"Mr. Niu, thank you today......"

Niu Jun didn't pay attention to Li Lu at all, and walked straight in.

At this time, at the gate of the geological exploration family compound, Li Lu chased two steps and shouted twice, but Niu Jun's footsteps were getting faster and faster. Li Lu had to sigh and stop.

The doorman came over with a smile and said, "Xiao Li, you are really capable of making the object angry, Xiao Niu is the girl with the best temper in our compound, you can make her angry, don't go in and coax her quickly." ”

Li Lu smiled awkwardly and said, "Uncle Huang, I was wronged, alas, forget it, I still have something to do, let's talk about it another day." ”

"You kid." Uncle Huang shook his head and said.

After getting into the car, Li Lu rushed all the way to the Red Star Factory.

He has long been familiar with the guards on this side of the geological exploration compound, especially Uncle Huang, this old man is always on duty during the day and someone else at night. I heard that this old man has a high prestige in the compound, but no one knows what his background is, and he carries a hookah all day long. For the first time, Li Lu was almost knocked on the head by Uncle Huang's hookah, if he didn't run fast enough.

If you have to make an analogy, then the modification developed by the Red Star Factory based on the 212 jeep is very similar to the BJ40 in appearance. However, the overall appearance of the 212 modification should be more rounded, with a mediocre style, and not as eye-catching as the BJ40.

Inside the Red Star plant, the car was defined as a small urban utility vehicle – at a time when there was no clear concept of an SUV even in the world.

The precedent was opened.

Jiang Hao lifted his glasses and said, "The chassis of this car is based on the chassis of the 212, mainly to improve durability and comfort, and at the same time to elongate and widen. The length is 4335 mm, the width is 1810 mm, and the height is 1790 mm. Well, a full lap bigger than the 212 Jeep. Mitsubishi's 2.0-liter petrol engine is mated to a four-speed manual gearbox. ”

Speaking of this, he stopped and looked at Li Lu.

Li Lu nodded slightly, and the surrounding circle of technicians and the leaders of the Red Star Factory also smiled. In order to be in a hurry, in order to solve the problem of having or not, while improving on the basis of the 212 chassis, a complete set of imported engines and gearboxes were directly used.

There is no doubt that the independent research and development rate of this car is very watery.

This is not the core issue at the moment.

"You go on." Li Lu pointed at Jiang Hao.

Because something went wrong in the process, some experts in the field of automobile research and development on the list that Ma Jintao gave Li Lula arrived at the dry port, and the car had already finished testing and entered the mass production stage, so Jiang Hao, who was driven to the shelves at the beginning, became the chief designer of this car as a student of Ma Jintao.

This is somewhat ridiculous, you know, Jiang Hao is engaged in material research, and he only knows a little about car design. However, this guy seems to have a talent for this and has made great progress in a very short period of time. In fact, the design of the car is not complicated, it is the engine and transmission that are complicated. These two things are ready-made, then you only need to deal with the chassis, especially the suspension.

Because of this, Jiang Hao always didn't have much confidence when introducing this car. The main parts used in this car are basically imported.

"The car is positioned as a small ...... Urban utility vehicles, that is, mainly used in urban areas, take into account a certain off-road ability, and the selling point is space as well as a certain cargo carrying capacity. As you can see, there is a lot of space for all five seats, and the trunk has a capacity of 500 liters, and it has the advantage of height, with the second row of seats folded down, the trunk capacity exceeds 1,000 liters. We have experimented and in extreme cases, the car is capable of carrying half a ton of cargo. Jiang Hao said.

How to compare with the Red Star Land Patrol, Red Star Pajero and other medium and large off-road vehicles, the space of this car is simply shabby, but compared to the 212 jeep, the space of this car has been greatly improved!

Li Lu glanced at it and said, "I'll talk about it." This car is mainly aimed at enterprise users and a small number of high-income individuals. The market research we did shows that if you want to enter the home user, the price must be controlled at less than 10,000 yuan. This is obviously not possible. The 212 jeep is priced between thirty-two and thirty-nine thousand across the country. We are targeting users in this price range, mainly enterprise users. Of course, this includes a small number of individual users in a few economically better areas. ”

He paused and said, "Therefore, the comrades in charge of sales must have a clear understanding that this car, with three configurations, is priced from 32,000 to 39,000, and first snatches the customers who want to buy the 212 Jeep." Our advantage is that you don't need any words or connections to buy a car, you just need to have enough money! ”

When Jiang Hao heard these words, he had to remind Li Lu in a low voice, "Third brother, the cost of this car is close to 30,000 yuan......

That is to say, if the purchase configuration of the car is concentrated at the price of 32,000, the Red Star Factory is very likely to lose money. The cost of 30,000 yuan is very rare, you know, if it is another manufacturer, the import of those engines and gearboxes will be more than this price......

The pricing has not come out, because only Li Lu has the right to decide the selling price. Now, Li Lu announced the price on the spot.

Li Yaohua also had to remind Li Lu, he said, "Third, logistics costs, labor costs, etc., if you calculate it, every time we sell a car, we will lose some money......"

Li Lu nodded slowly and said, "I know, but this must be done, now there is no need to seize the market, but to open the market so that more people can afford to buy cars." Rest assured, tough times won't last long, and persevering is a great victory. ”

No one could change Li Lu's mind.

Only Zhang Weiwei knew another reason at the scene - SAIC's Santana was about to be put into production, and Li Lu wanted to cut off Santana's road by dumping at a low price before them. He knew that if Santana really sold 200,000 units as the third brother guessed, then he would encounter a difficult sales environment.

And this small SUV is just the first card of Li Lu.

Because he knows very well that the Chinese people have always had a soft spot for sedans, and in the eighties and nineties, except for specific applicable occasions, off-road vehicles, SUVs, and vans were difficult to develop greatly.

The Santana is designed to replace the Shanghai brand sedan, and the positioning is very precise - it is aimed at the official car market. This is also the largest market in this era. At present, apart from public institutions and enterprises and institutions, how many people can afford to buy a car?

Therefore, the small SUV based on the overhaul of the 212 Jeep is nothing more than a stepping stone to bring together a scattered customer cluster. For example, the user groups of the old Polonaiz, Lada, Lada Niva, and Dafa small bread will definitely fail miserably in the hands of the small SUV of the Red Star Factory under the premise of lack of price advantage.

This is the fundamental reason why Li Lu insists on setting the price in this range - he doesn't care about losing some money in the early stage, he can bear it completely.

Obviously, as the director of the Red Star Factory, Li Yaohua is closely following the domestic automobile environment, and he quickly figured out Li Lu's purpose, and said in a deep voice, "Third, the Santana to be produced by the SAIC factory is mainly for official vehicles, and our small urban multi-purpose vehicle is not right in terms of category." ”

Li Lu was very relieved, because the eldest brother could think of this layer.

"Big brother, I am preparing a car from an SKD car company in West Germany, 190 models, and control the price at about 200,000, which can fully suppress Santana." Li Lu said.

Li Yaohua asked, "Which company?" What does SKD mean? ”

"We'll find out then." Li Lu does not plan to announce it here.

Li Yaohua understood and said, "Okay, let's give this car a name, or do you want to hang a red star?" ”

"Well, hang the red star."

Li Lu groaned and said casually, "It's called Red Star BMW X1, it's already registered anyway." ”

"Okay, BMW X1."