Chapter 102 Benchmarking in the Automotive Industry (Seeking Collection)

The streamlined bodywork, large headlights, mirrors, turn signals, leather seats, and the engine and gearbox supplied by Deutsche Enginebuilding make this car very different from today's mainstream cars. Pen | fun | pavilion www. biquge。 info It can be said that this is a completely epoch-making change. Qin Tian can guarantee that once the new 'Daimler' sedan is launched, it will inevitably sweep Mercedes-Benz and other car brands into the garbage heap.

"Yes, very good! I believe that it will be a masterpiece! Qin Tian appreciated. With the scientific and technological strength of this era, it is already very good to be able to develop such a car.

After hearing Qin Tian's appreciation, William? Maybach and Paul? Daimler and the two had smiles on their faces.

"Your Highness, when will this sedan be launched?" Paul? Daimler asked.

Obviously, this is another product that has shocked the market, and it also means a huge profit!

"It's the end of the year now, so let's wait until January 1 next year. However, with a month to go, can we be ready to go public? Qin Tian asked.

"Your Highness, when this car was developed, we had already started mass production. It's just that the current production is not large. After a month, it was able to increase the monthly production to about 5,000 vehicles. In this way, we will be able to satisfy the German market. "Paul? Daimler said.

Nowadays, cars are still luxury goods, and not everyone can afford them. Often only the wealthy class can afford to consume. In addition, the comfort level of cars nowadays is not very high, and some people would even prefer to ride in a horse-drawn carriage rather than a car. So, cars are not sold much. Of course, if Daimler can open up a larger market, then they will probably have to increase production even more.

Qin Tian shook his head: "Five thousand cars a month is not enough at all." I firmly believe that the automotive sector is a huge market, but this market has not been unleashed. Once unleashed, it will be a huge market. Therefore, our company's output must be gradually increased, and it is best to reach a monthly output of 50,000 vehicles or even more! ”

"50,000? Isn't there 600,000 in that year? "Paul? Daimler and Wilhelm? Both Maybach were shocked. Since the invention of the automobile, I am afraid that the total number of cars produced in various countries is not 600,000. Therefore, in their opinion, this output requirement put forward by Qin Tian is really too advanced.

"Increasing production to 50,000 units is not an overnight success. I hope that in the next three years, we will be able to achieve this goal. Qin Tian said. He knows how crazy Ford's sales will be after the launch of the Model T.

"Yes, Your Highness!" Although there are still many questions in the stomach, Paul? Daimler and Wilhelm? The two Maybachs had no choice but to suppress the doubts in their hearts and obey Qin Tian's arrangement. They also believed that with Qin Tian's foresight, the prediction would definitely not be wrong.

"Our Daimler cars, how much do they cost? How much is the selling price ready to reach? Qin Tian asked.

"Your Highness, after mass production, the cost of the Daimler sedan has reached seven thousand marks, and the price we have tentatively set at ten thousand marks." Paul? Daimler said.

Qin Tian nodded, the price of 10,000 marks is not expensive, and it is indeed not very expensive. But if you say cheap, it's definitely not cheap. The average wage earner can't afford it at all, at least people above the middle class.

Of course, the price of 10,000 marks is not high compared to this Daimler sedan. This sedan is worth the price. Even compared with other cars of the same price, it has a crushing advantage.

"The price of 10,000 marks is more appropriate. However, there are still too few people who can afford it. Qin Tian sighed.

"Your Royal Highness, cars are inherently very expensive commodities, and ordinary people can't afford them." Paul? Daimler said.

That's true, but if Daimler wants to be the benchmark in the automotive industry, we have to find a way to make cars affordable for everyone. I plan to name this car Daimler B-Class, and the R&D department will further develop and develop two sedans, namely Daimler A-Class and Daimler C-Class. Among them, the A-class sedan is positioned as a luxury car, while the C-class sedan is positioned as a car that the general public can afford. Qin Tian said.

Paul? Daimler and Wilhelm? The expressions on the faces of the two Maybachs became serious. Naturally, they want Daimler to become a benchmark in the automotive industry. Therefore, for Qin Tian's strategy, he naturally attached great importance to it.

"The so-called A-class sedan refers to the B-class car, on the basis of the lengthened car body, expand the space in the car. At the same time, improve the interior of the car, find ways to enhance the taste of the car, improve the shock absorption system, improve the ride comfort, and so on. Let the A-class sedan become the first choice for those who are rich. In this way, we will be able to make our A-Class a luxury car in everyone's mind. The C-class sedan can shorten the length of the body, and the top can also be made of canvas without steel plates. The seats do not need to be leather, they can be made of fabric. The performance of the engine does not need to be so high, and the maximum speed can be controlled at 40 kilometers to 50 kilometers per hour. All in all, it is to further reduce the cost under the premise of ensuring the reliability and safety of the car, so as to control the price, preferably under 2,000 marks. In this way, even ordinary salaried people can afford to buy a car if they save a little. Qin Tian said.

The concept of A-class and C-class cars, so Paul? Daimler and Wilhelm? The two Maybachs were dumbfounded. At the same time, this method also makes them feel like they are sudden. If Daimler AG can provide three high, medium and low cars to the market, so as to achieve the occupation of the entire automotive field, it will make Daimler AG become a giant in the automotive industry and a benchmark in the industry. In the future, Daimler's position in the industry will be unshakable.

"Your Royal Highness, this is really a genius idea! Our R&D department will immediately carry out R&D according to the requirements of His Royal Highness the Crown Prince, and strive to produce A-class and C-class cars in a short period of time. "William? Maybach said excitedly.