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Hit? Breaking point?

Xu Qing was stunned by these two words.

When Chen Beiming saw it, he suddenly remembered that these two words were actually the products of the Internet economy, and now they are a bit ahead of their time.

"No matter how strong an enterprise is, its resources are limited, and it also needs to gather core resources at the right time and in the right place, and implement fixed-point detonation at the key point of upward breakthrough, which is the explosion point." Chen Beiming explained.

Xu Qing is a talented and intelligent person, and when she heard it, her eyes lit up: "I understand that the reason why the few mobile phones we designed before have not been recognized by the market is because they have not found the breaking point." ”

"You can understand it that way." Chen Beiming nodded.

He has also seen several mobile phones designed by Xu Qing before, and to tell the truth, it is really not competitive.

Chen Beiming's explanation inspired Xu Qing, and she hurriedly asked: "Xiaoshan, then what do you think should be the explosion point of our mobile phone?" ”

Chen Beiming took a bite of food, and then said unhurriedly: "To solve this problem, we should first think about what problems exist in the current mobile phone?" ”

"What's wrong with today's mobile phones?" Xu Qing was stunned for a moment, then frowned and replied: "The current mobile phone, the first is too big and not very convenient to carry, and the second is that the function is not perfect enough, for example, the display effect of the picture is not ideal......"

She told everything she understood.

But when Chen Beiming heard this, he shook his head: "Actually, I think the problems you said are not the biggest problems now?" ”

"Aren't they the biggest problem?" Xu Qing was stunned.

"Hmm." Chen Beiming nodded, and then explained: "I think the biggest problem with the current mobile phone is that the price is too high. Nine thousand one or twenty thousand, and the good ones even cost twenty or thirty thousand, such an expensive mobile phone is destined to be unpopular with most consumers. ”

Xu Qing frowned and fell into deep thought.

To tell the truth, she Xu Qing really didn't care about this problem, because for mobile phones at this stage, the price of seven or eight thousand is actually very normal, and those who can afford to buy mobile phones are rich people, in their eyes, the price of seven or eight thousand is really nothing.

But from Chen Beiming's point of view, the price of seven or eight thousand is really a bit outrageous, even the high-end Apple is at this price, as for the mobile phones of the general public, it is only two or three thousand, and the cheap ones are even only a few hundred.

Xu Qing thought for a while, raised her head and said, "Xiaoshan, what do you mean is that if I want to enter the mobile phone market now, the biggest explosion point is actually the price." ”

"Hmm." Chen Beiming nodded. Then he explained: "The popularity of mobile phones, there is no doubt that it is the trend of the times, in the future, mobile phones are actually like cabbage, but now, mobile phones are still high-end goods, everyone instinctively believes that mobile phones should also be high-end goods, but if you do the opposite, raise the price butcher knife and wave it hard, then I believe that you will be able to occupy the market with a shocking speed and achieve brilliant success." ”

"But ......" Xu Qing frowned: "But if the price is too low, many functions will be impossible, and the quality of the mobile phone will drop significantly." ”

"But none of that matters." Chen Bei Ming Dao.

"None of this matters?" Xu Qing was startled, as if she had heard some shocking remarks.

As a commodity, how can its quality and functionality not be important?

Chen Beiming followed the temptation: "Sister Qing, think about it from another angle, if you are an ordinary person, why do you want to buy a mobile phone?" If it's me, number one, the phone is convenient, I can call anytime, anywhere, right? But apart from that, the most important thing is to show off to others, look, I have a phone, don't you say? ”

Xu Qing seemed to have an understanding.

Chen Beiming continued to explain: "For ordinary people, the function of the mobile phone actually only needs to have the ability to make calls, and other functions can be temporarily abandoned, so even if the mobile phone is a little bigger, heavier, the appearance design is not so good-looking, and even the quality is slightly worse, which is nothing, ordinary people can bear it, because for ordinary people, the role of the mobile phone is just that, one, you can make a call, two, you can convey to others that I already have a mobile phone and you don't, as long as you do these two things, The people's demand for mobile phones is also satisfied, if from this point of view, the cost of mobile phones can be greatly reduced?

Today's mobile phones are often seven or eight thousand, but if you operate in this way, you can completely reduce the cost to three or four thousand. I think that if you really want to make a mobile phone, your brand's advertising slogan should be like this, XX mobile phone, a mobile phone that ordinary people can afford! ”

Xu Qing listened, and looked at Chen Beiming with some suspicion: "This ...... All right? ”

In fact, she didn't doubt it, but these remarks thrown out by Chen Beiming were really shocking.

At this moment, the popular practice in the mobile phone market is to have strong functions, small size, reliable quality, and exquisite design, but what Chen Beiming said is completely opposite, if Xu Qing really does this, it will definitely be poked in the back.

"Sister Qing, in fact, someone will find out about this sooner or later, and the speed will be very fast, so if you don't hurry up, then this cake will be robbed by others, and even if you follow up immediately, you will only be a follower, but if you enter the market at this moment, then you are the pioneer of the entire industry, and your name will definitely be remembered by everyone.

Of course, your worries are not unreasonable, at the beginning, there will be many people scolding you, or even cursing you, and even someone will sue you, saying that you are a market disruptor, is a destroyer, but after a long time, everyone will understand, in fact, you are the real hero of the mobile phone market, because you have opened up a broader mobile phone consumer market, the current mobile phone market, the capacity is not more than one million, but as long as you succeed, the size of the mobile phone market is hundreds of millions. ”

Xu Qing was finally moved by Chen Beiming's words, and she nodded heavily: "Xiaoshan, I understand, you are right, we want to be a pioneer in the market, not a follower." ”

"Correct solution!" Chen Beiming laughed: "A real business leader should go to the blue ocean, not waste energy in the red ocean. ”

Blue ocean? Red Sea?

Xu Qing was once again stunned by Chen Beiming's two words.

Chen Beiming suddenly remembered that there were no two professional terms in this world, so he smiled: "The name I came up with, the so-called Red Sea, is the existing market where the competition has become white-hot, and it has become extremely bloody and cruel. Because it is called the "Red Sea". The blue ocean refers to the unknown market space. ”

Xu Qing listened, and looked Chen Beiming up and down: "Xiaoshan, are you really a literary soldier of the General Political Art Troupe?" I don't think you seem to be a Ph.D. in economics from the Chinese Academy of Social Sciences!"