This is about the same, Zhu Ao put the chopsticks on the table, wiped his hands with the towel handed over by Lan Youcheng, and then threw it on the table, and said confidently: "The widow wants to open four roast duck restaurants in Dunhuang, you go and select three apprentices with the best skills to be the chefs in the store, the salary will be doubled, and there will be rewards for doing a good job." ”

The salary increase is the most exciting, Wang Dafu is unconsciously excited, but he is an old and sophisticated person, it is still necessary to do something at this time, and hurriedly knelt on the ground and said gratefully: "The villain thanks the king for cultivating, but the villain doesn't want to leave the Dianshan Institute, and the villain wants to stay and serve the king all the time." ”

Hypocrisy! Zhu Ao scolded secretly in his heart, but this kind of thing must not be said openly, otherwise someone would say that he had chilled his loyalty and bravery, gave him a blank look, and said in an impatient tone: "Okay." If you do a good job in the store, you are filial piety to the widow. Ugly words ahead, if you don't do a good job, the widow will not spare you because you are an old man in the palace. ”

Wang Dafu was taken aback by Zhu Ao's sudden majesty, and hurriedly knelt on the ground and kowtowed: "Please rest assured, the villain will definitely want the roast duck invented by the king to be famous in the country, no, famous in the Ming Dynasty, and will definitely not discredit the king." ”

"Hmm. Get up, clean up these days, the widow's shop is about to open. Zhu Ao was very satisfied with Wang Dafu's attitude, waved his hand, and motioned for him to step back.

Wang Dafu gave Zhu Ao a heavy knock again, and said respectfully: "The villain retires." The king and the ladies please use it slowly. Then he stood up, hunched over, and slowly withdrew.

Very good, this first thing is done. Zhu Ao was very happy in his heart, drank a few more glasses, and said to Huai En, who was standing next to him: "You go and let the Ministry of Rites count a good day to open, and call the four palace people you chose to come over." ”

Huai En was already the eunuch in charge of the seal, a high-ranking and powerful eunuch, privately known as the internal minister, and helped Zhu Ao establish a huge internal official organization to monitor and control the ministers. The six Cao judgments and the generals of the General's Mansion were polite when they saw him, but Huai En had a good temper, and he knew that no matter how high his status was, he was always the king's slave, so he was never arrogant because of Zhu Ao's favor, and he was also very polite to people. At this time, he stood beside Zhu Ao, holding the dust whisk in one hand, and bent down respectfully and said, "The slave obeys the order." The four men waited outside, and the slave and maid called them in. ”

Zhu Ao nodded slightly, and approved his request. With a wave of the dust, the little eunuch who had been waiting next to him bowed down and withdrew, calling the four people waiting outside to come in.

After a while, four eunuchs came in from outside the door, knelt in front of Zhu Ao in unison, kowtowed, and said: "Slaves and maids will knock to see the king, queen, princess, king, thousand-year-old, thousand-year-old, queen, princess Jin'an." ”

"Lift up your head and show the widow." His own minions, naturally don't be polite, Zhu Ao said casually, although he is very relieved of Huai'en, but this person is not very old after all, it is inevitable that there will be times when he looks away, the problem of employing people is a big matter, and the widow must personally check it.

The four eunuchs slowly raised their heads, to Zhu Ao's surprise, he thought that Huai En would choose a young eunuch who was about the same age as him, but he didn't expect that he would choose middle-aged eunuchs around forty years old. These four people looked at them as loyal and capable people, Zhu Ao was very satisfied, and reprimanded him with the attitude of a master: "You are all slaves of widows, but there are differences between slaves and slaves, are you willing to be a slave who can only serve tea and water and serve people, or are you willing to be a slave who can share the worries of widows?" ”

This question is not difficult to answer, and the four eunuchs knelt on the ground and kowtowed, saying, "Slaves and maids are willing to go to the soup for the king, and they will not give up." After the slave and maid leave the palace, they will definitely live a good life for the king and share their worries for the king. ”

"You must remember that the four stores you are in charge of are sample shops carefully built by the widows, and you must operate them well after you pass, cultivate more capable minions, and manage more branches for the widows in the future." Zhu Ao sat on the front seat and said in a serious and earnest manner. The so-called first battle must be won, the first shot must be fired, the first shot is fired, and the next things will go more and more smoothly, otherwise the plan to make money is likely to be in vain as soon as the clues are revealed.

The king said so, and the four eunuchs naturally felt a great responsibility, knelt on the ground together, kowtowed, and said, "The slave and maid must live up to the king's trust and do the errand assigned by the king well." ”

Zhu Ao waved his hand and motioned for them to stand back. The chef is there, the shopkeeper is there, the store is chosen, and the next thing is to have everything, only the publicity is missing.

