In 1977, the spring breeze of reform and opening up blew the land of China. After China proposed "building socialism with Chinese characteristics," Liang Feihan keenly felt that the opportunity for entrepreneurship was quietly coming. This young intellectual, who was born in a big city, can be said to have just left school and set foot in society, and the road has been bumpy. The unforgettable twists and turns not only gave him a deep understanding of the plight of Chinese farmers, but also gave him the opportunity to study and master the techniques of raising chickens. All this seems to be silently paving the way for the rise of a future "group chicken commander who strategizes among millions of chickens and wins thousands of miles away in the market......

At the beginning of the reform and opening up, a letter of life and death signed by 18 peasant households in Xiaogang Village, AH shook China, and the flood tide of the household contract system broke away the lifeless "big gang coaxing" system with overwhelming momentum. Liantang Village divided the cultivated land and all the means of production of the production team through the meeting of drawing lots, and the five households had one cow, and even the broom, shovel, pickaxe, plough stick, and rope were split into households, and the eight pig troughs were not enough, so they were simply sawed into three pieces and let the farmers take them home. Three days later, the production team was completely disintegrated. In the evening, Wang Cowboy, the leader of the production team, said to the villagers that there is no need to ring the bell to call everyone to work in the field in the future, and I will take the iron plow piece hanging at the entrance of the team department home as a souvenir.

That night, there were bursts of laughter and laughter in many leaky mud brick houses in the village, but Wang Cowboy, the laid-off production team leader, squatted in his house, looking at the rusty broken plow blade and crying. What he feels sorry for is not the captain's position, but the production team that has just improved. He has been the captain for a few years, and he has worked hard to lead the members to work to more than 1 yuan, which is an advanced model in the local area. He was in pain and couldn't figure it out. Obviously, this kind of ideological situation is a bit outdated and cannot keep up with the situation, but after graduating from high school, he also thought about a more important question: The radio said that China will carry out four modernizations, and now that the cultivated land is divided into "tofu blocks" and distributed to peasant households to work alone, how will modern large-scale agriculture be carried out in the future?

Soon, Wang Cowboy saw that the division of fields into households had greatly stimulated the enthusiasm of the vast number of peasants, grain production had increased greatly year after year, and the Chinese could finally have enough to eat. However, seeing that the modernization of the cities is advancing by leaps and bounds like crazy growth of buildings and rushing traffic, and the development of the countryside is obviously much slower, experts say that it is called "wandering". So, where is the way out for rural modernization? What will the future of agriculture look like? He still couldn't figure it out. But he knows a big truth: The small-scale peasant economy, which is operated by a single family, will certainly not be able to modernize.

Where is China's agriculture headed? This is a huge question mark left over from history, and the 1.3 billion Chinese must answer this question if they want to fundamentally ensure their own food security.

Where is the answer? The people are the main force that makes history, and the answer lies in the infinite creativity of the people.

Since the division of land into households, especially since the peasants were exempted from paying agricultural taxes, the vast countryside seems to be silent, and hundreds of millions of peasants are busy with their own small lives and go their own way to get rich.

In the days when everyone was busy and went their own way to get rich, Liang Feihan was eager to change the face of poverty and backwardness in front of him. How can we get out of poverty? Liantang Village has no industrial base and no mineral resources, and the citrus oranges planted by Wang Cowboy when he was the production captain were infected with "Huanglongbing" and destroyed a lot...... How do you make a fortune? Liang Feihan pondered for a long time......

Liang Feihan, who is rare in Liantang Village with a height of 1.78 meters and a weight of 60 kilograms, stands out from the crowd. The perseverance and simplicity, perseverance and firmness on his face are engraved with the history of his journey from the city to the countryside.

It may be that he has experienced the hardships of facing the loess with his back to the sky in the countryside, or he may have experienced the pain of being hungry and starving for poverty obsessed with raising chickens, and he has engraved a strong belief in conquering poverty in Liang Feihan's bones.

