Culture has been in the hands of a very small number of people from ancient times to the present, and because there are few people who have mastered it, it has become very precious.

And this preciousness was blindly worshiped by the majority of the people, so it was paid to the altar.

In many cases, even the most vulgar things become elegant when they are related to culture.

For example, there is a person named Kong Yiji, who obviously steals books, but because he is a reader, he becomes a book stealer.

Another example is that a businessman goes to Qinglou to call a female ticket. The female branch, but if the person who goes is a scholar, then it is no longer a female ticket and a female branch, but has become Fengyue.

So many times, culture is definitely a good thing, Zhang Yi feels that Chunfanglou can't be separated from culture if it wants to become tall, as long as it is closely related to the word culture, it is no longer vulgar, no longer low-end.

Although the current Chunfang Building is in disrepair, the lead of the past has gradually faded into obscurity over the years, and there is a feeling of obsolescence.

As far as Qinglou is concerned, such a field is obviously very outdated, because it is not as high-end and gorgeous as other Qinglou, so it is no longer suitable, unless Zhang Yi is willing to spend a lot of money to renovate again.

But it is this stale taste, if you add calligraphy and painting, and then make tea, then this stale will become a historical heritage.

Looking at the little ladies who didn't know what to do, Zhang Yi didn't bother to explain to them, one is that there is not so much time to explain now, and second, he has to explain the way they treat guests for a while.

After all, the current Chunfanglou has turned into a high-end teahouse, a place for literati to chant poetry and paint, if it is a group of scantily clad Qinglou sisters who run out at that time, it will be nondescript.

"Little ladies, we are all a family, I'll get straight to the point here!" Zhang Yi didn't hesitate at the moment, and said directly to the women: "Whether it is the eldest lady or other young women, they are all Qingqi people who have been doing a lot of time, and they must know the doorway in the Qinglou."

Although we Qinglou are all in the same industry, but there are also levels, I don't know if what I said is right? ”

"Not bad!" Li Chunfang nodded and said, "The high-grade Qinglou talks about Fengyue, the second-class Qinglou talks about flirtatiousness, and the low-grade Qinglou sells his body." ”

Speaking of this, she looked a little smug on her face.

Although Chunfanglou is on the verge of bankruptcy, it is a superior route, and from this point of view, whether it is Li Chunfang or other young ladies who have proud capital at this point.

"Yes! What the eldest lady said is exact! The high-class Qinglou talks about Fengyue, to put it bluntly, it is nothing more than talking about piano, chess, calligraphy and painting, which is selling culture! Zhang Yi smiled and said: "For example, Baihualou, if you want to say how beautiful the girl inside is, I can't see how beautiful the girl is, just that Li Wanru girl, known as our Jiangning's Oiran, I don't think so."

However, it is said that she is a talented woman and is the best at writing lyrics, so she is highly sought after by literati, and there are even many people who do not hesitate to spend a lot of money in order to meet her.

And the inferior and inferior Qinglou not only need to sell their bodies, but their reputation is not very good, but why can't they get a return at all? “

Zhang Yi talked eloquently, and all the women who said it thought about it, and they realized that it was really the truth.

"Then you mean that we will talk about piano, chess, calligraphy and painting in the building in the future?" Seventeen Niang Li Kexin was the first to react, looked at Zhang Yi and asked.

Zhang Yi couldn't help but sigh again.

Sure enough, it's not my obedient seventeen mother, and her brain is smart.

But if you just talk about qin, chess, calligraphy and painting, it will definitely not work, Zhang Yi continued: "Hehe, yes and no. Seventeen Niang, have you ever thought about why others don't go to other teahouses and come to us if it's just like this? ”

"This...."

Seeing that Seventeen Niang fell into deep thought again, Zhang Yi smiled: "So we need to have our characteristics and gimmicks." The gimmick is my two couplets that challenge the whole Jiangning Shizi. With those two couplets, as long as no one comes out one day, there will be scholars from all over the world to drink tea in our Chunfang Building! Of course, if we make Chunfanglou more stylish, so that those scholars feel that they can not only drink tea here, but also happily chant poetry, then this is an excellent place to go! “

As he spoke, Zhang Yi had already walked to the wall on the left, pointing to the place on the wall where the rice paper had already been pasted according to Zhang Yi's request.

Yesterday afternoon, when arranging work, Zhang Yi had already explained to Li Chunfang, except for leaving some space on each wall for hanging calligraphy, painting and poetry, and other places were pasted with blank rice paper.

Zhang Yi said: "These rice papers are the direction we need to work towards. ”

"What do you mean?" Li Kexin was a little puzzled.

"Every half a month, we will ask celebrities to write poems and paint on it, and then ask someone to frame it." Zhang Yi said with a smile: "And these framed calligraphy and paintings will be placed here for the scholars of the entire Jiangning to enjoy!" ”

"I see!" Li Kexin couldn't stop nodding at the moment.

Not only her, but also the other women couldn't help but shine in their eyes.

This hand is simply too high!

All of them couldn't help but think that as long as this method is promoted, not only will the business be prosperous, as long as the operation is good, it will be a weapon to make money, and even the entire Chunfang Building will become a holy place for literati to communicate.

After all, people are selfish.

Some people love money, some people eat well, some people like to wear clothes, and literati love names!

Take Baume & Mercier as an example, what is Baume & Mercier?

That's the Scholar of Fame Broadcasting!

However, it was difficult to spread the word about one's reputation.

After all, in terms of popularity, in today's society, there is only one way, and that is to rely on word of mouth.

For example, Wu Yuebai is known as Jiangning's little poet saint, but there are only so many people in Jiangning Mansion who can see him in person, so his poems have become a weapon for him to spread.

With good poems, there are other singers in Qinglou who sing them, so they gradually spread.

The more it was circulated, the more people heard it, and he became a celebrity. It is precisely because of this that those Qing Lou are sought after by so many scribes.

In fact, in the final analysis, no one's silver is washed by a big flood, and who wants to throw a lot of silver into it without benefit?

Of course, although the building is good, there is a drawback.

That is, there are only a few people who can go up to the Qinglou after all, and because there are people from all walks of life, the real role they can play is limited.

The teahouse is different, according to Zhang Yi's idea, Chunfang Building will inevitably be a three-story business in the future.

The first floor is only for the public, and you can enter the venue to drink tea at will for one or two pieces of silver, the second floor is a literati who must have child qualifications, and the third floor needs to have a show of talent and fame.....