Chapter 85 Propaganda and Positioning
Tea is a good thing, this is the conclusion of Xi Zhicai, especially green tea, which can completely replace wine in many cases.
Alcohol is a good thing, but getting drunk is not everyone's thing. The key is that there is a shortage of food in various places, and the price of wine has also risen, and no one can say when it will recover.
"Green tea can be sold in small quantities, which ensures that the Lee family is exclusive! On the contrary, black tea can be considered as a joint venture, but it is best to keep it secret! Xi Zhicai put down the teacup, and then suggested to Li Ming.
"I also plan to do so, and at the same time, I can consider letting the people of Huiji County plant a small amount of Longjing and Biluochun on the hillside, the taste may not be as good as that of Wu County and Qiantang County, but it is easier for us to master!" Li Ming nodded.
If the tea is famous, it is estimated that the origin of these two kinds of tea will be bought by the local tyrants for the first time, and if they want to buy it, it is estimated that they will have to pay more price, thereby increasing the cost of tea.
"Why don't you try to buy the area where the tea trees are located first?" Xun Cai walked in, "Mrs. Ben has already made a move!" Now Wu County and Qiantang County, the mountains where the tea trees are located, have all belonged to the Li family! ”
"How do you ...... What money did you use? Li Ming was a little surprised, where did Xun Cai get the money, but then she reacted, she was only afraid that she would sell the dowry for money.
"This is an investment for the concubine...... Well, the husband has said such words before. The tea leaves in the two places are the new dowries of the concubines, if the husband doesn't want to be concubines in the future, people will have to live on the two teas......" Xun Cai pointed to himself, and then said with a pitiful expression.
"I won't let you go in this life!" Li Ming directly held her in his arms.
"Husband...... In broad daylight, others are still looking at ......" Xun Cai was hugged shyly, and it was difficult to resist, so as not to alarm the fetus in the womb.
"Lord, since the tea has been bought, the key is to promote black tea and green tea. The subordinates thought that they should invite all the families over and enjoy tea together! Xi Zhicai suggested.
"I also have this plan, after all, the family is really short of money now......" Li Ming smiled bitterly.
"The subordinates are incompetent!" Xi Zhicai and Zhang Mo replied one after another, making plans or marching to war, the two of them knew how to develop the economy, and even how to make money quickly, but the two of them were directly blind.
Li Ming was in retreat for ten days, and he knew it after a little inquiry. For Huiji County, Li Ming's movements are the first thing that needs attention, so he naturally did not hide from others about his retreat and tea making.
Chen seems to have bought a hill in Damo County and tried to transplant tea trees on it. It's just that in the eyes of many people, the economic benefits of tea are not as good as food, because everyone didn't pay attention to it at the beginning.
Li Ming suddenly sent an invitation, inviting them to come over for tea, and everyone just came over with the attitude of Le Yile. In the end, tea is something that only a few scholars will drink, and there are not many people who study it, and there are not many people who like it, so there is no market to speak of.
Many people thought that this time they were just coming to be vassal, and they were chatting casually before tasting tea, just as a social.
"This taste...... It's strange...... "The smell of tea slowly wafts through the air, and many people smell real black tea for the first time." It's definitely not a bitter and salty stuff with a lot of condiments.
It's a bit like a medicinal soup, but it's softer, and it doesn't have the flavor of cooking tea with a lot of condiments or even fat.
"Come on, come on, some group tea has just been made at home, everyone comes to taste it! This thing can be found in the wild, if it can be cultivated systematically, the cost can be further reduced, and it is possible to ship in large quantities! Li Ming, who was sitting on the main seat, spoke, and at the same time, someone immediately brought a cup of tea to everyone.
"Why don't you add tangerine peel and salt to this tea?" Gu Yan had tasted tea before, mainly because Cai Yong had the habit of drinking tea, but he was a little insensitive to this kind of thing, and at most he drank it for the sake of vassal elegance.
"That's what you want, and adding milk and sugar to your liking actually has a different flavor. The key to this thing is that it is cheap, and as long as it is properly stored, it can be stored properly without problems for more than half a year. Everyone knows that this wine has become more and more expensive, and in the future, I am afraid that I will not be able to afford it if it is not a big family, so is it possible for ordinary small families to drink this kind of black tea? Li Ming asked.
"It's a good deal!" Gu nodded, if the shelf life is so long, it can be sold farther.
"The point is that it's greasy!" Li Ming pointed to the teacup, "In winter, everyone eats meat, at this time, you can drink some tea to relieve greasy, and it is easy to relieve your hands......"
This immediately attracted the attention of more people, after all, when it comes to winter, you will face the problem of constipation, which is also the existence of many people. Especially for wealthy families, the pain of constipation in winter is even more serious than that of ordinary families.
The key is that this is not Jiangdong, there is this problem all over the country, and now everyone naturally understands what the value of tea is!
"Over there...... I heard that they are troubled by this all year round, they hardly eat green vegetables, a lot of meat and fishy stomach, and it is difficult to ...... if they want to be comfortable" Li Ming led everyone's attention to the grassland again.
"Don't say it, the Xun family is definitely willing to get involved in this business!" Xun Biao didn't talk nonsense, he could hear that Li Ming planned to do tea business, and among all the people, only the Xun clan had a caravan to go to Sizhou or even the northern grassland.
"Our Chen family is also willing to get involved!" Chen Ying spoke on behalf of the Chen family, and when he came, he had already received Chen Cong's instructions.
"Gu is also willing to invest some money to come in...... I have to say that after Taishou arrived, I felt that many places had to use money...... "Gu Shi also said, his words were not wrong, Li Ming's arrival did cost a lot, but he also made a lot of money.
"The Zhu clan is also willing to invest some money, and we can also provide escorts to protect the caravan!" Zhu also came forward to make a statement.
"Lu's (Zhang's) is also willing to contribute!" The leaders of the Lu family and the Zhang family also responded one after another.
"The buying and selling of tea involves the cultivation of tea trees, and fortunately, this thing can be grown in the mountains, so large-scale introduction can be considered. When the time comes, the tea will be purchased and produced in a unified manner, so that a lot of trouble can be avoided. Li Ming said with a smile.
"Good!" Everyone nodded one after another, and unified procurement means that they will be given priority to purchasing their tea, which is also an income. There is almost no way to open up wasteland and farm in mountainous areas, and it is also a good choice to grow tea for profit.
"There is another kind ......of tea, this is the secret of the Li family, I call it green tea, and the taste is still above the black tea," Li Ming said with a smile, there is also a good taste of black tea, but the existing tea leaves, made into green tea, naturally taste better.
Sure enough, when the green tea was brought out and brewed in front of everyone, the fragrance really attracted everyone.
"According to the variety of tea trees, green tea is divided into three types: Kuding tea, Longjing tea and Biluo spring tea, the output is limited, and the price is ten times higher than that of black tea. Li Ming directly qualitatively made green tea.
The output is small, and it can only be supplied in small quantities, and the key technology must be in his hands. The separation of green tea and black tea can also highlight the identity of the tea drinker. Li Mingke plans to let green tea directly enter the high-end market.
These guests, after tasting the taste of green tea, immediately understood Li Ming's intentions and nodded their heads in agreement.