When the joy of dividing the land into households was still rippling in the hearts of the villagers, Liang Feihan set his sights far ahead: after the implementation of the household contract responsibility system, each family would work alone and earn their own money...... How can we take the road of common prosperity? After careful consideration, Liang Feihan decided to contract a deserted fruit farm in the village and set up a chicken farm as his entry point for the common prosperity of the local people.

Since ancient times, the people of Liantang Village have always had the habit of raising chickens, and the "three yellow chickens" with fresh and beautiful taste have long been famous in the whole western Guangdong region. People love to raise chickens, and there is a beautiful legend about chickens among the people.

Legend has it that a long time ago, there was a cave at the junction of the west of XX county and Yangchun, there was a stone rooster in the hole, it crowed loudly at dawn every day, the cry was loud and loud through the clouds, people called this cave Lingxiao rock. And in the east of XX county and Yunfu junction there is also a rock cave called Panlong Cave, the legend is the residence of the Dragon Mother, there are fairy chickens raised by the Dragon Mother in the cave, one of them later became a stone chicken, standing at the entrance of the cave to welcome the tourists who come to sightseeing every day......

Although the things in the mythical world are very innocent and magical, and even become more beautiful and mysterious after being processed by later generations, there is a profound basis for life in its production. The beautiful legend about chickens is a tortuous reflection of the long-standing habits and traditions of the ancestors in this area.

He first made a plan: digging the abandoned land in the field into a fish pond, planning to build a chicken coop on the water surface of the fish pond, using chicken manure to raise fish, and planting fruit trees by the pond to form a three-dimensional breeding system of chickens, fish and fruits.

Liang Feihan calculated carefully, according to the implementation of this plan, it will cost more than 8,000 yuan at the minimum. But all he could get was $1,000 in cash.

Borrowing money from banks, but it is at a time when the bank is shrinking and controlling credit. Fortunately, he encountered a good situation and the policy was relaxed, so he had a way to live, and he decided to operate in a joint venture and mobilize the villagers to invest in shares.

In the spring of 1978, Liang Feihan coined an unfamiliar and most dynamic term for Chinese peasants——— joint-stock system. He united seven households and eight people (Liang Feihan, Liang Shirong, Wang Cowboy, Ni Jinchang, Feng Zhan, Liang Erchu, Wang Baiyan, Su Jinwang), Liang Feihan and Liang Shirong are father and son, which is regarded as one household and two shares, known as "seven households and eight shares", 1,000 yuan per share, a total of 8,000 yuan was raised, and Liantang Chicken Farm was founded.

In the early days of the establishment, the funds were insufficient, the buildings and equipment were poor, and the business at that time pursued the effect of "planting trees in the morning and the board in the evening". That is, in terms of consciousness, it is required to achieve quick results and large benefits. The industry engaged in by Liang Feihan has a large investment, a late return, and a large risk. Under the circumstances, few people would have dared to take such a risk. Among the 7 members of the households he united, 4 of them wavered, saying that they could not see the prospects and voluntarily withdrew, and withdrew the shares, which was undoubtedly a heavy blow to Liang Feihan.

As the saying goes, "Blessings are incomparable, but disasters are not singular". Not long after the shareholders withdrew their shares, a sudden illness occurred in the chicken farm——— kidney disease, which made him unable to prevent it. Although Liang Feihan has accumulated rich experience and technology in raising chickens, he is helpless in the face of this new topic. The ordeal once again ruthlessly befell Liang Feihan, a tough guy.

A person who fantasizes that the journey is smooth sailing, the end point of his ship can only be downstream, and only those who dare to sail and hit the waves can reach the goal upstream. Liang Feihan is a person who dares to fight. He did not retreat, and continued with the other two households. Because he chose to run a chicken farm, he made up his mind. "There can be a few beats in life! In the past, the god of fate had mocked me, and now, with the policy in place, I want to cherish every inch of my time and make up for everything I lost. These are his heartfelt words.

