Chapter 213 Cultural Export

At the end of April, Switzerland was once again in a sunny spring landscape, and although the snow on the tops of the Alps in the southeast, like a great wall, had not melted, the green grass had already sprouted at Jonas Farm.

The 500-year-old rock oak tree on the eastern slope of the farmer's house has grown green leaves, like a huge canopy protecting the main house.

There are about 2,000 old trees in all of Europe, and Switzerland occupies half of them.

In Jonas Farm, there are two ancient trees, one is a stone pine and the other is an oak.

The stone pine tree has a diameter of one meter and six meters, a circumference of nearly five meters, and a canopy area of more than 100 square meters.

The diameter of the oak tree is more than two meters four, the circumference of the trunk is nearly eight meters, and the total area of the leafy canopy is more than 200 square meters.

This tree is not too tall, and its branches grow horizontally, making it a landscape tree that is perfect for bonsai.

The oak tree next to the main house is one of the most beautiful views of Jonas Farm, and visitors can clearly see the giant tree from the lake. Budding in the spring, leafy leaves bloom in the summer, and in autumn, the leaves of the entire tree turn red and yellow, which is very attractive.

Less than three meters above the ground, the oak tree has four branches nearly one meter thick. Zhou Nan and Glevin used two wide cable ties to make a swing that could sit for two people.

Originally, this was Audrey's favorite position, but at this time, it was occupied by Zhou Nan. And she was in front of a small table in the shade of a tree, frowning and solving problems.

She hadn't been to school for months, because she was barely able to get out of Jonas Farm.

The school also understood her current situation and allowed her to study at home, and Zhou Nan invited the school's professors and teachers to come to her home every once in a while to teach her topics.

Although she is only 21 years old this year, she has won two Oscars, and has also won the Golden Globe Award for Best Actress, as well as the crown of Best Actress at many film festivals.

Since the release of "Roman Holiday" in November last year, the film has taken the world by storm, and until now, the film is still being released in theaters.

A movie has been released for half a year, and the box office is still increasing, this movie has become a phenomenal cross-era movie.

In the past six months, "Roman Holiday" has won more than 50 awards and grossed more than $320 million, which has surpassed the "Gone with the Wind" ten years ago.

Although "Roman Holiday" is not as profound as "Gone with the Wind".

But "Gone with the Wind" is only a historical painting that belongs to the United States, while "Roman Holiday" is a romantic love story that belongs to the whole world.

In the United States, "Roman Holiday" has a lower box office than "Gone with the Wind", but in Europe, in South America, and in Asia, the film has grossed more than "Gone with the Wind".

In the United States, movie tickets now cost less than $0.5, but box office receipts have reached $150 million, which is equivalent to every American watching it twice.

In Europe, the sensation caused by "Roman Holiday" is even more shocking to everyone.

In Switzerland, for example, the ticket price is now two Swiss francs, but the box office has exceeded 18 million Swiss francs, and the number of moviegoers has reached 9 million, while Switzerland has a population of only 4 million!

Of course, there are very few TV shows nowadays, and people's main entertainment is to watch movies and dance. This is incomparable to the rich entertainment activities of later generations, so although the number of moviegoers far exceeds that of later generations, it is only because of the times.

The popularity of "Roman Holiday" has also led to a series of influences, the biggest impact is that Audrey has now become the hottest star in the world, so that she can't even get out of the door surrounded by reporters.

Although she was a movie queen before, that movie queen was more because of Zhou Nan, plus Chu Kol's public relations.

Audrey's Anne is very similar to his own image, which can only be regarded as a true performance.

But Princess Anne in this movie shows her personal charm vividly on the screen. Many people go to the cinema repeatedly just to watch a movie at all, just to see her.

In the past six months, Audrey's large-scale advertising paintings and desk calendars, and wall calendars have sold amazingly, just by virtue of her personal image authorization in this regard, Audrey has become a little rich woman.

But she didn't have a chance to spend it, and at Christmas, she simply gave her two brothers half a million dollars to develop their own farm.

gave her parents 200,000 yuan as pocket money, and then handed over all the money to Zhou Nan.

Zhou Nan is actually not short of money now.

