183 [Elite Favor]
The Mack-Raul Book Company is indeed a small publishing house, and its distribution capacity is seriously insufficient. Pen? Interesting? Pavilion wWw. biquge。 info
The first printing of "The Rise of Great Powers" was only 5,000 copies, and it was only available in major cities in the eastern United States, with an average circulation of less than 1,000 copies per city.
As we mentioned earlier, the '20s were a boom time for the American publishing industry, with best-selling titles selling hundreds of thousands. The first printing of 5,000 copies of "The Rise of Great Powers" is very pitiful. However, this situation belongs to the mainstream of the publishing industry, and newcomers and second- and third-rate authors, publishers dare not print too much.
The first printing of a newcomer's new work like "Gone with the Wind" is 100,000, the highest daily sales exceed 50,000, 1 million copies are sold in half a year, and 2 million copies are sold in a year.
The secretary of the golden cat girl hurriedly knocked on the office door, and her joy was overflowing: "Boss, dealers in several cities have sent telegrams to inform them that they are out of stock, and "The Rise of Great Powers" needs to be reprinted. ”
"Give me the list." Mike Howard said.
There's no way, a small publishing house like this has to be done by the boss himself.
Mike carefully studied the list and found that the out-of-stock cities were all educationally developed, such as the surrounding Ivy League universities and famous high schools, and it seemed that "Rise of a Great Power" was very popular with intellectuals.
Especially in a big city like New York, where there are many educational institutions and high-level intellectuals, the 1,500 copies are about to be sold out in less than a week.
Mike Howard thought about it, and finally gritted his teeth and said, "Print 20,000 more copies!" ”
"Twenty thousand?" The female secretary was surprised, "It's too much, what if it can't be sold?" ”
Mike laughed, "Judging from the current situation, it will definitely be sold out." Also, if you help contact booksellers in the western region and send the sales of "The Rise of Great Powers" in the east, they should be interested. ”
In this way, the 20,000 copies of "The Rise of Great Powers" were quickly restocked, and most of the buyers were high-level intellectuals, school students, and history buffs.
As for ordinary Americans, hehe, they don't even know where Asia is, how can they be interested in such academic works - although "The Rise of Great Powers" has been written in popular terms.
"The Rise of Great Powers" caused a sensation precisely because it took the elite route. Many members of the U.S. federal and state governments, as well as politicians and academics, have bought and read the book.
The top is good, and the bottom is effective.
Seeing that the officials love to read "The Rise of a Great Power", the staff of government departments also follow it, and it almost forms a trend.
Sales in the eastern part of the United States were good, and booksellers in the western region were quick to follow. However, at this time, the western region still wanted to be backward, and the literacy rate of the people was not as high as that of the east, and the sales volume was barely half of that of the eastern region.
When February of the new year came, "The Rise of a Great Power" was reprinted with 10,000 copies, and the first 25,000 copies were almost sold out.
It's a pity that there is no "best-selling book list" in this era, otherwise "The Rise of a Great Power" would definitely be ranked in the top 20 of the monthly best-selling list in the United States.
The New York Times, the benchmark for high-end and serious newspapers in the United States, also wrote a recommended book review on the culture section: "This is a magical historical work, which analyzes and describes the rise and fall of the world's major powers in plain language." Ordinary people can read it, and even use it as a pastime to improve their knowledge while passing their free time; Professional scholars are even more fascinated by it, its analysis of history from a very comprehensive and objective perspective, and the data are extremely detailed, it has a very high status in the modern historical field, and it is almost about to become a must-read reference book for history students...... Of course, the book is not perfect, for example, it predicts an imminent economic crisis in the United States, which is very ludicrous and naïve. It also predicts the rise of the Soviet Union in the 30s, and although the book is rigorously argued, it does not rule out that the author is grandstanding. I deeply regret that the author's speculations about the future have seriously reduced the scholarly nature of The Rise of Great Powers. ”
After "The Rise of a Great Power" sold 40,000 copies in the United States, its daily sales dropped significantly, and it was almost impossible to sell. However, as an academic work, it has a long lifespan, and it does not need to be compared with those commercial works, and students and scholars pay for it every year.
The real sell-out of "Rise of the Great Powers" came after the economic crisis of 1929. Americans recalled the prophecy in the book, and immediately praised and worshipped it, and even economists began to study the book.
Even though it has only sold tens of thousands of copies today, it cannot be called a "bestseller" at all, but "The Rise of a Great Power" still caused a sensation in the Chinese American circle. Because this book is highly regarded by the American elite, I heard that even US President Coolidge is reading it.
And Hoover, who is running for president and has a great advantage, also mentioned "The Rise of Great Powers" many times in his speech. He praised the scholarly nature of "The Rise of Great Powers" but refuted Zhou's view of economic crisis, telling his constituents that as long as he became president of the United States, there would be no economic crisis in the United States and no stock market crash. He wants all Americans to be able to afford turkey for dinner and a car when they go out!
Voters shouted in their hearts: Long live President Hoover!
Shi Zhaoji, a former aide to Zhang Zhidong and the current Chinese minister to the United States, mentioned in a private letter to Gu Weijun: "Recently, the book "The Rise of Great Powers" has aroused heated discussions among American elites. Mr. Roosevelt, who was running for governor of New York, was a man of great knowledge despite his disability in both legs, and was particularly fond of history and biography. When he met with me, he heard that I was Chinese, so we talked about "The Rise of Great Powers." Mr. Roosevelt was amazed at the book, and in his words, after reading "The Rise of Great Powers," there is no need to study history. American political officials have high regard for the book's author, Zhou Hexuan, and now the United States is trying to negotiate with China to return tariff autonomy. I suggest that Mr. Zhou be invited to join the negotiation team, because his presence should be of great benefit to the negotiations......"
Gu Weijun had resigned at this time and retired to Tianjin as an apartment, he laughed bitterly after reading the letter: "Who else can I recommend?" I'd like to nominate myself. It's a pity, it's a pity, the once-in-a-lifetime opportunity to recover the tariffs is about to be buried by the war at home. ”
The Americans are indeed determined to return China's tariff autonomy, not only because of political reasons, but also because the supply of American goods in their own countries exceeds demand, and they are eager to open up the Chinese market. Since China's market share is firmly controlled by Japan and the United Kingdom, it is difficult for the United States to intervene, and the return of tariffs can win the support of the Chinese government and people, which is a great thing for the United States.
It's a pity that China can't take care of this at this time.