When the officials saw that Zhao Ziliang wanted to provide free accommodation to the candidates who participated in the martial arts examination, why was it so good to these candidates? Someone couldn't help but ask: "General, why do we want to provide free food and lodging to those rough men?" How expensive is that? Even if you charge an entrance fee, you don't necessarily fill the hole! ”

Zhao Ziliang was immediately unhappy when he heard this, and slapped the table angrily: "Rough man, what's wrong with the rough man?" Lao Tzu is also a rough man, isn't Lao Tzu the same as a general? Don't look down on people, do you think you'll be great after a few years of reading? There's a fart, aren't you working under Lao Tzu? Lao Tzu asked you to go east, you try to go west? ”

The scolded official was scolded by Zhao Ziliang and his head shrank back, like a turtle being frightened and retracting its head into its shell.

Zhao Ziliang snorted coldly, and shouted again: "Where is the right outsider?" ”

Another official stood up and saluted, "Your Majesty is here, what does the general command?" ”

Zhao Ziliang pointed at him and said: "You immediately go and send invitations to the shopkeepers and proprietors of all the big and small businesses in Chang'an City, and say that General Ben invited them to dinner, the time is this evening, the location is in Zuixian Building, and the second floor of Zuixian Building will be chartered for General Ben."

"No!"

Zhao Ziliang said: "In the past few days, there have been candidates who have participated in the martial arts examination to Chang'an City, at the beginning of September, tables and chairs were placed at the gate of the military department, and a reception office was set up. After the candidates who took the martial arts examination stayed in the house, the right palm sent people to the place where they were staying to maintain order. It is strictly forbidden for them to fight and cause trouble, and if such a thing happens, the general will ask for the right hand. In addition, the relevant officials should keep a record of the use of all funds, saying that if they dare to fill their own pockets. You have to try whether the general's knife is fast or not! Did you hear it all? ”

All the officials stood up and said in unison, "No! ”

At dusk, Zhao Ziliang stretched his waist and stood up from his chair, and the deputy chief of the guard, Brehan, walked in and reported: "General, the right member Wailang sent someone to report that hundreds of wealthy merchants and wealthy families in the city have arrived at the Zuixian Tower, and ask when the general will pass?" ”

"Let's go now, you go and get ready!" Hearing this, Zhao Ziliang began to clean up the official documents on the table and ordered.

"Subordinates go and prepare immediately!"

When he came to the Drunken Immortal Building, it was already the time to hold the lamp, Zhao Ziliang jumped off Wuli, and the shopkeeper of the Drunken Immortal Building with the smiling face of Maitreya Buddha greeted him: "Oops." General Zhao is really a rare guest, please inside, please inside, Lord Cui is already waiting, all the wealthy merchants in the city are here, just waiting for you to come to the banquet! ”

Zhao Ziliang nodded, handed over Wuli to Hu Cong, and walked into the Drunken Immortal Building with Brehan and the Black Giant Nur.

Haven't made it to the second floor yet. On the stairs, the wealthy businessmen upstairs all stepped forward to greet with smiling faces: "General Zhao is here!" Good general"

"Good. Hello everyone! Zhao Ziliang nodded his head one by one, walked to a table and pressed his hand, and all the wealthy businessmen sat down one after another.

Zhao Ziliang greeted the shopkeeper: "Let's open the table!" ”

The shopkeeper smiled and agreed: "Start the banquet immediately!" ”

The shopkeepers brought up plates of dishes with delicious food, and after a while, dozens of tables were full of wine and food.

Zhao Ziliang poured a glass of wine. He smiled at everyone: "Everyone who came today is a guest, and they all came to give me someone Zhao's face, Zhao is grateful, do it first as a respect, you are free!" ”

Drink it all!

"Good. Okay, General Zhao is bold, I admire it! Seeing this, hundreds of wealthy businessmen raised their wine glasses and dried the wine, and some people even slapped their sycophants.

Zhao Ziliang laughed, poured another glass of wine, and said with a smile: "You are all good drinkers, come on, let's have three glasses in a row!" Drink drink drink".

After three rounds of drinking, Zhao Ziliang saw that no one among these people asked him what he was going to do when he invited them, and he couldn't help but scold these people in his heart that they were all old foxes, so he said: "I invited you here today, I have a business I want to talk to you about!" ”

These words attracted everyone's attention, and a wealthy merchant stood up and saluted and asked, "Dare to ask the general, I don't know what kind of business needs to call so many of us over to talk?" ”

Zhao Ziliang picked up the chopsticks and greeted: "This matter is not in a hurry, come on, let's talk while eating!" ”

