First of all, there is the issue of koji. The koji is not so much in the hands of the government as it is in the hands of the eunuchs, which means that the koji is basically controlled by some families with official backgrounds.

Merchants need to buy only from them, being stripped of a layer of skin and falling second, and the fate in the hands of others is the main thing. If you let you brew it, you can make it, and if you don't let you brew it, you can make it without koji. This involves some core interests, the control of wine is in the hands of those big families, and the others can only be in a subordinate position forever. In such a reality, depending on Gao Feng's status, it is impossible to get a large amount of koji.

Moreover, in the Song Dynasty, it was illegal to brew wine without purchasing koji through legal means, and once it was discovered, the punishment was quite severe, and Gao Feng was no matter how bold he was, he did not dare to do illegal things.

can not be illegal, and there is no large amount of koji wine, you can only find someone to stand in front, Li Qikun is undoubtedly the most suitable candidate, not to mention anything else, just because of his relationship with the county order is the best proof.

Besides, buying koji and processing raw liquor are not a matter for Li Qikun at all, and from the perspective of cooperation, Gao Feng only trusts Li Qikun alone, and it can be seen from the candle matter that Li Qikun will not restrict Gao Feng due to the distribution of interests no matter what.

The second is selling. The wine has been produced, and it is also outstanding and very popular, but does Gao Feng dare to sell it? Not to mention whether he has a store to sell it, with his qualifications, once the wine is on the stage, it will definitely be eaten alive by other wine merchants.

At this point, Li Qikun is undoubtedly the right person, he can sell candles smoothly is enough to show his strength and advantages, in the end, he is still a person with background!

Of course, selling alcohol will also bring hatred, and the power of this hatred is much stronger than candles, but it is not unavoidable, as long as the price is adjusted and the sales volume is set, the risk can still be minimized.

Li Qikun has been fighting in the shopping mall for many years, so he naturally understands all kinds of stakes, and his premature retreat to agriculture and forestry is also a means of seeking advantages and avoiding disadvantages and cherishing his own self-preservation. Now that Gao Feng has put the choice in front of him, it is difficult for him to make a decision.

Since you can't make a decision, let's get things clear first, and you can't get into trouble for a little profit.

"How are you going to sell it?" Li Qikun asked.

There are so many meanings in this sentence that it can be summed up in the words of later generations: What is the marketing strategy? Whether it is cost, selling price, profit, or sales method, it is included.

"The cost is five times that of ordinary wine, and the pricing has not yet been decided." Gao Feng threw out a tentative message first.

Of course, there is water in this information, and he takes into account both labor and workshop costs, and also ignores the decreasing cost of mass production.

"The cost is a bit high, how about the price of twenty times the price of ordinary wine?" Li Qikun frowned and thought for a while and suggested.

According to this proposal, the selling price has quadrupled from the cost, which is normally quite a lot.

"Not good." Gao Feng replied without even thinking about it.

"Is it too high?" Li Qikun was a little puzzled by this answer, the price could be set lower, but the clever money could not be earned.

"No, it's too low, this kind of jar wine will cost at least a hundred hangs." Gao Feng patted the jar in his hand, then stretched out a hand and said.

"A hundred hangs?" Li Qikun's brain is not enough again.

At the current price, the average wine is only a few tens of wen a jar, almost a few wen can be bought, and the good one is hundreds of wen, and the flower fragrance is sold for up to 500 wen at this level. Of course, there are better ones, but there are very few types of that wine, and the price of one or two hangs has come to an end. The best is of course the tribute wine, most of this wine has to go to the palace, because of its small production and great fame, it is still possible to sell it for more than ten or twenty taels of silver, but that is also the highest price.

In any case, no liquor can be sold for a hundred taels of jars anyway, and even it is rarely sold at half price.

Gao Feng is ruthless enough, opening his mouth is a hundred hangs, and he seems to have a fate with a hundred hangings in his life.

A set of 100 hangs on the sofa, I heard that there is a pair of mahjong sold for 100 hangs, and now the wine is still sold for 100 hangs, doesn't he know other numbers?

