122. The Economics of Appis

"Money, money, money, money. Pen & Fun & Pavilion www.biquge.info Appis, I asked the treasurer to make a preliminary estimate, and the cost of these 500 high-end apartments is more than five million dinars. But now Lugdunum's trade is still concentrated in the old city, which accounts for only about 30 percent of the city's trade and taxes. The price of a house in this area is obviously not too high, as many merchants and wealthy nobles are obviously reluctant to live in this neighborhood. They would rather live in the old town with a theater and a large gymnasium. ”

In the heat of summer, Levius and Appis walked through the streets of the new town of Lugdunum, looking at the large infrastructure that had not yet been fully completed. As the overseer of this huge project, Livius also invested his own capital, and watched the cost of the project go out every day without much return, and Livius was anxious. In the construction of the new city of Lugdunum, Apis and Livius can be said to be the superintendent and treasurer and architect. In ancient times, when the real estate industry was not perfected, Appis was like the government operating the real estate independently, running a variety of jobs such as residential real estate, public utilities construction, and urban operating income. Of course, not everything has to be done by yourself or by setting up official positions, and some work still has to be assigned tasks, such as taxes, which are generally contracted by some knights or nobles, and a certain percentage of tax income can be paid every month. In this regard, Apis contracted the taxes of several bazaars to the centurions of the legion, who had been honored for military service.

"Yes, utilities have to be accelerated. Especially these two large buildings on the edge of Jullis Square. Concentrate manpower and funds, build the Grand Coliseum first, and put the Caesar Grand Theater aside. First of all, it attracted some Roman citizens to settle here. ”

Appis said, swallowing a light sip of wine.

The large stadium is actually the Colosseum. The completion and operation of this large building was not only used to attract the surrounding people to watch the competitive fights and entertainment, but also to serve as a large colosseum, which also served as a variety of commercial activities such as gambling and service industries. It is no exaggeration to say that a large Colosseum can even lead to the development of trade in a city. If the Colosseum works perfectly, in the future, there will be countless merchants, slave traders, trading goods, animals, gladiators and slaves here, which is almost a complete industrial chain. Apis knew that if opera could enhance the tastes of citizens, then bloody and brutal places like the Hippodrome directly extended the pockets of Roman merchants.

"I'll arrange it right away."

Levius accepted the advice sincerely.

"Also, the houses in the civilian areas are sold or rented at a reduced price, and a large number of civilians are poured into the new area first, and special discounts are given to doctors and teachers, so that they can open small shops and settle in the civilian area, as long as the new area is full of civilians, the most basic needs exist. Then there will be trade. ”

Walking on the stone road, Apis almost talked to Levius about the principle of the troika that pulls the economy, but he thought about it. If you have some knowledge, you just know it......

"I'm in favor of the idea of immigration, but I don't understand the idea of lowering the price of the house to sell and rent it, Apris. The construction of this part of the city cost us a lot of silver. If you lower the price, there will be little profit to speak of. In the future, we will have to pay interest to the soldiers, and I hope to sell these houses for a good price to make up for the cost. ”

Levius was clearly a little unhappy with Apis' idea of selling the property at a reduced price. After all, investing is all about returns. To make sacrifices and contributions to the construction of Gaul, Livius knew that he was not that great.

"You know, my friend, investing is like a battle. If you are reluctant to sacrifice a small force, you will not be able to win the entire battle. The dilapidated houses in the downtown area are not the focus of our profits, those are just the foundation, they are the foreshadowing, and our real profit is aimed at the luxury apartment area around the Jullis Grand Place, and the increase in land prices in the surrounding area in a few years. If this city prospers and becomes a new administrative and trade center, then the price of the surrounding land for the nobles to build villas will rise several times, and that is the focus of our profits, and our profits are there. You have to take a long-term view. ”

Seeing Levius' extremely reluctant expression, Apis stopped and patiently explained. In retrospect, I relied on this to make my fortune in the first place......

That sounds like a good idea. But, alas, it is a pity that such a large area of newly built houses was taken advantage of by those civilians. ”

Levius said helplessly. Coming from an aristocratic family, Levius must have been prejudiced and even despised for commoners, and Appis knew this very well.

"There should be no such thought, my friend, that the citizens of Rome worked diligently with their own hands, and that their property came so brightly and with difficulty, that we should not be in opposition to the common people. It was Caesar's proximity to civilians that led to his victory in that war. And, in fact, I can assure you that even if we sell our property in the Civilian Area at a low price, most of them will not get the immediate benefits. ”

Apis explained.

"Why is that?"

Levius was still confused.

"Because the market is free, there will always be merchants who will occupy the market in advance, and they will use the same means that we will use, and these cunning merchants will drill through all the holes, and once the place is worth their investment, they will pay a lot of money to buy an entire street of houses, and then, at a low price, sell it to the common people who want to live here."

Apis explained.

"Then we have to stop it!"

After hearing this, Livius was indignant and lost money, and this part of the profits had to be taken up by other businessmen, which Livi could not tolerate. In that case, you won't be able to gain even a shred of fame. Civilians will not thank themselves and will even blame the unscrupulous builders.

"This is not easy to stop, my friend, you must know that even if we and the other legal officers issue a law prohibiting the resale of these properties, there will still be people who will take advantage of the loopholes in the law. The formal market will always be accompanied by the existence of a black market. There is no absolutely perfect law that regulates people's behavior. So in the end, people who don't have assets to invest are still the ones who suffer the most. ”

Apis confided in the harshest social reality, something that Levius had not conceived before. As a nobleman, he only needs to divide his assets into several parts and lend money, which is enough to maintain and expand the value of capital, without considering how the commoners live. Apis, on the other hand, pointed out that the gap between the two would never seem to be able to catch up, unless the commoners joined the legion or were favored by some nobleman and successfully counterattacked. But the odds are slim. In fact, in Roman society at this time, many civilians joined the army for the sake of class change.