At that time, although Liang Feihan had already made many psychological preparations in his heart such as entrepreneurial failure, he still could not bear the loneliness and pain caused by failure. Because before he could prepare, the setback came head-on, like a tropical storm, and dealt him a heavy blow.

In 1979, every household was full of lights and beaming, immersed in the joy and happiness of the Spring Festival, but for Liang Feihan, this Spring Festival did not have much to do with him. He did not go back to Guangzhou to spend the Spring Festival with his family.

Liang Feihan and Wang Cowboy are locked in the humble chicken farm to reflect and summarize, outside is the firecrackers and fireworks brilliant, is the joy and smiling face of thousands of lights, but they are very serious in the study and discussion, after a long time of discussion and decision-making, for the chicken farm to develop 33 chicken rules: the development of hens, take the road of self-breeding, self-breeding and self-marketing; Chickens must be closed and disinfected, and strict operating procedures must be followed.

In this process, Liang Xiaoying used his own business judgment and unpredictable market economy analysis to provide and draw a lot of unique insights and practical practices for Liang Feihan.

Liang Xiaoying's unique insights and operability practices, through Liang Feihan's implementation in the chicken farm, the chicken farm has slowly improved, and the breeder business has begun to see the light of day. Since then, we have ushered in new hopes and longings in the new year.

This experience made Liang Feihan feel relieved that Wang Cowboy and his wife were indispensable helpers in their careers; It also made Liang Feihan believe that his former good partner will have immeasurable achievements in entrepreneurship in the future. This judgment was affirmed and validated in the following years. After three years of struggle, the scale of Liantang chicken farm has been expanding, and the economic benefits have been continuously improved, and the original facilities and sites can no longer meet the needs of production. It was the person he loved in the past who was one step ahead of the others and was keenly aware of the need for further development and development of the farm, suggesting that he must achieve a new change in the business model.

At that time, every household in Paradise Town had a tradition of raising chickens, and because Liantang Chicken Farm was the first large-scale chicken farm to be established in the local area, it was quite famous in this town, and the villagers came to buy chicken seedlings. Later, the villagers gradually felt that the time and cost paid to buy feed and sell chickens in the county seat were high, and it was better to entrust the Liantang Chicken Farm to purchase feed and sell chickens on their behalf.

Opportunity often favors people who are good thinkers. Liang Xiaoying saw this need of the villagers, where there is a need, there are business opportunities, and a new turning point for the chicken farm may be coming. With a unique vision, Liang Xiaoying put forward a proposal to Liang Feihan to adopt the methods of "combining farm households" and "purchasing and selling" to cooperate with surrounding farmers. This suggestion directly gave birth to the birth of a vibrant system - the prototype of the "company + farmer" model began to test the water in Liantang Chicken Farm, and later this model was called the "Liang's model" in the industry (it was also later called the Chinese dream that farmers can be employed at their doorstep, leading more farmers to get rid of poverty and become rich, and realize the people's happiness).

The "company + farmer" model not only realizes the organization of scattered farmers, turns a large number of inefficient and small-scale farmers from a state of stragglers into a joint force, enables farmers to truly participate in industrialized competition, but also significantly improves the operating efficiency of Liantang Chicken Farm.

In 1980, the scale was expanded, and the chicken farm became a chicken company, with a total output value of 360,000 yuan, which rose to 600,000 yuan in 1981 and soared again to 2.35 million yuan in 1982; The profit of raising chickens also rose from 50,000 yuan in 1980 to 370,000 yuan in 1982. The implementation of the reform made the shareholders become "10,000 yuan households", which was like a "myth" at the time.

Liang Xiaoying's golden idea gave birth to a model that made the whole enterprise full of vitality, which officially brought Liantang Chicken Farm to the "fast lane" of unconventional and leapfrog development. Shining with the speculative spirit and business wisdom of a new generation of rural young women who have both beauty and wisdom and emerged in the tide of reform and opening up.

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