However, after the shock, Li Qikun quickly reacted, as a businessman, he had understood Gao Feng's intentions.

A hundred hangs seems very high, that is said to ordinary people, and for those powerful people, it can only be a drizzle, not money.

Wine is unique, the higher the price, the more it shows the high level of the drinker, so that in the small circle of the powerful, the wine has become a status symbol, as long as it does not return to the popular route, it will be popular with the powerful. With this market, why not make money?

One hundred hangings also has a layer of intention, which is to dispel the hostility of peers.

The alcohol on the market is not high, the price is not high, and the wine is not at the same level, there is no competition, as long as the sales volume is well controlled, not fully rolled out, there will be no sales pressure on peers.

In this way, it will at most become a hot topic and a flaunt of people's pursuits, but it will not become a competitor to the facts.

Of course, it is not excluded that some pretenders will play black hands and steal alcohol, but as long as everyone pays more attention and takes precautions, this situation can still be avoided. Besides, there is no risk in doing anything, and if you are afraid of everything, you will definitely not be able to accomplish anything.

"The next step is to launch a few more series, with prices ranging from a few hundred to thousands of hangs, as a luxury edition, a limited edition, and a customized version, so that we can not only make smart money, but also attract popularity, why not?" Gao Feng expanded his thoughts outward.

These are some of the marketing methods encountered in the previous life, which are very popular, and Gao Feng can even bring a lot of fame at his fingertips, but he didn't dare to say it for fear of scaring Li Qikun.

"Deluxe Edition, Limited Edition...... So many editions? By the way, how long does this wine last? You know, a lot of people buy it and are reluctant to drink it because it's too precious, but don't let it go bad? Li Qikun, who was almost dizzy, finally remembered the most critical link, the storage of wine.

Not to mention the low alcohol content nowadays, it can't be stored for a long time, and some will become sour after a long time, Li Qikun doesn't know why, but he knows that this is a common phenomenon, so he will remind the peak.

Li Qikun didn't know why, but Gao Feng was very clear. Low-alcohol sake contains too many impurities, and when it is stored in a slight exposure to oxygen, acetic acid is formed by fermentation, and it is considered to have deteriorated. Actually, this is the process of making vinegar.

This is not the case with high wine, which filters out impurities and improves the degree of wine, as long as it is well sealed, the wine can be stored for a long time, this common sense is known to future generations, but for Li Qikun, Gao Feng will naturally not explain it clearly.

"Don't worry, this wine will not become sour due to storage, and the longer it is stored, the better, even if it is stored for a hundred years." In order to dispel Li Qikun's doubts, Gao Feng was very confident when he spoke, and of course, he was telling the truth.

Without any doubts, and even the level of trust in Gao Feng has increased a lot, Li Qikun finally expressed his attitude: "In this case, I am willing to join this business, but before that, you can get me a few jars first, only two jars are not enough to drink." ”

"Okay, if you want wine, you can exchange it for wine, so let's exchange it for ten altars." Since the cooperative relationship was confirmed, Gao Feng was also very happy, and teased Li Qikun again.

"One hundred hanging one jar of wine, I will make a lot of money by exchanging ten altars for one jar, not to mention that after drinking this wine, I don't want to touch those wines at home anymore, so it is better to exchange them for wine from you." Li Qikun felt like he was taking advantage of it, and agreed very happily.

The two parties have agreed that the follow-up contract and other things are some processes, and Gao Feng will help him handle it without even worrying about Li Qikun.

Putting aside the matter of wine, Li Qikun picked up the wooden box and asked strangely, "What kind of good thing is this?" ”

"Mooncakes." Gao Feng replied.

PS: The second one is presented. Weekdays are basically a daily update, so that friends are anxious, this has the reason for my turtle speed code word, as well as the relationship between things are busy, and even have to save some drafts in case of emergency, so I don't dare to upload too much, the original plan is to be two more per day this week, it seems that it is going to be in the soup again, because the work plan is destined not to be done, of course, the mountain people will try their best to code words, first to keep changing, and then ask for two or three more. Finally, ask for a recommendation vote with a really embarrassed black face, you know, people are shy!