Chapter 65: Influence

After receiving the hospitality of the Sixth University, it was already ten o'clock in the evening when I returned to the hotel, but Audrey and Mrs. Hemstra had just returned, and there were still two guests in the room.

Seeing Zhou Nan come back, Sartre immediately stood up with some embarrassment, bowed slightly and said, "Mr. Zhou, is today's speech going well?" ”

"Welcome, Sartre. It went very well, and General de Gaulle was there to listen to my speech, which you should be able to see in the newspapers tomorrow. Zhou Nan shook his hand and said, "Mr. Camus didn't come with you today?" ”

Beauvoir hugged Zhou Nan, made an intimate salute and said: "Jonas, I came to you today, and the conversation the day before yesterday has always made me feel unsatisfied. I feel that you have explained the psychology of female worship in France very thoroughly, but the inner female worship cannot hide the discrimination that women are subjected to in life. ”

"This is because of women's disadvantage in life and the ......current level of education," Zhou Nan took off his coat and said with a smile: "Please allow me to leave for a while, I need to wash my face first." ”

"Let's go......" She sat back on the sofa as casually as she did in her own home, and continued to look through Zhou Nan's manuscript.

Audrey took Zhou Nan's blazer and hung it on the coat rack. Then he took Zhou Nan's hand and walked to the bathroom, his face still full of excitement that he couldn't hide.

Zhou Nan smiled and asked, "Is today's advertising shooting over?" ”

"Yes. Although it hasn't been edited yet, I'm sure my ad will leave everyone stunned. ”

When she came to the bathroom, Audrey couldn't suppress her excitement anymore and gave a kiss. Only then did he help Zhou Nan release the water, and diligently brought the towel.

"Jonas, Mr. Coty was also on site today and saw the footage of the commercial that we filmed, and he was not only going to show this ad in Europe, but also to the United States. He said I'm going to be a big star. ”

Zhou Nan washed his face, took the towel and wiped his face with a smile: "Of course, with my script, of course you will become a big star." ”

Most of the advertisements in this era are print ads.

The first TV commercial was a Bulova watch commercial in the United States five years ago, and although it was a TV commercial, it was very sketchy, a map of the United States with a Bulova watch on it, and then a narration.

This ad is only ten seconds long, it is still a static advertisement, there are no models, there is no plot, it is like putting a photo on TV.

Moreover, television advertising costs far less than newspapers, at nine dollars, and thousands of dollars for a front-page ad in Time magazines during the same period.

Because in this era, the number of televisions is very small, and this is only one of the reasons. The main reason is that most people think that TV advertising is not preservative, so the cost of TV advertising is much lower than that of newspapers.

This concept will not be changed in a while, and in Zhou Nan's impression, it has been 20 years before the cost of TV advertising has truly surpassed that of newspapers and periodicals.

In the past five years, there have been many follow-up TV commercials, but most of them are a person holding the product, introducing the performance or advantages of the product, without any artistry.

Coty originally asked Audrey to be a spokesperson, and she just wanted to take a few photos, but Zhou Nan vetoed the plan and came up with a movie version of the script instead.

This script is a Chanel commercial that Zhou Nan saw in later generations, and it is also the most expensive advertisement for Nicole Kidman's $4 million appearance fee.

The whole ad is about three minutes, which tells the story of a big star and a small sling, which is a classic in the history of advertising.

Coty Perfumes is currently the world's largest perfume company, in fact, and has been for generations to come. Whether it's Chanel, Dior, Gucci, in the perfume industry, they can't compare to Coty.

But let them invest a lot of money to shoot an advertisement, and they can't make up their minds.

It's still the big boss Coty who spoke, no matter how much money it costs, to shoot this advertisement.

He was originally a marketing master, and he was more familiar with the situation in the industry than Zhou Nan. Even if this advertisement is filmed like shit, but if you shoot an advertisement in the style of a movie, it will cause a sensation all over the world.

Originally, he used Audrey as a spokesperson just to cooperate with Zhou Nan, but at this time, he had discovered Audrey's potential and directly signed a four-year endorsement contract with Audrey, and the endorsement fee reached $10,000 per year.

This is another sky-high price in this era. Even those big stars who have become famous have never shot commercials, and the highest salary for making a movie in this era is only tens of thousands of dollars.

Not to mention that it is 46 years now, even six years later, Audrey's salary for filming "Roman Holiday" is only 12,000 US dollars.

Of course, in an era before color televisions were popular, and in an era when there were no special effects, it was impossible to shoot that effect, but as long as the story could be told and the role of Coty perfume was highlighted, the ad was a success.

