Li Yanqing's decision to give up mosquito coils was due to cost and sales considerations on the one hand, and on the other hand, he inadvertently discovered a broader market, that is, cosmetics. Pen % fun % Pavilion www.biquge.info

Taking perfume as an example, the best perfume on the market in Da Song is rose water, which is a perfume imported from Dashi, which is very expensive, and a bottle of small finger will cost five yuan, which makes countless ordinary women sigh.

Li Yanqing also bought a bottle of rose water afterwards, and he soon discovered the secret of Dashi perfume, Dashi perfume is refined by distillation, while the perfume of the Song Dynasty is made by infiltration method, which is much worse in aroma and durability, and it was not until the Southern Song Dynasty that merchants gradually mastered the perfume distillation technology and produced a perfume that is no less than Dashi rose water.

Moreover, rose water has the characteristics of typical Western perfumes, with a strong smell and a lack of subtle fragrance that Orientals like, only because the perfume of the Song Dynasty was too poor, so everyone had to choose expensive rose water, so that the big food merchants could make a lot of money.

On the day Li Daqi came back, the Moon Palace Rouge Shop cleared the money and goods, the shop was officially delivered, the original guy was dismissed, leaving a room of inventory and half an acre of shop, and Wan Dongzhu also took his wife back to his hometown to care for the elderly.

At the request of Li Yanqing, Li Dongdong bought a batch of cosmetics from the most famous Zhang Gu Rouge Shop and the Red Wangjia Rouge Shop in Bianjing, there are dozens of kinds, and there are more than ten kinds of rouge of various fragrances alone.

Li Yanqing set up a table in the patio of the Xinqiao Rouge Shop, and filled the table with all kinds of fat powder perfumes he bought and his own inventory.

Li Yanqing smiled at his father Li Daqi and Li Dongdong: "If there is no comparison, we don't know our own gap, let's take a look at where our difference is?" Then learn from the strengths of others, and then come up with your own unique skills, I believe that you will be able to catch up soon. ”

Li Daqi picked up a bottle of ancient rouge, compared with the Yuegong rouge bottle, he couldn't help but sigh softly, "The bottle is different, look at this kind of porcelain bottle, crystal clear, the glaze is fine and clean, like ice and jade, at first glance, it is a good bottle fired from the kiln, this porcelain bottle alone is worth a lot of money, although we are also a porcelain bottle, but the texture is far from it." ”

Li Dongdong added next to him: "I heard that Zhang Gugu is most famous for his own rouge, there are more than 20 kinds of rouge, and he has been open for more than 100 years, and his reputation has been passed down from generation to generation, and he has been precipitated for a hundred years, so it may not be easy to surpass it." ”

"What about Wang's shop?" Li Yanqing asked again.

"The Wang family's rouge shop is not long, it seems to be only two or three years, I heard that there are people in the palace, the palace purchases their rouge, and the reputation spreads, in fact, the rouge of the Wang family's rouge shop is very general, and there is no difference between us here, there are more than a dozen varieties, it is estimated that it is also bought from outside, but the Wang family's eyebrow incense ink is particularly famous, called thrush seven fragrance pills, and a Shu incense rouge shop is also very famous, it is famous for pomade, called Xishu oil, the palace is special, but the rouge is also average."

Li Yanqing took a closer look at Zhang Gu's other cosmetics, including fragrant ink, foundation, perfume, nail cream, incense cake, etc., and he found that even if it was known as the No. 1 brand in Bianjing, in fact, in addition to the characteristics of rouge, the rest of the cosmetics were a little better than them.

But the price is several times that of the Moon Palace, although the Wang Ji Rouge Shop is slightly cheaper, but the price is also five times that of the Moon Palace, the same one or two rouge, the Moon Palace only needs 100 Wen, but Zhang Gu wants to be consistent, and Wang Ji Rouge Shop also needs 500 Wen.

Li Yanqing said: "Although Zhang Gugu Rouge is developed by himself, it is only a variety of spices, and the spices are sufficient, and the color is no different from ours, and Wang Ji Rouge is exactly the same as us, why can they be sold so expensive?" And the business is booming, there are two key reasons, one is word-of-mouth, the other is characteristic good goods, Zhang Gugu rouge, Wang Ji's fragrant ink, Shu Xiangpu's pomade, there are things that can be handled, we want to catch up with them, one is to do a good job in word of mouth, and the other is to have our own good goods. ”

Li Dongdong sighed, "I also understand the truth, but how difficult it is to do these two things!" ”

Although Li Daqi did not say anything, it can be seen from his expression that he does not have any confidence.

Li Yanqing turned over the bottom of Zhang's ancient rouge bottle and looked at it, there was a mark on the bottom, it was fired by the Ma Ji porcelain kiln, and he asked Li Dongdong, "Do you know this Ma Ji porcelain kiln?" ”

"Know! It is a porcelain kiln in Fengqiu County, and there is a shop opened by their family in Bianjing. ”

At this time, Li Daqi said on the side: "If you want a porcelain vase, you don't need to buy theirs, the porcelain kiln opened by the Wang family in Anyang County is very good, and the porcelain vase fired is not worse than this, and it is much cheaper." ”

Li Yanqing was overjoyed, "Is it the porcelain kiln of Wang Gui's family?" ”

"It's their porcelain kiln, which was originally the official kiln of Xiangzhou celadon, and they bought it, if you want a porcelain vase, I'll talk to them."

Li Yanqing also knows that after five years of training, his father is no longer what he used to be, and he is no longer the nerd he used to be, and even the old family master praised him for being elegant and shrewd, and he can be in charge of himself.

"I'll leave the matter of the porcelain vase to Daddy!"

