Sept. 19, 2 p.m.

The first platform to review all the information of charity and public welfare anchors and live broadcast tendencies within this platform is Douyu.

After the review was completed, after rectification according to the notice measures jointly issued by radio and television and other units, Douyu officials submitted an application for reopening to the notification unit at that time.

Indicate that they have completed a complete review of the live broadcast content of the platform's charity and public welfare classification, and have completed complete rectification in accordance with the notice measures, and request that the charity and public welfare classification be reopened.

Betta fish ideas and practices are quite simple, and it is also a normal operation.

The idea is that since the shutdown yesterday afternoon, the traffic of the entire platform has dropped by more than 30 percent, and the declining traffic comes entirely from the original charity classification, accounting for more than 90 percent of the original traffic.

In other words, a considerable part of the live broadcast audience is only willing to watch charity and public welfare live broadcasts through the Douyu platform, and this considerable part of the audience accounts for more than 30% of the traffic on the whole platform.

In addition, these viewers are not attracted by the live content of other categories on the platform.

Therefore, they are now very jealous of these traffic, because the traffic represents a lot of RMB!

The practice is very normal, and all the anchors who have problems with the review of the materials that suddenly appeared and have the same signs were cleared, and the live broadcast room was sealed, and all the proceeds from the live broadcast were officially kept by Douyu.

It's a win-win situation that kills two birds with one stone, which can be said to be very wonderful!

Therefore, the senior management of Douyu is full of confidence in this application, after all, we have really done something!

However, at 2:02 p.m., Douyu received an application receipt from a number of units that jointly signed and guaranteed.

"Please re-rectify the ...... within 30 working days after receiving the receipt"

The translated meaning is: Roll the calf, the application is not approved!

At that time, the senior management of Betta Fish collectively subconsciously said, "Why?!"

Wait a minute! We didn't apply at two o'clock sharp, and it only took two minutes for the upper echelons to reply?!

Is the efficiency of radio and television and other units so high now?

The point is, why do you review it in two minutes?

You must be kidding me!

Douyu senior management said that we need to communicate, please give some hints from the upper-level bosses, what did we do wrong?

At this time, if so many people at the top of the betta fish still don't understand, then it would be a miracle that they can make the betta fish so big.

The meaning of the upper level is very simple and straightforward, whether you rectify it or not, anyway, it is impossible to reopen it for you now, then the rest of the things are very simple for these elites at the top level of Douyu-

Communicate, communicate, probe, and find solutions.

Although because of the questions in the application for answers, the heads of the senior executives of Betta were clouded, but they didn't expect that things would be so sudden after that!

............

............

Just when the CEO of Douyu has personally come forward to communicate and communicate with the upper echelons, when the CEO of Panda is still continuing to rectify and Wang Sicong's premonition is getting worse and worse, just when some small fish and shrimp that were established completely by relying on the spring breeze of charity and public welfare are still thinking about the next step.

2:30 p.m. sharp.

No matter what unit in China has already reached the time of work, the Central Propaganda and other units have jointly issued measures to deal with it.

It was like a thunderbolt from the blue, splitting many people's luck and all the preparations of some people.

"After many consultation meetings of our unit, it was decided that the live broadcast platform involved in live broadcast fraud and donation will be punished as follows, and will be given to Douyu TV and Panda Live、...... and other platforms to suspend broadcasting for one year, and give public knowledge live broadcast, our charity live broadcast and other platforms to permanently shut down.

It will be implemented immediately upon receipt of notice. ”

A simple two sentences, released at the same time through multiple platforms, are just instantaneous, and everyone in China knows it.

Xinhuanet, People's Daily, NetEase News, Sohu News, Toutiao, UC, Baidu, official public account, official Weibo and other platforms reprinted propaganda at the same time.

The CEO of Douyu, who was about to contact the upper echelons through his connections, was stunned when he heard the news.

The Panda CEO looked confused, and the self-examination, self-correction and self-examination are not over, why is it sealed!

Other small fish and shrimp are even more dazed?

What?

My platform has been blocked, so we, aha, don't we have to share the revenue with the anchor......

Facts have proved that the location is different, this idea is completely different, in the public knowledge of such a live broadcast platform, this is a win-win, no, three-win operation wow!

I made money again, and I didn't have to share it, and I didn't need to explain that the platform was shut down, this is a win-win situation!

As for Douyu, Panda and other live broadcast platforms that are very influential in Huaxia, the ideas are completely different, especially we are pills!

Suddenly, more 'why' attacks went straight to the top.

Because, this shutdown and ban did not let the platform operate itself at all, and the upper layer directly blocked and blocked the IP and services related to the live broadcast platform through network management, and users could not access it in any way.

It's 404 in the true sense of the word.

The time point for full 404 is 2:31:03 p.m.

In one minute and three seconds, all the operations were completed, which made some relevant personnel very eager to complain about the efficiency of the upper level in handling things.

In an instant, the news spread from the network to the world.

"I really can't access it, prompt 404, whether it's a mobile client or a computer web version, all channels have been blocked!"

"I can only pick 666 to express my shock!"

"It's the first time I've seen the efficiency of the relevant departments, but I didn't expect it to be closely related to me!" - by a platform anchor.

"Ditto, I'm thinking about losses!"

"I don't know if you have noticed that our live broadcast platform Duoyu, the first traffic in China, has not been affected in any way!"

"Hehe, neither YY!"

"I don't have a live broadcast platform either!"

"So, the only influential and banned live broadcast platforms are Betta and Panda?"

"Congratulations upstairs, you've discovered the truth!"

Accounts differ and opinions vary.

Since listening to Rebus's advice, Mr. Li of the Huanju era has made great efforts to sort out the bad resources within the YY platform and reverse the image of YY, such as cleaning up the live broadcast content such as 'shouting microphone', which some people call the quintessence of the country, and in this incident, YY is the same as the multi-entertainment public welfare + category, and it is alone.

The review criteria for the classification of charity and public welfare opened up by YY are not much different from those of the multi-entertainment public welfare + category.

Therefore, when the relevant measures were issued and immediately implemented, Mr. Li of the Huanju era suddenly secretly said that he was lucky.

At the beginning, it was because of Rebst's phone persuasion, he thought about it and made up his mind not to fight with the An Da official and the entertainment platform, but he didn't expect the retribution to come.

............

............

At three o'clock in the afternoon, another notice that was not known to the public reached the closed platforms at the same time.

"After receiving the notice, the illegal income account involved in this incident has been frozen, and after a comprehensive review, the illegal income will be confiscated in accordance with the provisions of the Law, and the illegal income will be returned to the platform user in accordance with the relevant regulations. ”

Again, very simple and straightforward instructions.

When the boss of the public is in front of him, it is dark, special, it's all over!

At that time, the CEO of Douyu and the CEO of Panda blurted out, "Why!"

======

Set the bowls.

I saw someone in the book review section asking for the group number. It's 252758277. I don't know if it will be harmonized. Give it a try.

It's going to be the New Year, and it's getting harder and harder to keep updating.