Chapter 59: I Killed Optimus Prime
Of course, with millions of dollars in investment, John couldn't have made a decision on the spot. Before that www.biquge.info he also needs to do a detailed market research on the special vehicle market through FedEx's think tank team.
Over the years, within FedEx, John has spared no effort in investing in three departments.
One is the Office of Systems Analysis, led by McNamara. This department is the nerve center of the company, and almost all of the company's internal management and business decisions rely on the detailed survey data they provide. John never discounted McNamara's demands, asking for money and asking for money.
The other is an advertising agency led by Leo. For a service company, the importance of corporate image cannot be overemphasized. In recent years, in addition to "Long Island Express" and "Christmas Express", the advertising team led by Leo has also carried out a series of successful brand promotion activities with the support of John, which has made great contributions to the development of FedEx.
The last one is the think tank team headed by Cornelius Jr., the company's chief information officer. In the past few years, John has worked hard to build this "staff department" of his own. Today, this "think tank" has developed from the initial dozen experts, scholars and media professionals to a huge team of experts covering economics, politics, law, diplomacy, culture, science and technology, international trade and other fields, providing intelligence collection, market research, legal and policy consulting and decision analysis services for FedEx's decision-making.
In fact, last year, there was another department in the company that could be "looked at differently" by John like the above three departments, and that was the company's internal canteen that Adele was in charge of. After all, Adele is her own daughter-in-law, and John doesn't support anyone who supports it. It's just that when Adele became pregnant and faded out of the company's management, this department was gradually "forgotten" by the company's senior management.
When Cornelius Jr. received the task assigned by John, he immediately organized people to investigate the special vehicle market in the United States. A group of experts quickly found several "money-making" investment directions for John from a variety of special vehicles.
Among them, the most closely related to FedEx's business is the heavy-duty road truck market. At present, the mainstream trucks on the market in the United States are basically designed to carry a load of less than 2.5 tons. The "Big Macs" that were speeding on the American highways in later generations are still in sight.
Now, only a few companies are able to provide customized services for heavy-duty trucks, and mass production is not formed at all. The team of experts believes that with the rapid development of the construction of the U.S. highway network, in the next two decades, there will be a very market for trucks with more than 8 tons.
In his previous life, when John worked at UPS, he was only a director of the airport operations center, but he was fascinated by the domineering Class 8 trucks (with a load of more than 15 tons). When it comes to heavy-duty trucks, the first thing that comes to his mind is the famous "Optimus Prime". I believe that all those who have watched the movie "Transformers" will be deeply impressed by the mighty Peter Bildt 389 heavy-duty truck in the film.
I have the impression that Peterbilt & Co. was founded in Washington State in 1939. Whether it was Seattle or where, John couldn't remember. But it didn't matter, he called Cornelius Jr. again, and asked him to send someone to collect relevant information about Peterbilt's company, and I believe that the results will be available soon.
Surprisingly, the think tank team responded much slower than John expected, and the information handed in was only a few thin pages.
According to their investigation, in early 1938, a businessman named Peterman in Seattle bought a bankrupt truck manufacturing company from Oakland, California, and formed a truck company called Peterbilt.
However, the company didn't seem to have been around for long, and after trialing a few not-so-successful chain-drive trucks, it closed its doors at the end of that year.
When John saw this, he was already a little confused. What's the situation, Peterbilt has closed its doors? In this world, won't there be a classic "Optimus Prime" anymore?
When John saw the next page, Cornelius Jr., and the results of their investigation into Peterman, he suddenly had a feeling of crying and laughing.
It turned out that this Peterman was actually a wood flooring manufacturer in Washington state. In the course of running the business, he encountered a logistical problem – how to transport the timber from the forest to the manufacturing plant in a timely manner. The guy started Peterbilt Trucks to solve this problem by developing a truck that would fit into the rugged terrain of the forests of the Northwest.
Later, before his Peterbilt company could produce any results, Peterman met FedEx, which had expanded its operations into Washington state. As a result, the development of history has reached an inflection point at this moment. Peterman shut down his trucking company and became a "loyal customer" of FedEx. Today, it is not Peterbilt heavy trucks that help Peterman deliver timber on rugged forest roads, but FedEx's GMC 10-wheeler trucks.
Oh, my God! I actually killed "Optimus Prime" with my own hands! John didn't know how to complain anymore. This feeling of butterfly effect is really sour.
However, if "Optimus Prime" is gone, it will be gone. It's a pity, but it's not a big deal. Anyway, in the absence of high-grade highways, those heavy trucks above level 7 in later generations have no place at all, and they have to lie down in minutes. FedEx doesn't have to rush to get into the heavy-duty truck market.
In fact, the company's think tank team did not advise him to go directly into this field now, only to remind him to keep an eye on this market. The think tank team highly recommended another special vehicle - the school bus.
Not long ago, Dr. Frank Seale, a professor at Teachers College at Columbia University, convened a school bus standards workshop in New York City (sponsored by the Vanderbilt Education Foundation). )。 At the meeting, representatives of the education and transportation departments of 48 states spent seven days developing 45 design standards and operational rules and regulations related to school bus safety.
The think tank team believes that after the new standard comes out, domestic school bus manufacturers will experience a round of reshuffle. FedEx can take advantage of this favorable opportunity to enter the school bus market.
How good the school bus is in the United States, there is no need for these think tank experts to say, John also knows. During World War II, the United States almost halted the production of all civilian vehicles, except for school bus manufacturers. Even the production of the smallest A-type school bus (with a capacity of 16-36 people) would require more special steel than a military armored vehicle, and the military would not dare to risk offending parents all over the United States by taking the idea of taking this quota.
If John hadn't already had it in mind, he might have taken the think tank's suggestion. After all, although the school bus business is strictly controlled by various systems and the profit margin is not very high, it can be regarded as a long-term business. But now, he had a better idea in mind. The idea was inspired by a recent secret mission at the Fort Knox base.