Last year, all his money was pressed on the inventory of motorcycles, but from the beginning of the movie's release, motorcycle sales began to blow out.

Originally, before the movie was released, there were only 5,000 units sold per month on average. But in the second month of the film's release, Ferrari received orders for nearly 500,000 units at once, and the 200,000 motorcycles in Zhounan's inventory were simply not enough for distribution.

At present, Ferrari is going all out, supplying 100,000 vehicles per month, but it can only barely meet the market demand.

For the sake of quality, Zhou Nan did not authorize production to other companies, and he did not plan to expand the scale of production.

The person who was most surprised was Enzo Ferrari, who from the very beginning did not support Zhou Nan's stocking behavior.

200,000 motorcycles, a cost of nearly 150 dollars, Zhou Nan invested all the funds and took out a loan of nearly 10 million dollars, to reach such a high inventory, which is a great risk.

At the original sales rate, it would take three years to sell out the inventory.

But now, all of them have been sold at once, and the number of orders is still more than a million units. If Ferrari wanted to fulfill all its orders, it would have to produce non-stop for at least a whole year.

Although Ferrari made a lot of money, the lion's head was still earned by Zhou Nan. Because this motorcycle model belongs to the processing commissioned by Zhou Nan, Ferrari only earns processing fees.

According to the net profit of almost 40 US dollars for a motorcycle, after all the production and sales of more than 1 million motorcycles, Zhou Nan's income exceeded 50 million US dollars.

And these will only take a year at most.

This money, coupled with Zhou Nan's original assets, Zhou Nan's personal assets will also exceed 100 million US dollars, becoming one of the richest people in this era.

Now the media's praise of Zhou Nan and his wife has reached a feverish level.

Audrey is a new generation of global idols, and Zhou Nan is a new generation of heroes.

And now, the global idol can only frown and analyze the relationship between media and literature, and complete the homework assigned by the teacher.

Now, countless Hollywood scripts are sent to the door, but it is not a script written by Zhou Nan, and Audrey is not very interested. At least until she graduates from college next year, she doesn't want to focus too much on movies.

Zhou Nan has been thinking about new books for a while now.

After three years of teaching, he has streamlined some redundant parts of the book and compiled it into two volumes.

Although this year's teaching is not over yet, the book has already begun to be published.

Since this book attracted the attention of countries around the world more than two years ago, it is now directly included in the political economy textbook of universities in many countries.

Therefore, the book was not authorized by Zhou Nan to ordinary publishing houses, but directly authorized to the education departments of various countries.

Although the education department gave Zhou Nan less royalties, their sales volume was much larger than that of commercial publishing houses.

Relying on this set of books, Zhou Nan will also have a large amount of royalty income every year in the future.

He has written books on history, humanities, politics, and economics in a row, and Zhou Nan is also a little tired of continuing to write in these aspects, because some of the books on political economy in his head are not suitable for pushing into the market now.

It will take at least one or two decades for some new theories to come up with them.

Moreover, these books are all academic books with hard power, and they have little impact on the spread of Chinese culture.

So, he now wants to write one.

Speaking of which, the most famous should be Jin Yong, who is two years younger than Zhou Nan.

His atmosphere is magnificent, elegant and vulgar, miscellaneous and appropriate. The hatred of the country and the hatred of the family, and the love of children are vividly depicted.

Therefore, his book is an adult fairy tale, where there are Chinese, there is Jin Yong, which is not false at all.

To put it simply, his writing is good-looking and wonderful.

At a deep level, he directly shaped the trends of popular culture for decades to come.

Although in some places, Zhou Nan did not agree with his ideas, but the influence of the martial arts culture he created on the Chinese people cannot be denied.

So Zhou Nan himself wanted to create a book and modify some of the fallacies in Jin Yong.

For example, a sentence of the world's martial arts came out of Shaolin, and a sect that was originally dedicated to foreign minions and invaded the Central Plains. Shaped into a local sect leader, which Zhou Nan, as a Taoist, absolutely disagreed.

Buddhism from the Han Dynasty entered China and was initially rejected by the Han Emperor. Therefore, they relied on the power of the grassland, with the help of Wuhu Chaohua, invaded the Central Plains, and developed and grew.

