Chapter 567: Peers Are Enemies
"Ladies and gentlemen, you take the proportion of Huaxia's cinema chain to negotiate with our company, that is inappropriate, our company's parent company is a dignified Hollywood overlord, this is a recognized fact, not to mention much, there is no doubt about five blockbusters a year, how much money can you make by screening our movies?"
"Secondly, our own cinema line, that is, Huaxin Vision Cinema, will be put into operation in a year at most, and the site selection of the second batch of 100 cinemas is also close to completion. Pen & Fun & Pavilion www.biquge.info"
"Open the skylight and say something bright, if the theater chain wants to make more money, the movie must be released for a long time, which is a matter of common sense. Our films have a good reputation in the global market and have cultivated many loyal fans, and you get much more profit than showing local films......"
The general manager of the Huaxia branch of Atlantis-MGM Pictures and the general manager of Huaxin Vision Cinema Line invited the managers of more than a dozen local cinemas in Huaxia to the VIP room before holding a film screening meeting to discuss the proportion of the screening. If you have a good deck of cards in your hand, you will be foolish if you don't put a bomb at this time.
If other film companies dare to propose international proportions, these theater chains will definitely unite to boycott, which is related to vital interests. But for this company, the theater companies have no good way, and they have all the rights of the film company and the theater company.
Just like the general manager of Huaxin Vision Cinema said, people can stop film distribution for a year, for the dignified Hollywood overlord, it doesn't matter, wait until their own theaters are up and then start the full line of screenings, so that they will make more money. But the problem is, the local cinema chain in Huaxia can't stand it, who is especially willing to push the money out?
This company is strong, the top 30 movie theaters in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen are actually the latest IMAX theaters, and now they are 100 movie theaters, who has the ability to stop Chinese fans from watching Hollywood blockbusters?
The key is that more than money can not compare with others, the other party's shot is on the unit of 100 million US dollars, all of which are now urgently needed by local governments in foreign exchange, and they are not as good as others in the background.
"May I ask, after the completion of Huaxin Vision Cinema, will the films of local film companies in China also be operated according to the distribution ratio of Hollywood?" The general manager of a cinema chain raised his own questions. If Huaxin Vision Cinema is so engaged, then other cinemas are waiting to drink the Northwest Wind, which film company doesn't want to make more money?
"Our cinema chain belongs to a local enterprise registered in Huaxia, has nothing to do with Hollywood, and is independently accounted for by the parent company, each country has its own mode of operation, and the Chinese market cannot be measured simply by foreign standards."
"It's hard to say whether the distribution system of Hollywood will be introduced in the future, at least in the early stage of the opening of the theater, our way is to implement the Hollywood system for the films shot by the Hollywood parent company, and implement the Huaxia system for the branches of Huaxia, and the general environment is like this, we can only go with the flow." The general manager of Huaxin Vision Cinema said.
The theater bosses present suddenly breathed a sigh of relief, in fact, everyone is willing to implement the Hollywood system, and the flexible distribution mechanism will greatly reduce the risk of the theater. However, housing prices in China's first-tier cities and Beijing, Shanghai, Guangzhou, and Shenzhen are so high that they account for almost 20 percent of box office profits, but only 5 percent in the United States.
The remaining more than 20 percent of the part cannot be all profits, and the cinema chain also has to pay salaries and bonuses to personnel, pay for water, electricity and heating, and pay for equipment maintenance and depreciation.
The film company always complains that the theater line is too dark, and it should give up a few more points, but the theater line also counts the rice grains in the pot, and every penny is useful, so I really can't agree to such a request.
"Boss, just now Huaxin Vision Cinema Line called, saying that the thirteen large cinema chains in Huaxia unanimously said that the films of our parent company will be operated in accordance with the distribution ratio of Hollywood, and the films of the Huaxia branch will still be in accordance with the current model, and the tickets will be pre-sold two days later, and the two films will be officially screened." said the general manager of the film branch.
"The film company and the cinema chain are a pair of enemies that complement each other, without the film company shooting, the cinema chain cannot make a profit, without the cinema chain, the investment of the film company will be wasted, as the so-called people do not destroy for themselves, each has its own abacus, and no one will give in."
"The policy we enjoy in Huaxia is very special, we don't need to pay any fees, and we don't even have to pay taxes, which is the care of our company by the Huaxia government. However, while profits are increasing, the theater chain must not interfere with the order of the Chinese film market, which will make the government very embarrassed, and will also cause obstruction and attack by peers. ”
"As the saying goes, the strong dragon does not suppress the head snake, we have just entered the market, at this time, the first purpose is to gain a firm foothold, not to compete with peers to engage in games, our starting point is too high, such an approach is not interesting, it really forces the other party to be anxious, we will suffer, the open gun is easy to dodge and the dark arrow is difficult to prevent."
"Huaxia has the largest audience in the world, naturally the world's largest film market, with the achievements of reform and opening up more and more shocking, people's pockets are slowly bulging, consumption concepts and living habits are also changing."
"It's just that the Chinese film industry started too late, and it is still in an immature stage, whether it is the shooting techniques, concepts, or the use of computer stunts, there is a big gap with Hollywood, and when we make money, we must not forget our responsibility, that is, to guide Chinese films to go abroad to the world." Wu Chen smiled and said, not surprised by this result.
"Boss, according to the publicity plan formulated by the parent company, the teams of the two films will arrive in Kyoto the day after tomorrow to start the first stop of the promotional activities, do you also attend the premiere?" The general manager of the film branch said respectfully.
"These two films mark the official landing of our Atlantis-MGM Pictures in China, the significance is extraordinary, it must be grand and grand, all aspects must be taken into account, the film represents ideology, and the official communication must be in place, we do have plug-ins, but we can't open them casually."
"I'm going to be very busy until Christmas, the second part of "Tales of the Night" is going to Vancouver, Canada, and the movie "My Sassy Girlfriend" is very tight, so I won't go to the premiere in China, anyway, the team will go to South Korea and Japan to do promotion, and it will be the same when the time comes." Wu Chen thought for a while and said.