This chapter is subtitled: Public Relations for Public Intellectuals

"Gentlemen, oh, and two ladies. Pen ~ fun ~ Pavilion www.biquge.info welcome. You haven't had lunch yet, so I'm going to prepare some 'normal' meals for you. ”

At noon on Thursday, November 25, 1920, Master Yuan's home welcomed a new batch of guests. This time, he made more meticulous and thoughtful preparations than yesterday, and specially invited a team to undertake high-end banquets, and held a real buffet in the living room.

"Ladies and gentlemen, please try the Health treatment esscen from our King hundred mountain."

His drinks and food were more elaborate, with steaks and lobsters being nothing but French matsutake and Black Sea caviar on the table. Now I have come up with a newly made WU JIA PI.

Well, this kind of fairy water named by Master Yuan as "Hundred Years Old Mountain" is a diluted product of real Wujiapi medicinal wine. In order to suit Western tastes, the diluted base is not made of white wine, but gin, or gin. This is to let the scent of juniper berries mask the pungent medicinal smell.

"How do you feel, it tastes good, right? The gentleman asked, where is it sold? These are not for sale, but you can take two bottles when you leave...... Well, souvenirs. ”

Nonsense, this is all the best Gin of Dutch origin that he bought from smugglers at great expense, and it would be hell if it tasted wrong. In addition, now that the United States has implemented a ban on alcohol, ordinary people can't drink such good wine at all.

"Friends of the press, this is the Mahjong Salon that I held."

Yuan Yanqian held a buffet party and prepared high-end gin, and also intimately prepared "chips" for them, not to entertain "friends from the press", so where else could they entertain friends?

"Friends in the press, today is not a press conference, and I will not answer any questions other than Mahjong. This invitation is to promote our Mahjong. ”

The press conference that will be held this Saturday is his debut as a "public intellectual" in the real sense of the word.

"Come on, come on, these are your 'chips', and these are the Mahjong Teachers I hired, and they will teach you. Let's feel the charm of our Seris game! ”

So he used Le Monde's relationship with Miss Emma Pulitzer to invite reporters from major and minor tabloids in New York to do some public relations with them.

A hundred years later, in the online society of a large country in the East, the title of "The Public Intellectual" is already a stinky street, and even carries the connotation of personal attacks.

Moreover, if we understand the trend of Internet public opinion at various stages of a large country in the East in the 21st century, we will find that the process of public knowledge from fragrant and sweet to smelly shit has not even reached ten years. It's really fragrant and vibrant, and its smell is also sudden.

In 2004, the conscientious and honest newspaper selected "50 Public Intellectuals" in a dignified and grandiose manner. It is known that these two words have been in the limelight for a while, and people in academic circles are happy to wear this high hat no matter what their main business is.

Eight years later, in 2012, the New York Times, a major country in the East, published a commentary saying that public intellectuals "are opposed to the value of their basic speech...... It seems to be a shout for the public and the public, but in fact it incites and incites and incites, fearing that the world will not be chaotic. ”

And in 2017, who dares to claim to be known on the Internet, it is simply begging for scolding.

In 1920, the term The Public Intellectual did not yet exist. Of course, there are similar concepts.

Attention, attention, attention, is the opposite of the general perception. Neoclassical liberalism excludes public intellectuals.

Mises is not very fond of those who "simplify complex theories and indoctrinate the public" because "we cannot expel the political ideas that have dominated the minds of the masses for decades through rational discussion."

His disciple Hayek was even more so. In his context, "intellectuals" are actually similar to "public intellectuals". In his essay "Intellectuals and Social Supremacism," he refers to intellectuals as "second-hand dealers who sell ideas": "All of these people may be proficient in the art of disseminating ideas, but they are usually only amateurs in the substance of what they disseminate." ”。

And the most critical of "public intellectuals" is Richard, a leading figure in the school of law and economics at the University of Chicago, a law professor and former federal circuit judge. A. Posner (1939-). Yes, legal economics is also an integral part of the rise of neoclassical liberalism, which can be counted among the "Chicago School". (Author's note: I will write about it in the future when I debate with economists, and patients who can't wait can go to Baidu first.) ）

Judge Posner wrote a book, A Study of the Decline of Public Intellectuals. The book hits the nail on the head when it points out that "the market for public intellectuals has become at the mercy of academic experts, who from time to time venture over the walls of the professional field to fight the political and ideological battlefield – a battlefield that has not yet been academicized." And usually this kind of crossing is a failure: "They often say stupid things very sincerely and confidently, and make all kinds of predictions that have been repeatedly disappointed." ”。

The views of the neoclassical liberal masters of all periods are almost unanimous, and the common knowledge is the main culprit for the vulgarization of political ideology and theory.

The ignorant public needed "advanced academic knowledge" to decorate the façade in order to make themselves appear less ignorant, and the media cater to this demand, so public knowledge was born.

And our Master Yuan, the master of neoclassical liberalism, is to use "advanced academic knowledge" to help the ignorant masses decorate the façade and make them appear less ignorant. By the way, when the world's most well-known public knowledge!

Then he, a public intellectual, knows that he needs to engage in public relations with the public media.

"Mr. Yuan, thank you so much today. That Mahjong of yours is indeed very much listened to. I'm a little embarrassed that I won a lot of money against you. ”

"Mr. Sanders, don't say that. Mahjong is a game that depends on a person "HUI GEN" in addition to luck. You have won so much, it only means that you are very 'HUI GEN'"

YUEN KNEW THAT MR. SANDERS, WHO WAS VERY 'HUI GEN', WAS A WELL-KNOWN CURRENT AFFAIRS REPORTER FOR THE NEW YORK TIMES AND A HEAVYWEIGHT IN THE PRESS CONFERENCE. If it weren't for Miss Pulitzer's big face, I really wouldn't have been able to invite her. So this time Mahjong deliberately lost to him for a full five hundred dollars.

"Mr. Yuan, I wish your press conference a success, and I personally think it will be a success."

"Mr. Sanders, then I'll borrow your good words. Then Saturday ......"

"Mr. Yuan, don't worry. When the time comes, I'll be as polite as you are today! ”