousands of scholars in Fujian Province who failed to make the list went to inquire about strange things. Soon, thousands of articles and stories written by everyone were smashed like snowflakes.

Qin Haoming's more than a dozen newly recruited editors, plus the attendant room and other scholars, all of them can't be seen in battle.

"If you can't do this, all articles that don't break sentences will not be hired, and those that do not meet the requirements for re-reporting will not be hired.

Also, you can do some division of labor, such as preliminary review, review, final review. Jinsheng, you go and make arrangements, the Governor's Mansion will only be responsible for the final review in the future. ”

Qin Haoming, who was passing by, took a few articles, and when he saw that there was no punctuation in the text, he immediately threw them aside and commanded everyone.

The use of punctuation marks is Qin Haoming's private goods this time, and he wants to promote this change deeply in the hearts of the people by means of economic leverage through the external promotion of the reply.

At the same time, there is also the promotion of vernacular language.

Of course, this takes time, and it needs to be subtly and slowly integrated into everyone's heart.

These manuscripts can be used, but tell the literati below that except for the poems in a specific area, the rest of the content will be more straightforward and easy to understand next time.

Our newspapers are not only for those literati and writers, but also for those ordinary people in the market. ”

Qin Haoming took the article that had been reviewed by the editor and commanded again.

After being able to pass the preliminary review and review, and there are also the rules and regulations proposed before, the draft that arrives at Qin Haoming to ask for the final review is generally not a big problem, that is, it is just a formality!

The editors responded and watched Qin Haoming leave.

In the afternoon of the same day, the Governor's Office invited Zhang Pu and others to gather in the conference room to discuss some of the rules and regulations and concepts of the reply.

It can be said that Qin Haoming's emphasis on re-reporting is something that no one in this era can understand.

I believe that every future generation will know how great the role of public opinion is.

Whoever holds the mouthpiece and public opinion wins the hearts and minds of the people.

The reason why the emperors of all dynasties did not dare to offend the scholars was not because they were afraid of the literati's pen and the literati's verbal criticism.

Just like now, the Donglin Party people don't do bullshit, fighting with other parties all day long, but they still have a good reputation among the people, and they don't rely on their mouths and pens.

That is, at the moment they have mastered the mouthpiece.

is like Bao Heizi, if it weren't for the literati hyping him up every day, do you really think that the people of later generations will know that he is a clean official? There are many Qing officials in the world, why is he the most famous?

If you want to be famous, it's hype.

Therefore, the return of investment can give oneself prestige, which is a good thing that no amount of money and power can grab. Isn't it just the prestige and popularity of these years?

Of course, mastering the way of speech is only a by-product in Qin Haoming's heart, and for him, using newspapers to arouse the people's hearts, people's wisdom, and people's power of the Han people is the greatest ideal in his heart.

Only the awakening of the nation is the strongest strength of the Han people in the world, and it can be said that it is better than a million soldiers.

This is the real purpose of his newspaper.

"Ladies and gentlemen, I believe that with the advent of the repetition, everyone has the opportunity to make a name for themselves in history. It's just that there are good and bad reputations, and the choice is in our hands.

Throughout the ages, looking at the world, no one can escape the judgment of justice and conscience.

Therefore, our generation must remain objective and fair, not bully the weak, not be party, not selling, not selfish, and not blind, and uphold justice and justice......"

Qin Haoming said as he looked at Zhang Pu, Yang Tingshu, Huang Daozhou and others, his eyes full of eagerness.

To be honest, these Confucians, who represent the Fushe and the Donglin Party, lack the ability to govern the country, but there is no problem with their character

Qin Haoming's painstaking attainments tied them together and let them serve as public figures in society, which can be regarded as making the best use of their talents.

At least, history proves that these people did not succumb to the butcher's knife of Jiannu, but died generously, a hundred times stronger than others?

“…… Lord Qin Du set up a college for Linpu students to benefit Sangzi. Now he has spent a lot of money for the well-being of the world's scholars, and his heart for the country and the people can be described as selfless, and he is very admired!

It's just that with such a large amount of money, can it be expanded in the long term? ”

After listening to Qin Haoming's words, Liu Zongzhou first said something like this for my generation of scholars, and then asked the concerns of many people who didn't know the details.

"Also, my "Analects of the Analects" should be given as a re-report, and I will not take the pen fee at all."

"Please rest assured that Mr. Qishan has his own way of making money, and it will be able to last for a long time and be passed on to the world.

"The Analects of Language" is Mr. Life's work, I don't know how many students have benefited, and they have to pay for the reciprocation, please don't shirk Mr. Qishan, so as not to break the rules. ”

Qin Haoming made a salute to Mr. Yingshan and thanked him for his high righteousness.

Naturally, he is not worried that no one will read the re-report, let alone whether it will be profitable.

You must know that since the development of the Ming Dynasty, the rudiments of capitalism have appeared in the Jiangnan region.

In this process, newspapers, as carriers of mass information, will inevitably be favored by them.

In this way, newspapers with large circulation receive a large number of advertisements, which in turn stimulates the newspaper to lower its price, expand its circulation, and win more readers.

In this way, more advertisements are attracted, and as a result, a huge amount of advertising money is coming in, which becomes a major income for the newspaper.

After the twentieth century, with the further development of the capitalist economy and the intensification of the process of production and capital concentration, more and more advertisements were published in newspapers, and advertising revenue accounted for an increasing proportion of the total income of newspapers.

Taking the well-known American newspaper "The New York Times" as an example, the newspaper publishes a large number of advertisements, and large and small advertisements account for two-thirds of the total length of the newspaper.

Thirty percent of its total revenue comes from newspaper circulation and seventy percent from advertising. Advertising fed the newspaper and became its economic lifeblood.

At the same time, through advertising and promoting products, newspapers in turn became a driving force for economic development.

It contributes to socio-economic development by initiating consumption, balancing supply and demand, and promoting the prosperity of the market.

It can be said that as long as you take the lead in advertising soap and cement products on the re-report, other businesses will immediately flock to the re-report and step on the door of the re-report.

Don't think that the ancients didn't understand the power of advertising and didn't know how to use marketing.

You don't see the city of Fuzhou, but where there is a larger shop and restaurant open, which one is not noisy with gongs and drums, high lanterns, and invite celebrities and prostitutes to promote their platforms?

Isn't this a type of advertising?