The so-called wine aroma is also afraid of deep alleys, although the quality of roast duck is very good, but after all, there is no popularity in the northwest, if it is just a step-by-step listing business not to publicize, the business at the beginning may not be too good, which does not meet Zhu Ao's requirements, he wants the roast duck restaurant from the beginning to cause a sensation, and the popularity is getting higher and higher, quickly swept the country.

Propaganda is to pay attention to methods, and Zhu Ao has already thought of a whole set of propaganda strategies, specifically - guessing riddles.

First of all, it is a way that is popular and acceptable to the public, whether it is male or female, old or young, whether you are illiterate or not, you can participate, and if you are illiterate, you can be read to you.

This method is very easy to cause a sensation with a huge amount of rewards, and maybe it will cause a phenomenon of thousands of empty alleys on the day it is held, which will have a good role in promoting the promotion of the roast duck restaurant.

It didn't take long for the news from Dunhuang, the temporary capital of the Su Kingdom, that His Royal Highness the King of Su had won a great victory over the Uighurs, and that the people had made great efforts, and in order to thank the people of the whole country, a guessing contest was held in four places in the city, and the winners were rewarded with huge sums of money to show that the whole world celebrated.

Those four places are naturally the addresses of the four roast duck restaurants that Zhu Ao is going to open. This news spread far and wide, there were few entertainment projects in ancient times, there was no TV, there was no Internet, and it was already a very joyful activity to be able to watch long dramas. And this kind of activity where everyone can participate in it and win huge rewards is even rarer, and it suddenly arouses the interest of all the residents in Dunhuang City, and people are talking about it before and after dinner, and they are talking about what kind of huge rewards His Royal Highness King Su will come up with to have fun with the people.

Zhu Ao's ears and eyes in the city have already reported the reaction of the residents in the city to Zhu Ao, and Zhu Ao is very happy that the residents can show such heat, and immediately ordered: The riddle competition is divided into four divisions, and the competition is three consecutive days, and each competition area produces a champion every day, and the champion reward on the first day is three brocades, and the rewards in the future are more and more valuable day by day. The time of the competition is scheduled for August 13, 14 and 15, when the whole country will have a holiday and celebrate together.

"Have you heard? The champion of this riddle contest is three brocades, which can be worth forty-five taels of silver, and can buy fifteen ploughing oxen. "At the beginning of the Ming Dynasty, the ploughing ox was about three taels of silver, and a brocade horse was worth about fifteen taels of silver in the northwest, so just three brocades were a huge wealth for ordinary people.

"Who's to say it isn't? The king is so generous, he has not forgotten our contribution to the defeat of the Falcon army. ”

"yes, yes. My baby has been smart since he was a child, and this time I must participate, get me a championship back, and I don't have to worry about being poor from now on. ”

"I heard that the rewards on the second and third days are richer, but what are they? Will it reward hundreds of acres of land? ”

"Look at your beauty, even if it is a reward of a few hundred acres of land, you have to be able to win it back, besides, I have to go back and practice guessing riddles with that old woman in my family."

The people of Dunhuang have been talking a lot, and they have been talking about the riddle contest for the past few days, and even some people in the nearby suburbs have heard about it, and they are all practicing their guessing skills at home, waiting for the time to be able to dominate and win huge rewards.

In the blink of an eye, it was August 13th, and on this day, the front of the four roast duck restaurants was full of people, and the voices of people were very noisy, all waiting for tonight's event. Zhu Ao wore civilian clothes, and under the protection of the guards, he sat in a high-end box in a roast duck restaurant, watching all this in front of him, smiling with satisfaction while drinking tea.

The crowd was watching the game, and Zhu had wrapped the roast duck restaurant's signboard in red cloth to add to the mystery, so no one knew what such a large building was used for.

"Dang!" A golden gong sounded, and the crowd fell silent instantly, because they knew that this was the signal for the start of the game.

Sure enough, a man who looked like a man shouted at the top of his voice: "Fellow villagers, I think you have heard that our Royal Highness has specially organized this event to thank you for your efforts in the Great War against the Uighurs, and set up a huge reward to celebrate the whole world!" ”

"Good! Good! King Shang Chitose! King Shang Chitose! The crowd erupted in a burst of shouts, and although the odds of winning the jackpot were slim, it was a matter of joy, and everyone felt that their king had come up with a way to thank the people.

When Zhu Ao saw this scene, his heart was even more happy, and an obvious smile hung on the corner of his mouth, the role of propaganda is really not negligible, a good thing, if it is hacked a lot, it will also become a bad thing, and a bad thing, if it is blown a lot, it will also become a very good thing.

