Chapter 242: Hunger Marketing

"Stimulation...... Domestic demand? ”

Leonardo muttered this word that he had never heard before, and the second monk asked in confusion, he is my favorite appearance at this time, and he can finally put away that set of things in advance, and listen to me humbly to finish what I said.

"That's right, domestic demand!"

Seeing the old man's humble and teachable appearance, I was more energetic, and shook my finger to give him a detailed analysis.

"The so-called domestic demand, is the purchasing power of ordinary people, although the overall economic situation of each household is not abundant, but the most basic consumption potential still exists, even if they are self-sufficient in food and clothing, but we have to think of the law to cultivate their consumption demand, in other words, to stimulate purchasing power, so that farmers as long as they have money in their pockets, they want to spend it quickly to buy something home."

"What do you mean...... Do we give money for them to spend hard? ”

Leonardo is worthy of being an old fritter who has been up and down in the business sea for many years, and once he clicks on it, he immediately grasps the essence of the problem, and there is no obstacle to communication.

"Isn't it something like the hunger marketing you told me about?"

"Clever!"

I had a teachable smile on my face, and I couldn't help but snap my fingers, and the old man who paid attention to etiquette was stunned for a long time and couldn't speak for a long time by my frivolous behavior.

"We use cash to stimulate consumption, and ordinary people simply don't use that much gold coins, so they can only spend on other things."

"For example, we can sell fine weave cloth from Italy and Flemish cashmere at a reduced price, these luxuries that are unattainable for them, in terms of quality and color, are much better than family-produced linen, and the price is fair, so that people are naturally willing to pay for them."

"In this way, we not only stimulate consumption, attract more merchants to transit through Nijmegen, increase their own taxes, but also squeeze the people's own linen and change their consumption needs, so that we can change family business to intensive production, as for what is called intensification, I will popularize it for you in the future."

"Gather the women, set up factories to weave cloth, and when the local market in Nijmegen reaches a certain size, the merchants will also consider the cost and safety of transportation, after all, they all need to pursue the maximization of profits, maybe they will introduce the production technology of these high-end fabrics, and open a workshop in Nijmegen, which can help us develop the local economy, introduce production technology, and we cannot rely purely on imports in terms of raw materials, and the prosperity of the sheep industry can adjust the industrial structure."

"Well, the matter of industrial structure will be discussed later, and some people who are not able to work will be left to fend for themselves. All in all, there are too many benefits, we must remember that the market is a unified whole, and it affects the whole body, as long as we guide it effectively, the benefits brought by it can not be quantified by numbers alone. ”

Leonardo beckoned his attendant to write down all the words of my conversation verbatim, so that he could find time to ponder it.

The longer the old man came into contact with me, the more he was amazed by the novelty he had never seen before, like an explorer in a new continent.

His current state is somewhat similar to that of Kohler and the bull when he had just entered the period of worship of me, and he admired the endless whimsy of the lord, but the difference between him and the above two elm heads is that Leonardo would write down useful ideas, and then comprehensively consider his own execution ability, make some modifications, and finally be able to realize my wild ideas one by one, while Kohler and them are just new for a while, and when they have passed this frenzied worship, they will not be surprised, Therefore, our ancestors taught us a long time ago that those who work hard govern people, and those who work hard govern others, and it is true!

I leaned down and leaned my face closer, knocking on the door of my head to search for those obscure words on the map, I had been in this era for so long, I had been engaged in building utopias and fighting battles, and I had not had much time to learn to write.

Although in this era, writing was a privilege in the hands of the upper classes, especially the church, and the aristocracy was mostly martial arts, not ashamed of illiteracy, and even generally believed that literacy was a troublesome task for women, but I still hoped that I could improve my level of education, at least when it came to reading letters and finding maps, it would be less difficult, Leonardo praised my enthusiasm for learning, but did not approve of the hands-on approach.

"If you are rich and rich, what is the use of a clerk and a precious? The knowledge they have learned throughout their lives is to serve the aristocracy to support themselves. "The old guy once questioned me in a serious way, and I made people look like bullies who took people's jobs.

"Next year's canal project can be explored now, and more attendants should be sent to bring sufficient supplies, and strive to summarize all the situations along the way."

"This canal from Nijmegen to Utrecht, which connects several large rivers flowing in parallel to the territory, is conducive to strengthening the control of this newly conquered land, extending the trade of the North Sea to the interior, and transferring a part of the wealth of the Frisian lands, cutting off their economic resources for the rebellion." ”

"The natural river section that can be used in the project to reduce costs, but the necessary widening and dredging must be carried out to achieve the purpose of convenient navigation, annoying shoals and reefs must not appear, and the castles along the way must be supervised, and these idiots cannot be allowed to set up cards along the river to impose taxes, I want an unobstructed golden waterway, not a big toy built for myself, do you understand?"