Li Daqi nodded silently, "I'll go back to Tangyin tomorrow." ”

Li Yanqing said to Li Dongdong again: "I'm responsible for the reputation, don't ask, in addition, is the set of utensils I asked you to make last time ready?" ”

"It's already good, I don't dare to take it home, I've been keeping it in the blacksmith's shop, not far from here, do you want to get it now?"

"Then go and get it, I'll continue to say when I get it."

Li Dongdong hired a donkey cart to transport goods and hurriedly went.

At this time, Li Yanqing said to his father: "Daddy will go back to Tangyin, and by the way, I will also bring Aunt Yang back, I promised her." ”

Li Daqi's face changed slightly, and he sighed for a while and said, "Okay! It's time to take her to have a look, you're right, whether it's a wife or a concubine, you should give her a name. ”

After a pause, Li Daqi hesitated and asked, "Qing'er, are you really going to do the fat powder business?" ”

Li Yanqing smiled slightly, "It's not me who does it, but my father does it, I still have to continue to study and seek fame, I just help in the early stage, and I don't care when I get on the right path." ”

Li Daqi nodded with satisfaction, "That's what I mean, you should focus on your studies, don't worry too much about the affairs of the fat powder shop, by the way, I talked to Li Dongdong, I think it will take at least two thousand yuan to do a good job in this fat powder shop, but he really can't come up with more money, so we will re-sign the contract, change the part to three or seven points, and I will take out another thousand yuan, what do you think?" ”

Li Yanqing really admires his father's shrewdness, the equity is fifty-five, it is really difficult to do things in the future, there will be contradictions between the two sides, and the decision-making power of this store will belong to his father.

Li Yanqing thought for a while and said: "There is another one of his men, who must be absolutely reliable, Li Yanbiao and Tiezhu are good, they are responsible for making perfumes, Li Dongdong is responsible for purchasing, I will find another Li child to help in the store, Aunt Yang is responsible for collecting money, I don't want Li Dongdong's relatives to get involved, it will destroy the store, this father must not be ambiguous." ”

Li Daqi nodded, he also had a deep understanding of the scoundrels of the Liu family, at this time, Li Daqi suddenly remembered something, and hesitated and said to his son: "Aunt Yang's brother, I also want him to help, do you think it's okay?" ”

"What does he do?"

"His family has been making wine for generations, and he has a little family business, but his father is seriously ill, and his family has failed, and he is now buying wine along the street for a living."

Li Yanqing thought about it, brewing wine and making perfume are more or less related, maybe he can also let his father invest in the distilled liquor business, Li Yanqing smiled and said: "Then let him do things with Tiezhu!" I don't have to ask if my father arranged it himself. ”

At this time, Li Dongdong transported the utensils back, and everyone moved to the inner room, which was the original room of the owner and his wife, and Li Yanqing was ready to transform it into a workshop.

Li Yanbiao and Gu Tiezhu also came, plus Li Daqi and Li Dongdong, a total of five people, everyone was really curious about this iron vessel, Tiezhu touched it for a long time and asked, "Brother Qing'er, what is this for?" ”

It is actually a stillery made of pig iron, resembling a cast-iron barbecue, with a round lid on it, sealed very tightly, and a thin outlet pipe from which the distilled perfume flows.

Li Yanqing smiled slightly, "A small bottle of big food rose water is made of this thing, I estimate that the cost is only 100 yuan, and we have complete materials, I will start experimenting tonight, and it will be made in the future, and perfume is our special product." ”

Tie Zhu and Li Yanbiao didn't quite understand, but Li Dongdong's heart was like a mirror, and he suddenly felt excited in his heart, if they could also make big food perfumes, they would really make a fortune.

Li Yanqing changed the traditional perfume making process of the Song people, he added another distillation to the traditional infiltration, first infiltrated and then distilled, he succeeded that night, the distilled perfume is more long-lasting, and the aroma is more fragrant and thorough, the whole rouge shop is shrouded in fragrance.

Li Yanqing named this perfume Lauder perfume, and the name of the store was changed to Baoyan Zhai.

He invited someone to rebuild the eaves, and did not hesitate to spend 200 yuan to make the heavy eaves, which is a kind of eaves carved from wood, installed on the ordinary eaves, and immediately became rich and noble, with extremely high grades, and then tied silk flowers on it, and added gorgeous colors to the wealth, which was extremely attractive to people's eyes.

In addition, the purchase channel has also changed from low-end to mid-end, and there are many workshops around Bianjing that produce rouge and other cosmetics, but they do not open stores, but only provide finished products to rouge shops in various states around the world in large cans, and then the rouge shops carry out fine packaging and brand building, and in the end most of the profits are left in the rouge shops.

Li Yanqing and Li Dongdong ran more than a dozen rouge workshops, and finally finalized the three most cost-effective suppliers.

The foundation, ink and nail paste made by Shui Yufang, and the miscellaneous things of Mei Xiangfang, such as incense cakes, sachets, towels, makeup, mirrors, etc.

As for incense and alum, you need to go to the incense medicine store designated by the government to buy them.

In addition, rouge is the focus of cosmetics, Li Yanqing chose the rouge of Baihuafang outside Xicheng, although it is only a kind of mid-range rouge, but there are many varieties, and the price is also very cheap, half of the rouge shops in Bianjing are purchased from this workshop.

This increased the number of rouge varieties from the original 11 to 28, and Li Yanqing slightly transferred a little self-produced perfume, which greatly improved the grade of rouge and more than tripled the price.

Since it took time for Li Daqi to return to his hometown to buy porcelain, Li Yanqing temporarily bought back a batch of rouge bottles fired in Jingdezhen's private kiln for emergency.

I have been preparing for half a month, everything is ready, and only the east wind is owed.