Zhou Nan also went to the set the day before yesterday, and in this era, labor is cheap, and Coty asked people to find hundreds of viewers at once to act as Audrey's admirers, and the scene was very grand.

A famous French filmmaker, who became the director of this advertisement, looks a lot like that.

But Zhou Nan didn't know anything about movies, and when he saw the mess on the scene, he didn't see any doorway at all, so he came back again.

After Zhou Nan finished wiping his face, Audrey smiled and kissed him on the face, and said, "When we go home, can we buy a TV too?" I have money now, and I'm going to pay for it myself. ”

Zhou Nan kissed back and smiled: "Home belongs to the two of us, of course you also have the right to decide, you don't have to ask my opinion on everything." ”

She hugged Zhou Nan's waist, smiled sweetly, and said coquettishly: "I like you to control everything about me......"

Carrying Audrey to the living room, Mrs. Helmstra couldn't help laughing as she watched the two men sticking together.

During the war, she had no choice but to allow Zhou Nan to leave the Netherlands with Audrey, and it turned out that the result of taking Audrey was correct.

From September '44 to May '45, the whole of Arnhem was mired in war. Operation Market Garden, implemented by the Allies, failed, and the Germans, in retaliation, carried out brutal repression and food control throughout the Netherlands.

Tens of thousands of civilians died in the war, and those who remained in Arnhem were almost all starved, and many died as a result.

But after the end of the war, Mrs. Hemstra did not regret it. Because Zhou Nan is an Oriental, the status of the Orientals is not high, and her family will be ridiculed by other nobles for marrying her daughter to an Oriental.

But no one could have imagined that in a short period of time, Zhou Nan would become a big celebrity in Europe. His books, his music, have caused a huge sensation in Europe.

Although he was an Oriental, at this time, he was more admired than most of the old European aristocrats, which made Mrs. Hemstra have a feeling of picking up a treasure, and she never regretted it at all.

Audrey took less than a week, just took an advertisement, a few photos, and attended the new product launch in the future, and then she could get a reward of $10,000, which she never dared to imagine before.

Although she still has two sons, at this time, she already has the idea of whether to live with her daughter in the future.

Sartre and the three of them, Zhou Nan actually has the best relationship with Camus, mainly because Camus has a sense of admiration for Zhou Nan because of Zhou Nan's summary of absurdism.

And Sartre just admired Zhou Nan very much, and the two of them took different paths.

Although Beauvoir's status in France is far inferior to Sartre, she will become an idol of women all over the world in the future. Especially in the United States, because of the rise of feminism, her status is high, and Sartre, a master of existentialism, is completely incomparable with her.

Through his interactions with them, Zhou Nan can also feel the concentration and profundity of all the masters of this era, and as long as any concept or doctrine is raised, they can devote themselves to research.

Zhou Nan proposed the concept of the Louvre's Three Treasures, which was immediately affirmed by the French press. Because whether it is the Mona Lisa, the Venus with the broken arm, or the headless Statue of Victory, they are the most outstanding works of art in the Louvre.

Even Jean Joseph, the current director of the Louvre, affirmed Zhou Nan's aesthetic views. It's not that the Louvre doesn't have works that are more valuable than these three works of art, but from an artistic point of view, these three pieces can indeed be called the three treasures of the Louvre.

From the Louvre Treasures, Zhou Nan mentions the femininist character of the French, which also caused a series of discussions. Beauvoir was the most enthusiastic about this, and for this reason, Zhou Nan was specially invited to participate in the seminar she held, and met a large number of French literary and artistic thinkers.

Beauvoir has been delving into this topic in recent times, trying to find out the root causes and solutions of women's inequality.

Hearing that Zhou Nan was leaving Paris for Lyon, she came to visit again despite the fact that it was already night.

In fact, Zhou Nan also likes this kind of academic discussion, because he only knows many of the concepts in his memory, not proficient. Through these discussions, he was able to integrate all this knowledge.

What he didn't know was that his lectures at French universities and the articles he published daily in newspapers and magazines had caused a large number of French academic researchers to conduct research, and from an academic point of view, no one doubted Zhou Nan's level anymore.

Originally, there were people who wanted to use Zhou Nan's identity to prevent him from entering the academic hall, but Zhou Nan's merciless accusation against "Le Monde" has scared those media.

No matter how much money someone spends, they don't dare to make up some lies to slander Zhou Nan.

Because Zhou Nan is not a person now, there is not only a party behind him, but more and more academics have become his allies.

(Thank you, the happiest thing is that you are fatter than me and become the first protector of this book, and there must be ten more on the day of the shelf, and I will return to everyone.) )