Leonardo squinted at the rivers on the map, and pointed to the prosperous port of the Mulan Waterway, where Willemstad was at the mouth of the Mulan Waterway, adding: "In fact, we can also take this opportunity to dredge the Mulan Waterway, and the cargo ships can go down from Nijmegen to the sea to Flanders, which can save half the freight than taking the land route." As long as we can really form the large-scale cashmere industry you planned, leave it to me to operate, and use our chamber of commerce to sell back to the local market, we will definitely crush Flender's cashmere production and seize the absolute dominance of trade, as you said. ”

I nodded with satisfaction, the old guy's business acumen is really not covered, in such a short period of time, not only fully understand the economic ideas of the later generations that I instilled, but also be able to integrate and draw inferences from one case to another and apply them to actual combat, and now he must be a god-level figure like Buffett.

"Your idea is very good, but you can't be in a hurry, you have to slowly embezzle Flender's property, otherwise I can't explain to the Earl if I act too violently, after all, he is my father-in-law, and there must always be some affection between relatives."

Leonardo's eyes burned in agreement, the expression of satisfaction like a cat stealing fish on his face was very interesting, although it had been a long time since he had personally operated the things in the mall, but the habit of rolling in the pile of money all year round and staying was still unable to change, and he was immediately excited when he heard that it was profitable.

"My lord, you are really a miracle created by God, you have made me understand that war is not only a barbaric act of nobles carrying spears to fight each other, but also can defeat potential enemies through this invisible bloodless economic method, these wonderful ideas do not belong to this era at all, so that I, as the heir of Enides, can't help but strengthen the faith of my ancestors, you are an extraordinary figure, and will surely let this impetuous world hear the roar of the king!"

Chat with Leonardo about some daily trivial matters, and see that it is almost time for the afternoon meal, and the old man who still maintains the habit of eating two meals a day gets up and says goodbye, and I have nothing to do to keep it, do you think I will tell him that there is a king-sized smoked wild boar and a lump of yellow cheese that you can't bite into for dinner?

It is important to know that cheese was a pure luxury in this era, and since the fermentation technology was not yet mature, the chef would only consider making it when the milk was extremely rich.

Their method is also simple and rugged, throwing the bucket of milk aside to ferment naturally, and when the taste turns slightly sour, pour it out and boil it in the pot, filter and squeeze it repeatedly, and finally get such a small piece of sour cheese, but it is also a rare dessert for me.

At dinner, Serena took a few good ladies around the table to dine with me, maybe it was a relationship that I hadn't seen for a long time, and I actually stared at her secretly with some fascination, and inadvertently exposed my collarbone for a long time.

Serena, who was biting her ears and laughing happily with her sisters, noticed my strange appearance, and the corners of her eyes immediately showed a playful look, which made me embarrassed, and hurriedly lowered her head and mechanically pulled something into her mouth, but did not find that there was actually nothing on the plate, and the smile in her eyes was stronger, and I was like a man with glasses who was found following the school flower home, cramped and restless, and the ladies were very aware of the situation and made excuses to say goodbye one by one, and finally took the door of the dining room with a very intimate hand, leaving only the two of us lonely men and widows to sit without saying a word.

The air in the room seemed to be on fire, the heat was so hot that my mouth was dry, beads of sweat kept coming out of my forehead, Serena smiled, moved to my side, her eyes were full of delicate longing and red luoluoluo's teasing, I swallowed and spat with difficulty, felt a burst of impulse from my lower body, and silently said to myself:

"Oh God!"

Then he carried her to the table without stopping, and blew out the rickety burning candle......

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When I opened my eyes, the room was filled with the smell of intoxicating luxury.

I moved my numb arms, only to find that Serena was sleeping soundly on the pillow contentedly, her red face reflecting the luster of youth, a few locks of hair stuck to her forehead, playfully covering her charming eyes with slightly fluttering eyelashes, for a moment, my heartbeat temporarily missed a few beats, and I only hoped that time would stop at this moment and never go away again.

I straightened up, looking at the various clothes thrown from the door to the bedside, a little surprised by my madness last night, stumbling along the way, I don't know if I was bumped into by others, at that time patronizing the comfort and wildness of the gallop, my mind was willingly dominated by my body.

I shook my head and smiled bitterly, and lay back on the warm quilt, staring at Serena's sleeping side face a little stunned, even breathing with a blurred restraint, after a long time, I reached out my hand, trying to pull away the hair covering her forehead, but accidentally woke up the beautiful woman, looked at me with disgust, and then coquettishly arched her body into her arms again.

(End of chapter)