While eating, Zhao Ziliang said: "The imperial court is about to hold a martial arts examination, His Majesty the Emperor has appointed Zhao as the deputy chief examiner of the martial arts examination, the chief examiner Niu Shangshu is sick and bedridden at home, and cannot be a director, so the matter of this martial arts examination will all fall on Zhao, and the location is in the forbidden army school, which is the will of His Majesty the Emperor, and it will be held for seven consecutive days." It has been decided that the martial arts meeting will be held lively, and the people of Chang'an will see that there are still many heroes and heroes in my Datang, so the people, officials at all levels, nobles, royal relatives, foreign businessmen, and envoys are allowed to watch, but if you want to enter the campus to watch, you must buy tickets, the price of tickets has the most common position consistent money, and the other positions have five, ten, twenty, fifty and one hundred, and the closer you are, the higher the fee. However, this has nothing to do with the fact that the general invited you to come over today, basically all of you here have shops in the city, and most of them have commercial houses, some are large-scale, some are small-scale, and the general has decided to display some widely advertised positions in the Daxiao field during the martial arts examination, so that the merchants who are interested in publicizing their goods and commodities can pull up banners, so that the people of Chang'an, officials at all levels, nobles and relatives of the emperor, as well as foreign merchants and envoys can see it, which is of great benefit to the merchants who advertise widely. Not to mention anything else, the merchant's reputation can be increased within a few days, and the transaction volume of goods and commodities will increase significantly. You are all veterans of the shopping mall, and you must know very well how good the effect of advertising in the Dajiaochang is, maybe His Majesty the Emperor may take a fancy to your goods and commodities after seeing it, and when the time comes, your goods and commodities will become necessities purchased in the palace, or some of you will directly become imperial merchants, what a glorious thing? How much profit is there? You don't need to say it from General Ben, you can do the math yourself! ＂

Zhao Ziliang's words made the minds of all the wealthy businessmen lively, if it can really be widely publicized in the university field during the martial arts, it is really possible to be looked at by the palace and the emperor's relatives, even if it doesn't work, other officials, nobles and ordinary people see it, and it will also have a great effect on sales.

Someone immediately couldn't sit still, and a pot-bellied wealthy businessman stood up and saluted Zhao Ziliang and said, "General, I don't know how this widely advertised position is sold?" How to distinguish the location from the bad? ”

Zhao Ziliang slapped the table after listening, put down his chopsticks and praised: "Okay, this wealthy businessman asked the idea, the entire university is divided into a total of 80 booths with wide publicity, let's call this wide advertisement ' There are a total of 80 advertising positions, divided into four classes, the first class advertising space starts at least 5,000 yuan, and the number is ten, which is directly opposite the place where His Majesty the Emperor and many nobles in the palace are seated, and you can see it when you open your eyes; the second class advertising position, the number is twenty, directly opposite the position where the emperor's relatives are seated, and the price starts at least 4,000 yuan; the number of third-class advertising spaces is twenty, and the number of third-class advertising spaces is at least 3,000 yuan, and the position where officials, nobles and foreign envoys at all levels are seated is directly opposite; Thirty fourth-class advertising spaces, at least 2,000 a position, directly opposite the position where ordinary people are sitting, you can buy advertising space according to the level of the consumer object of your own goods, there are only 80 booths, the highest price gets, until sold out! ”

Someone asked: "General, is the price of your advertising space too high?" One position costs 5,000 yuan, we can't afford it! ”

Zhao Ziliang said with a smile: "The first-class advertising position is directly opposite His Majesty the Emperor and the nobles in the palace, if it is favored by His Majesty the Emperor and the nobles in the palace, how can the profits you get be comparable to 5,000 yuan?" General Ben doesn't say anything else, a high-quality expensive collection will cost hundreds, or even thousands, and five thousand is what is in the eyes of all the wealthy businessmen? What is money? Even if you have money, you can't buy the favor of dignitaries, royal relatives, His Majesty the Emperor, and the nobles in the palace! ”

These wealthy businessmen have been rolling in the shopping mall for many years, and they know the importance of power, without the escort of power, it is a dream to make their business bigger and stronger, and it is not bad if they are not swallowed up by others.

After Zhao Ziliang finished speaking, he observed everyone's expressions, and saw that everyone was excited, eager to try, and immediately said: "Okay, now for the tenth position of the first-class advertising space, this position is a little more sideline, but it is also good, the starting price of 5,000 yuan, which rich businessman has taken a fancy to it, and now he can bid!" ”

Everyone understands that the further back the first-class advertising space, the higher the price must be, especially when the first first-class advertising space, this position must be close to the middle and the most conspicuous position! And the position on both sides is slightly worse, and the price will definitely be lower.

Sure enough, under the command of Zhao Ziliang, several soldiers carried a few large canvases and hung them on the wall on the second floor, and all the positions of the first-class advertising space were indicated, and the tenth position was on the far right of the first-class advertising space. If there is strength and want to win the first position, you must wait until the last, and the strength is relatively poor, you must sell it early, because the later you go, the stronger the strength of the merchants participating in the competition. If you don't think it through, you may not be able to buy a first-class advertising space, and if you participate in the competition for a second-class advertising space, this effect is much worse.

Immediately, someone stood up and raised his hand and said: "General Zhao, the villain is Cheng Wanchun, the owner of the Cheng family jewelry store in Dongshi, and the villain is out of 5,000 yuan!" ”

(To be continued.) )