This incident gave him another inspiration, he must grasp public opinion in the future, this is an invisible knife, it belongs to killing people without seeing blood, and the existence of a bitch can still set up an archway. At the end of the Ming Dynasty, the Donglin Party controlled the public opinion of the world, making the emperor very passive, as long as what he did did not meet their interests, he would be immediately beaten into a villain, so he couldn't collect the taxes he wanted to collect.

It is not surprising that the Donglin Party was able to control public opinion in the world, because there were not many literate people in the Ming Dynasty, less than 5 percent of the population, and those who were literate and famous were the most famous in the Jiangnan area, so these people colluded with the big landlords and big capitalists in Jiangnan, and used the huge financial resources in their hands to set up academies, poetry societies and other organizations, and worked hard to smear all those who infringed on their interests.

Later, this group of people basically surrendered to the Qing Dynasty, because the family had too much money and had not spent it, and they were reluctant to die. became the main force in the revision of the "History of the Ming Dynasty", and grasped the power to dress up the little girl in history, so their tall and majestic image was established. And Tianqi and Wei Zhongxian, who had hit them, were the worst hacked, one became the most mediocre and incompetent carpenter emperor, and the other became the first traitor in history.

It's really a group of beings who are more disgusting than bitches, or what Chongzhen said: everyone can be killed!

It is not difficult for Zhu Ao to control the public opinion of the country, first of all, he has a lot of power, and no one dares to challenge his authority at present and in the foreseeable future, let alone smear him. Secondly, he has begun to popularize compulsory education throughout the country, and in a few years, everyone in the country will have basic reading and writing skills, and everyone can read and write their own opinions, and will not be controlled by a small number of readers.

In this environment, the creation of an official newspaper would convey the king's will to every one of the people of the country, without being smeared by the ministers in the middle. The control of this official newspaper must always be in the hands of the emperor, and the ministers must not be allowed to interfere.

Just when Zhu Ao was sitting in the private room and imagining the future, the riddle competition below had been carried out round after round, and the rules of the competition were very simple - the elimination system, those who couldn't answer were eliminated, and those who answered were promoted, and the competition lasted until the last round.

"Fellow villagers, now the final round of the competition is about to begin. There are only two of them left on the stage, and the rules of the next game are the rush answer system, a total of eleven questions, and whoever can answer six questions correctly is the winner. The guy with a loud voice shouted at the top of his voice, he is very good at mobilizing the atmosphere of the scene, such a few simple words, all the atmosphere of everyone on the scene was mobilized at once.

The crowd at the scene shouted at the top of their voices, which was simply excited, shouting: "Hurry up, what nonsense? "It's the final again, it's the answer, and there are huge rewards, the atmosphere is not too tense, the audience is already impatient, even the previous losers are shouting to start the game, so that they can see the grand occasion of the master's moves, and they are not in vain.

Then, book friends who are familiar with variety shows can guess that the next thing is the advertising time. Sure enough, the loud guy immediately pressed down with his hand, signaling the shouting crowd not to get excited, and then shouted at the top of his voice: "Don't worry, fellow villagers, now that the game has been going on for so many rounds, the players should also take a break." Let's suspend the game for a quarter of an hour, everyone also take a rest, if there are neighbors who need melon seed tea, go to the shop under the hall to ask for it. ”

"What the hell!" There was a shouting and scolding from the crowd, and although a few people left, most of them stayed, and they stayed for so long anyway, not for the last quarter of an hour.

"Erhu, should we go?"

"What are you going to go? Can't wait a quarter of an hour? Are you in a hurry to go home and enter the cave room? Look, didn't the big cow who just left come back too? Wait a little longer. ”

In this quarter of an hour, the shopkeeper was busy, and frequently served tea and melon seeds, making a lot of money for the store.

In the end, after rounds of fierce answers, the winner of this battle was finally decided - Li Ping of Hongwu Street, Dongcheng District. Everyone knows that Li Ping is a seller of baked cakes, and he has not been in Suguo for a long time, so he must have no background, which shows that this game is fair and transparent.

Li Ping's wit in guessing the riddle was also deeply impressed by everyone, and everyone was very convinced by this result. Li Ping won the championship, and he was very excited, which not only affirmed his IQ, but also allowed him to get a rich reward - brocade worth forty-five taels of silver, in the early years of the Ming Dynasty, brocade could be used as currency, so it was equivalent to him winning a rich cash prize, he could buy a new dress for his wife and a lot of delicious food for his children.

