131 Chen Beiming's advertisement

At twelve o'clock at noon on the second day, Chen Beiming came to Apple's headquarters.

Apple is still a small tech company, so it doesn't even have a decent office building.

Originally, Xu Qing meant to buy a floor first, but Chen Beiming advised her not to act for the time being, he felt that the best plan was to wait for the Apple brand to become an instant hit and Chen Beiming could fully control the company - at this moment, most of Apple's equity is in the hands of investment funds.

"Hill, here." Xu Qing saw him and beckoned to him.

Chen Beiming walked over and followed her into the small conference room.

In the conference room, people from the advertising agency were already sitting and waiting.

"Mr. Xu!"

"Mr. Xu!"

Seeing Xu Qing come in, everyone sitting stood up.

Xu Qing introduced to everyone: "This is the Mr. Chen Beiming I told you before, he is in charge of our Apple's advertising design plan. ”

"Hello Mr. Chen."

"Hello, Mr. Chen."

Although everyone was a little surprised in their hearts, they still hurriedly shook hands with Chen Beiming and said hello, not showing their surprise.

"I'm sorry to keep you waiting." Chen Beiming shook hands and apologized to everyone.

He can't help it, he still has to go to work in the morning, and only at noon or evening, and on weekends, he has his own time.

After a few words of greeting, everyone began to discuss Apple's advertising, of course, in fact, the main thing is Chen Beiming said, everyone listen.

This advertising company is a well-known advertising company in the capital, and has good cooperative relations with major TV stations and CCTV.

Of course, there is a more important consideration, the business director of this advertising company has a good relationship with Xu Qing, and you can save a lot of trouble by using the relationship of acquaintances, otherwise how can other companies let you design your own advertising plan?

"We have only one advertising slogan, Apple mobile phone, a mobile phone that people can afford, as for the advertising plan, I designed it, probably like this, a star holds our Apple mobile phone, and says that advertising slogan, Apple mobile phone, mobile phone that people can afford, this picture is three times in a row."

Chen Beiming said his designs and requirements one by one.

That's right, he's going to adopt the marketing and advertising plan of Brain Platinum.

He was only halfway through his sentence when there was no more silence in the small conference room.

"Mr. Xu, Mr. Chen is not joking with us, is he?" Yang Jun, who was closest to Xu Qing, asked Xu Qing in a low voice.

Are they a well-known advertising agency in the capital, okay, call them to do this kind of advertising?

My God, isn't that telling them to lift a rock and shoot themselves in the foot?

Although the others didn't dare to speak, they also looked at me and I looked at it, and they couldn't believe it in their eyes.

"Did I hear me wrong?" Someone's eyes widened and he doubted himself.

"Didn't Mr. Xu say that Chen Beiming is a master of advertising? This is his masterpiece? ”

Everyone was stunned.

After coming back to his senses, a person asked Chen Beiming: "Mr. Chen, let me confirm with you again, you require all major TV stations and CCTV to broadcast this advertisement in prime time, and the content of the advertisement is a celebrity who takes a mobile phone and says three times in a row that Apple mobile phones are mobile phones that ordinary people can afford?" ”

His eyes were slightly condensed, and he looked at Chen Beiming without blinking, so as not to miss any detail.

But he got a very positive answer: "Yes." ”

Didn't you make fun of us? He immediately wanted to curse this sentence.

Are they a well-known advertising agency in the whole country, okay to ask them to do something of this level?

God, if this spreads, the entire advertising industry will laugh out of its big teeth!

So he really wanted to shoot the case, and he scolded: "You're in the water, you can think of this kind of stupid and forced advertising!" ”

Of course, he didn't!

Nor will it.

He was just doing what he was told, not the one who made the decisions.

So he stood up: "Mr. Xu, Mr. Chen, we understand, let's go back and make arrangements." ”

But he didn't go back to arrange it at all, but went back to complain.

The first thing he did when he returned to the company was to directly find the company's business director and complain: "Mr. Li." ”

"Xiao Yang, I'm back! Did you get that ad copy from Apple? ”

"Got it, Mr. Li, please take a look."

The business director took it and looked at it one by one, and after a moment, she stood up: "Xiao Yang, you're not mistaken, right?" This is Apple's ad copy? ”

"Mr. Li, I'm not mistaken, Mr. Xu of Apple and Mr. Chen Beiming told us the plan together, Mr. Li, do this advertisement or not?"

The business director was stunned for a moment, then picked up the phone on the table and called Xu Qing's mobile phone: "Sister, that advertisement for your Apple mobile phone is really a celebrity taking a mobile phone and saying that the people of Apple mobile phones can afford the mobile phone?" ”

"Hmm." An affirmative answer came out of the earpiece.

"Isn't it?" The business director's eyes widened suddenly: "Sister, didn't you say that Chen Beiming is very powerful?" Didn't you say that the logo was designed by him? ”

"yes, he designed everything."

"But..... But ......" the business director opened his mouth, but said nothing.

"I know it's a bit difficult for you to accept this advertisement, in fact, I reacted more violently than you at first, but he told me that our current task is to launch the Apple brand, and this kind of advertising is rough, but simple and effective, the first use will leave an indelible impression, he asked me, what is advertising, is advertising art, his answer is, advertising advertising, is to let others know, so, publicity is the first purpose of advertising, as for what art and what taste, That's what happens after you become famous, just like our brand, the first thing to think about now is how to be famous, not how to improve the brand...... After listening to his words, I believed him, so you can help my sister once, just do this! ”

The business director was silent for a while, then nodded, and said helplessly: "Okay!" ”

Who called Xu Qing her best friend!

After hanging up the phone, the business director instructed his subordinates: "Just do what the copywriting says." ”

"Okay, Mr. Li."

"Oh, by the way, star, please Liu Zhihua."

"Okay. I'm going to get in touch. ”

At six o'clock in the afternoon of this day, that is, not long after Chen Beiming got off work, he received a call from Xu Qing.

"Hey, Xiaoshan, something went wrong, no celebrity wanted to take that commercial." Xu Qing said.

"No celebrity wants to take on commercials?" Chen Beiming was stunned.

"Well, they looked for Liu Zhihua at the beginning, but they refused after reading the advertising copy, and then they found five, some men and some women, and no one was willing to take it, I told them that they could raise the price a little more, but still no one was willing, and then they found a few second-tier stars, but no one agreed. People think that our advertising grade is too low, and it will not be successful, even if you get the endorsement fee, it will outweigh the loss! ”