Chapter 112: Paper Promotion

For the first batch of disciples accepted by the Jixia Academy, Dai Yan attached great importance to it. Pen | fun | pavilion www. biquge。 After the lecture, Dai Yan personally presented each of these people with a paper copy of "Geometry".

For these Taishi later, it was the first time they had come into contact with such a novel book. In the past, their books were either bamboo books or silk books. When everyone saw the paper book, they initially thought that it was also a silk book, but after careful observation, they found that the material of the book was not silk at all.

"Dare to ask Childe, what kind of material is this book? Such a book must be precious, right? A scholar named Steng asked.

"This new material is made of silk and linen, so I call it paper. Books written in this new material are far easier to read and carry than bamboo books. The biggest disadvantage of paper books is that they can't touch water, and once they do, the book is completely ruined. Remember, everyone! Dai Yan replied.

And Dai Yan didn't mention the value of paper at all.

Although these scholars who followed Zou Yan were definitely not poor in this era, most of the national documents in this era were written in bamboo slips, and they did not have silk books in their hands. And as soon as these people came into contact with paper books, they classified this kind of books as silk books.

The first time we met, I gave a precious silk book, this son of the Song Kingdom is so generous! However, when they thought that the other party was the prince of Song Guo who had a real seal, everyone accepted it unceremoniously. No one paid attention to the fact that the paper book was written in a completely different format from the bamboo book.

After these people left, Tian Buli said to Dai Yan: "Childe, I think it is a little inappropriate for you to give such a precious book to these scholars when you first come into contact with them. ”

Dai Yan said lightly: "Nowadays, the scale of paper production has expanded a lot, and paper is not as precious as before. These paper books took a lot of effort for the Mo disciples to copy them personally. How precious can a book be? ”

Tian Buli retorted: "Childe, this is actually just your own opinion, but this is not the case in the eyes of those scholars. In their eyes, the value of this paper book is definitely comparable to that of silk books! You must know that silk books are more precious than gold! And as soon as Gongzi came to the Jixia Academy, he used such a precious gift to 'envelop' these scholars, I am afraid that it will be quite unfavorable for Gongzi in the Qi country! ”

These words made Dai Yan wake up in shock, Tian Buli was right, although he has now received the courtesy of Qi Guo and has become a bachelor, but in the final analysis, he is still a proton!

He never believed that Tian Ying had really let him go!

"Childe, in fact, although you did a little inappropriate in this matter, it is not too serious after all. The literati donated books, and it was Yasir. And if Childe can operate it a little, this thing can turn into a good thing! Tian Buli continued.

"Tell me how we do it?" Dai Yan asked.

"Childe, haven't you always wanted to turn paper into a big income similar to tea? Now is a great opportunity! Gongzi can give such a paper book and a batch of blank paper to the prince of Qi and Mr. Zhongjixia as a gift for the first time. As long as the prince and Mr. Sakashita accept such paper books as an example, then the disciples who study under the subordinates will inevitably yearn for paper books. The travelers under the grass have great influence in the whole world, and after they travel to study the world, they will inevitably be able to bring paper to the whole world, so that the paper will not be officially promoted? Tian Buli replied.

Speaking of which, Dai Yan has always been very concerned about making money. And the promotion of tea, first limited supply to Puyangxing, let him open the market in Zhao State first. Then Dai Yan personally went out and went to Zhao to lobby without forgetting the matter related to his income, and successfully promoted high-quality tea in the upper echelons of Zhao Guo, so that the entire Zhao country was obsessed with this drink, so that it was quickly promoted to the entire Zhao country!

Now, even the nobles of Wei, Qi, and Korea who are close to Zhao have begun to popularize this new drink!

Tea has thus become the largest income in Dai Yan's hands. With this huge income, the money he spent to help Chu State repay his debts was almost earned back.

To be honest, a new product can be promoted so quickly in this era, and Dai Yan's mind is definitely indispensable to the insights beyond this era. In today's era, everyone has never seen and never heard of "hunger marketing", but Dai Yan has seen too much in later generations. In the early stage of tea promotion, the supply of Puyang Xing was limited!

And people in this era have also never heard of what "advertising" is! Dai Yan promoted those high-quality teas to the nobles of Zhao, and the popularity of tea among the nobles of Zhao soon led to lower-class figures, and even spread to neighboring countries. From this point of view, Dai Yan actually used the nobles of Zhao to advertise tea!

Although Tian Buli did not have the experience of later generations, he followed Dai Yan's side, and he learned a lot of things from what he heard and witnessed. He had seen with his own eyes how Dai Yan had turned this little-known tea into Fengyi's biggest income!

Therefore, in the promotion paper, he has long wanted to imitate Dai Yan's method. In his opinion, the cost of manufacturing paper is not high, and there is the possibility of large-scale promotion, and it will inevitably be able to completely replace bamboo slips!

What a huge business it was to supply all the scholars of the world!

And the only thing that restricts this business may be the scale of papermaking.

After Dai Yan left the Song Kingdom, the Mohist craftsmen studied paper more deeply after many experiments. They used animal skin and bone as raw materials, hydrolyzed, extracted, and dried the collagen in it, and finally succeeded in obtaining animal glue.

With animal glue, they added it to the pulp for papermaking, and the resulting paper not only made it more resistant to water, but also successfully enhanced the tension of the paper. As a result, the success rate of the papermaking step with the highest failure rate of papermaking has been greatly increased, and the scale of papermaking has also been successfully expanded.

Just like the paper book "Geometry" that Dai Yan gave to those scholars now, it is no longer a book written in pencil. Except for the pictures drawn in pencil, the rest of the text is written in ink, after all, the book written in pencil is far less durable than the book written in ink.

The quality and output of the paper industry have begun to rise, and now it is a question of how to promote it. When Dai Yan got the new paper, he was entangled in the affairs of the Qi State, so he ignored this change.

And Tian Buli is careful, but he has not forgotten this industry that can make a lot of money for a moment!

Hearing Tian Buli's suggestion, Dai Yan couldn't help but applaud! He said to Tian Buli: "Since you think this matter is feasible, then I will hand over the follow-up sales of paper to you." I will personally go to meet the prince of Qi and give him a paper book! ”

Subsequently, Dai Yan took the two books "Geometry" and "Logic", which had the greatest achievements of science in Fengyi, and brought a dozen pieces of paper with a total of 100 sheets, and personally went to the Prince's Mansion of Qi to visit Tian Pijiang.

As for the sacrificial wine of the school palace and the scholars under the public order, Dai Yan sent his disciples to carry paper books and papers respectively, but the amount of paper given was slightly less.

The recipients of the gifts were very fond of the new writing material paper, and it was a great joy for these learned gentlemen to have a concise and lightweight writing material to record their academic achievements!

They also began to gradually accept this young prince of Song as a bachelor and became one of them.

The only critics of paper books were Confucian scholars. It's not that they have any objection to the light writing material of paper, but they are extremely disgusted by the changes that come out of the paper book!

And the most serious of them is that they are very opposed to left-to-right and then top-to-bottom writing! They always believed that even if there were new writing materials, they should follow the way of writing in the same way as the ancient kings: from top to bottom, from right to left!