"Fellow villagers, Li Ping has already received today's reward. It can be seen from this that our king is the same, Tong Su is not bullied, and it is a great blessing for us to live under the rule of his old man. The loud-voiced guy lost no time in publicizing the noble character of the king, because he knew that the king was here, and he was also a person who worked for the king after all.

"yes, yes. The king is a thousand years old, the king is a thousand years old. The crowd erupted in shouts.

The loud-voiced guy pressed down with both hands again, signaling the crowd to be quiet, and then shouted at the top of his voice: "That's all for today's game, and at the same time tomorrow, we will still compete here." Tomorrow's gift will be announced first, that is, three brocades. ”

"What? Isn't that the same as it is today? Doesn't it say that it is getting richer day by day? "There was a commotion in the crowd again, this is different from the propaganda, just said that the king is a promise, how can you do this? Isn't this a sign on the smashing king?

"Hey, hey, hey. Don't get excited, everyone, I'm not done yet. The guy with a loud voice had a sweaty expression, blaming himself for his habit of selling guanzi, and today he made an old mistake at an inopportune time, and was scolded in vain, and quickly explained: "In addition, there is also a pair of ink treasures written by the king himself." ”

"Wow! Is it true? Did you lie to us? The crowd suddenly became excited, they all knew that Su Wang Zhu Ao was a calligrapher, wrote a good handwriting, and was often praised by His Majesty the Emperor. His Majesty the Emperor once gave him a lot of letters.

This is not the key, there are many good characters written in the Ming Dynasty, but the king's Mobao can be unique, that is not everyone can get, not everyone has the big officials of the court, occasionally a few are given words, and they have to be carefully framed and placed in the lobby arched.

Now, the king uses his ink treasure as a reward, how to make the people below not excited, if anyone gets this ink treasure, it is a great honor, enough to treasure it as a family heirloom, it is not easy. In the future, when the official enters our house, he has to kowtow to the words on the wall of our house first, what is it like?

"What did your neighbors say? This was ordered by the king himself, and there were a few people who dared to falsely tell the king's will. When you go back, you should practice guessing riddles, and maybe you will be the one who wins this supreme honor. The man still shouted at the top of his voice, but there was a slight sense of loss in his tone, because he was the host, and he could not participate in the riddle guessing activity, which meant that he would never have the opportunity to obtain the ink treasure written by the king himself and pass it on to future generations.

"Good, good. Let's all go back and practice hard, and tomorrow we must defeat the pancake seller. There were bursts of shouting and laughter in the crowd, this reward is too rich, you can not only get the benefits of three brocades, but also get the supreme glory of Wang Shangmobao, fame and fortune, how can people not look forward to it?

In addition, everyone is talking and conjecturing, what will be the reward on the third day? What could be more valuable than the king's inkstone?

This battle was fought well, and received very satisfactory results, Zhu Ao was very satisfied, called all the staff in this roast duck restaurant over, praised a few words in person, as a sign of encouragement, and took the guards back to the palace.

Because he hasn't written Mobao yet........ this idea was also improvised by Zhu Ao, if you want to mobilize people's enthusiasm, a certain material reward is necessary, but the material reward can't be too high, guess a riddle and you can get rich overnight, so what do those who work honestly think? It does not conform to the main theme of hard work and hard work of the whole people in the country. Therefore, it is necessary to set up some spiritual rewards to make up for the lack of material rewards, people are vanity, after earning money, they begin to ask for status, and giving them a pair of ink treasures can well satisfy their vanity. Anyway, Mobao doesn't want money, and the widow posts every day, and I don't know how much Mobao writes.

After returning to the palace, Zhu Ao was thinking about which words would be more appropriate for them? This night he stayed in Di Linazha's Gyeongbokgung Palace, to be honest, compared to the other concubines, he still liked to stay here for the night the most. Because the first and second concubines are all Central Plains women, they have been influenced by the etiquette of the Central Plains since childhood, they are thin-skinned, and they are a little rigid when they do bad things.

And Di Linaza is different, she is a full interracial woman, there are not so many twists and turns, she gives unreservedly to the person she likes, in order to meet his needs, in order to make him happy, she can do anything, so she will not resist or perfunctory in the face of some of Zhu Ao's requirements that will only be available in later generations, let alone let the maid do it for her, but personally serve the noble king in her mind.

This made Zhu Ao very satisfied. Zhu Ao had already changed his clothes, stood in front of the table in a light home clothes, holding a pen in one hand, and touched his chin with one hand to think about what word to mention, but he still didn't come up with it after thinking for a long time, so he had to ask Di Linazha, who was sitting at the head of the bed and reading a book, and said: "Aifei, you come to help the widow think about it, what word should be mentioned by the widow of Mobao tomorrow?" ”