Chapter 364: Typography of Newspapers
"Mr. Zhongde, the wind has an idea, can you see if it is feasible?" Zhao Fengdao.
"My lord, please speak!" Cheng Yu can't wait to know what Zhao Feng's idea is, Zhao Feng can always come up with something new, it seems that Zhao Feng's thinking is different from others, but he can always come up with something different from others.
"The wind wants to run a newspaper!" Zhao Fengdao.
"Newspapers? What is it? At first glance, Cheng Yu was confused when he heard this new term.
"Uh...... How to say it, it's like the official newspaper posted by our government, but the official newspaper is published with some notices from our Liaodong government, and the newspaper I'm talking about is some current affairs reports that happen in the people, anecdotes, strange things, and some business information, like a hodgepodge, with all kinds of sections. Zhao Feng explained.
"This ......" Cheng Yu closed his eyes and pondered, thinking about what Zhao Feng said.
"Now we have paper, and there is also printing, this thing can be issued at any time, we run a newspaper, in order to add some after-dinner conversation for the people, as for the money, the wind has also thought about it, first free of charge three issues, if it is popular, it will be charged from the fourth issue, the wind has a preliminary estimate, a newspaper probably costs less than a penny, and even said, the tenth newspaper may not even need a penny, so the wind set the price of this newspaper at two pennies a piece, as for the rest of the princes, temporarily set at five cents a penny!" Zhao Feng said all the thoughts in his heart by himself.
"Zhongde? Mr. Chung-tak? After speaking, Zhao Feng saw that Cheng Yu was already looking dumbfounded, so he shouted.
"Huh? Is the lord finished? Cheng Yu came back to his senses, "Yu is out of shape!" Please forgive your sins! ”
At this moment, Cheng Yu was completely shocked by Zhao Feng's idea, if it can really be done, then this newspaper can become a great weapon! Wouldn't it be too convenient to publicize this among the people?
"It's okay, Mr. Zhongde hasn't said what the idea of this newspaper is the wind?" Zhao Feng smiled slightly.
"It's wonderful! Yu can't think of any other words to describe it! Cheng Yu said.
"Well, let's name it Liaodong Daily first!" Zhao Feng thought for a while, "You go to recruit editors as soon as possible, set up a newspaper, and Jin Yiwei fully cooperates with Liaodong Daily, striving to release the first issue before Yuan Shao and Dong Zhuo fight!" ”
"Yes!" Cheng Yu nodded, thinking about the newspaper that Zhao Feng said, Cheng Yu was excited in his heart.
Also, the newspaper is for the people to read, and what they say should not be too official, but more colloquial, so that the people can accept it! And it is best to report on current affairs the day before and no more than three days at the latest, otherwise the news has come, what is it called? Zhao Feng reminded, "After the first issue of the article is drafted, give it to me to see, and then I will decide!" ”
"Yes! Don't worry, Yu has remembered! Cheng Yu nodded.
"Well, if you have manpower, you can go to Liaodong University to find three gentlemen and ask them to recommend some graduates with excellent writing." Zhao Feng thought for a while.
"Yes!" Cheng Yu nodded again.
"Well, for the time being, these things are just for the time being, you go and implement these things first, and then the wind will think about what is missing, if there is, the wind will look for you again!" Zhao Feng waved his hand.
"Yu retires!" Cheng Yu bowed to Zhao Feng and withdrew from the Taishou Mansion.
In the following days, the "Liaodong Daily" newspaper office was quickly established by Cheng Yu, and its editors were all outstanding graduates of Liaodong University.
After Cheng Yu finished telling what the newspaper needed to publish, what the content and layout were, the editors immediately understood, and the next day they drafted the content of the newspaper and handed it over to Zhao Feng for review.
"Well, in general, the content is still good, and the writing is also more careful, without using obscure words, and not using obscure words, which is very good!" After reading the entire newspaper, Zhao Feng first praised the content of the newspaper. Several people on the side showed joyful looks, it was very rare to see Zhao Feng at such a close distance, not to mention, Zhao Feng was still praising them at this moment.
"But!" Zhao Feng spoke again, "Don't you think the layout of this newspaper is too messy?" Zhao Feng pointed to the slightly disorganized typography on the newspaper.
"Forehead......" A few people scratched their heads, not understanding what Zhao Feng meant, that's what they usually do when they take notes in school, how can it be messy?
"You see, the first news is here, four lines are written, and then one line is empty and the second news is left, does that look comfortable?" Zhao Feng frowned and said, then he picked up a pen, took another piece of paper, and while drawing on the paper, he said, "You see, in this way, the first news is all in such a small square, and then the second news, and the same such a square, and so on, and then arrange these squares in an orderly manner, does it look both eye-catching and hierarchical, and the title of each news can be written in different fonts, enlarged, and reminded readers that this is a new news!" ”
Zhao Feng actually described the appearance of the newspaper in later generations to several people. Listening to Zhao Feng's description, several people nodded one after another, doing this is indeed much better than their typesetting that only plays grid branches.
"Well, also, after this typesetting, there will definitely be some spare space on each page of the newspaper, and you can flow out of these places, and we will use it as an advertising space to buy various businesses! As for the early stage, let's write a few jokes there, and then you can rent on the newspaper to attract merchants to rent our advertising space! Zhao Feng said.
"This ......" Several people were shocked by Zhao Feng's bold idea, is this really feasible? Are businesses really willing to spend money to advertise in newspapers?
"Hehe, you guys go do it, you don't need to think about this problem for the time being, first do the first three issues of the free journal, the wind has thought of a few jokes, you can take it, you can use it as a happy moment." Zhao Feng took out a few pieces of paper from his arms, and on them were a few old-fashioned jokes from later generations.
"Yes!" Several people took the pieces of paper and solemnly bowed to Zhao Feng.
"Go, come on, make the "Liaodong Daily" prosperous, in the future, we will also open "Legal Daily", "Military Daily", "Entertainment Daily" and other newspapers, you are all veterans, and when the time comes, you will be busy!" Zhao Feng said with a smile, "If you have any questions in the future, you can come to my house and ask me at any time!" ”
"Yes!" Listening to Zhao Feng's words, several people were very excited, if it was really as Zhao Feng said, how ...... would it be
"Hehe, public opinion warfare, this is a very important means of warfare! Yuan Shao, Cao Cao, Dong Zhuo and Sun Jian, are you ready to take the call? After the few people left, Zhao Feng looked at the sky and muttered to himself.
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