Chapter 77: The Big Sale
77
No one believed that the album "Look at the Face of the Moon" would be a big hit, and no one believed that the album would sell more than a million in its first month.
There are 5,000 chain stores in the country, but there are only about 1,000 that can shoulder the responsibility of sales. If you calculate it according to 1,000 stores, then on average, each store will sell at least 1,000 tickets in this month, that is, at least 30 tickets per day.
sells at least 30 copies a day, which is of course just a piece of cake for many first-line singers, but it is not easy for a new singer who has no fame or background.
So although Arctic Audiovisual has done a lot of work in the marketing and promotion of this album, and implemented it one by one in full accordance with Chen Beiming's requirements, in fact, even Lin Banshan, who has been in the audio-visual market for almost ten years, did not take this matter seriously, the reason is very simple, because he feels that this is simply a fantasy!
Selling a million a month, it's simply impossible!
However, according to convention, on the day of the release of the new album, Lin Banshan still dressed up in disguise with his secretary and went deep into the front line to understand the situation.
The store they went to is located in the central city of the capital, in the center of the city, and it is also the most developed street in the capital's cultural industry.
Because it was an unannounced visit, the two of them came to the video store very early.
The two of them looked at the store first.
This shop is not bad, and it fully implements Chen Beiming's requirements.
At the entrance of the store, two speakers played the song in "Look at the Face of the Moon" on a loop, although the sound was not too loud, but as long as you passed by, it was impossible not to pay attention.
The windows of the store are covered with huge posters of Yaya.
This poster was designed by Chen Beiming himself, and the photos on the poster were also taken by Chen Beiming himself.
"Not to mention, this poster is really well done!" Lin Banshan glanced at it and couldn't help but admire.
The secretary next to him smiled: "The photo is really good!" Yaya is already very beautiful, and being photographed by Chen Beiming like this, she is really as beautiful as a fairy, and she really deserves the title of Moon Princess! ”
In the eye-catching position of this poster, the words "The Moon Princess is Coming" are written in large words, which is very eye-catching.
When you enter the store, the first thing you see is everything about Yaya's new album, posters, albums, promotional albums, and there is a sentence written in a prominent position: "Anyone who buys a new album can get a photo book of the Moon Princess".
There is a photo of Yaya next to it.
Lin Banshan picked it up casually and flipped it over, and in an instant, his eyes lit up. The secretary also came over to take a look, and after a moment, he lost his voice and said, "Why is every one shot so good!" ”
Lin Banshan finally lost his color for the first time, and muttered: "If I were a consumer, I would buy this album if I rushed this photo." ”
In fact, the photo album is not too big, if you buy a tape product, the photo album is smaller than the tape, of course, if you buy a CD, the photo album is a little bigger, but there is no doubt that every photo in it, whether it is from the design of the clothing or the composition, is extremely beautiful. The front is a photo, and the back is the lyrics.
What they don't know is that Chen Beiming has absorbed a lot of the essence of the island country's photo album, so every photo taken can make a group of young men or old men excited, and even girls will be attracted.
When he walked inside, Lin Banshan found that wherever he could see, or where his hands could reach, there was Yaya's album.
The clerk doesn't nagging and actively selling, but as far as the eye can see, the ears hear, and the hands get, it's all this album.
"I admire Chen Beiming more and more now." Lin Banshan muttered: "Judging from this guy's layout of the store, he must also be a marketing master." ”
The secretary nodded, thinking so, but then she smiled: "But I think it's still impossible for this store to sell more than 30 albums a day, the music industry is different from other industries, most fans only recognize people, as long as it is a singer they like, even if the singing is bad, some people will buy it, but the newcomer ..... No matter how good the singing is, it is difficult to sell well, and there is a gradual process. ”
"That's right." Lin Banshan nodded.
The two of them wandered around the store for about five or six minutes, and during this time, there were also customers coming in and out, about a dozen people, and many people were attracted by the posters at the door or something, but they only inquired about it, and then stopped paying attention.
Seeing this, the smile on Lin Banshan's face became brighter and brighter: "Hehe, Chen Beiming is determined to lose this time!" ”
"Mr. Lin, we have made a lot of money this time."
"yes." Lin nodded a little.
The two of them walked out of the video store as they spoke, walking with a relaxed step and a smile on their faces.
It's just that none of them expected that at night, at six o'clock, when they came home from work, when the two of them drove by the road next to this video store, the secretary was suddenly surprised: "Why are there so many people?" ”
Lin Banshan, who was driving, was stunned: "What's wrong?" ”
"Mr. Lin, you see, there are a lot of people outside our store, and there is a queue of almost twenty meters."
Lin Banshan glanced at it, and for a moment, his heart jumped: "It won't be because of Yaya's album, right?" ”
Both of them were taken aback, and hurriedly found a nearby parking lot to park their cars, and then rushed back.
Lin Banshan grabbed a young man about twenty years old and asked, "Young man, let me ask, what are you doing here?" ”
"What else can you do if you buy an album."
"Buy an album? Whose album to buy? Could it be that a superstar's new album is coming out these days? ”
"It's not a superstar, it's a newcomer."
"Newcomer?"
"Hmm."
Lin Banshan and the secretary glanced at each other, and their hearts jumped suddenly.
"Young man, what's the name of this newcomer? Why did you buy her albums? ”
"Oh, her name is Yaya, nicknamed Moon Princess, we think her singing songs are very good, don't believe you listen to ......"
When Lin Banshan heard this, he was surprised and puzzled.
At this time, the secretary suddenly pulled him.
The two men walked to the other side and talked.
"Mr. Lin, I understand!" The secretary suddenly realized.
"What?"
"When we were in the store this morning, although more than a dozen people came in, there was almost no behavior of buying Yaya's album, because those customers are all middle-aged and above, and these people's preferences have been fixed, basically only buying the songs of the few people they like, but now these people are all young people, young people's minds are more active, and it is easier to accept new things, Yaya's songs, shapes, and others, all of which have never been seen before, so everyone likes them so much. Moreover, her photos are all tailor-made for young men. ”