They are more into the WTO than the Taoists who advocate self-cultivation, more drilling, and better at political speculation, so after the Sui and Tang dynasties, they gradually developed into the largest sect in the Central Plains.

This is also related to the fact that the philosophy of Taoism does not conform to the ruling class, and Taoism has become a source of rebellion.

In particular, the later convergence of Confucianism, Buddhism and Taoism made Buddhism a religion that met the needs of the localized ruling class, and Taoism lost any competitiveness.

Many Taoist things were taken by Buddhism and became Buddhist things.

For example, the abbot, which was originally the name of Taoism. Nowadays, when it comes to the abbot, everyone only thinks of monks, not Taoist priests, which is really a shame.

Of course, Zhou Nan himself did not like Taoism, he did not even like any religion.

Because all religions are blinders of thought, parasites of society.

But he couldn't watch foreign Buddhism become mainstream and Taoism become the last stream.

In martial arts, Shaolin Temple, a temple without any martial arts secrets, has become a symbol of martial arts. Zhang Sanfeng, the champion of civil and military affairs, turned out to be a monk.

In the forties and fifties, because of the popularity of the "Legend of the Swordsman of Shushan" by the lord of the Pearl Building, Taoist culture was slightly stronger than Buddhism among the people.

But later Jin Yong began, and martial arts writers raised Buddhism to the top of Taoism, which led to young people in later generations believing that Buddhism was stronger than Taoism.

It's only been 50 years now, Jin Yong and Liang Yusheng haven't started their official creations, and Zhou Nan also wants to take the title of the originator of the new school of martial arts.

But Zhou Nan didn't have any confidence in writing, this is not like a history and humanities book, as long as there is a fair pen, it is enough.

It is not difficult to make it look good, but it is difficult to lift weights like light, like Jin Yong, to write classics.

Zhou Nan is also afraid that it will become his Waterloo and become a shortcoming that will lower his qualifications.

In social and humanities books, few people can compare with themselves, and now there are few people, such as Russell and Town, who are dozens of years older than Zhou Nan, and their works are dry and difficult to understand.

So in terms of the influence of this type of work, it can be said that no one can compare with Zhou Nan.

But if what he wrote can't be regarded as classics, Liang Yusheng, Jin Yong's works are more popular than his own, and some people will say that they are more talented than themselves.

It was an adventure, but Zhou Nan still wanted to give it a try.

It's a big deal, if you don't like what you write, you don't publish it.

Moreover, Zhou Nan has a greater advantage than anyone else, he has the classics of later generations in his memory, and he understands the strengths and weaknesses of each opponent.

Moreover, by writing the script of "Roman Holiday", he also mastered the tricks of stage playwriting and film screenwriting, and the picture he wrote had a strong sense of imagery.

This can be seen from "The Diary of Anne Frank".

At present, more than 15 million copies of "The Diary of Anne Frank" have been sold, which also shows that everyone still recognizes his ability to write.

Of course, this is also because "The Diary of Anne Frank" is a documentary, and it needs a cold pen.

But martial arts, what is more needed is to attract readers and make readers engage.

When he didn't have enough confidence, Zhou Nan decided to be conservative in the first book and borrowed the structure of "The Legend of the Condor Heroes" to write his own.

Among all Jin Yong's, Zhou Nan's favorite is this one, because the central idea of this book is "the great man of chivalry, for the country and the people".

In today's era, all Chinese people need a core centripetal force of the country and the nation to unite them.

Moreover, the exposition of traditional Chinese culture in this book mentions some of them.

Traditional cultures such as rituals, music, archery, royalty, calligraphy, mathematics, medicine, divination, etc., as well as calligraphy, music, martial arts, quyi, chess, festivals, and folk customs are introduced.

Based on this book, Zhou Nan will also translate into various languages, like the world to promote his country's traditional culture, and fight a culture war decades in advance.

Even though the dissemination may be subject to some limitations, but television, movies, these propaganda can also follow.

Chinese food, Chinese kung fu, Chinese medicine, these can all become popular decades in advance.

Zhou Nan believes that as long as perseverance leads to the steady development of South China and the economic take-off, Chinese culture will surely become one of the mainstream cultures in the world.