Chapter 023 Commercial Sponsorship

"This ...... This ...... "If you don't say that Zhao Yong doesn't know how to learn, in the face of the Wu brothers' ridicule, he held back a big red face, but he couldn't say anything, he could only look at Wen Hao and stare dryly.

"It's okay, it's okay, they all went to nautical school, and if you scold their teacher in front of them, I don't want to listen to it. The two of us have never listened to Emperor Hong's class here, so we might as well listen to it together this time. Actually, I think that Emperor Hong has a sentence that makes a lot of sense, whether it is right or wrong, there is no harm in listening to it. "Wen Hao is really self-contained, and in the face of the faceless behavior of two subordinates, he can still laugh, and he laughs very sincerely. Compared with him, Zhao Yong is even more unpopular.

West Maozhou Island at the end of October is the busiest day of the year. Normally, most ships are not allowed to dock at the docks due to the nautical school, but in October they can, as this is a twice-a-year student internship.

Senior students will line up to board the Royal Navy's training ship, and then set sail full of dreams to prove that they are already a qualified naval cadet officer. The junior students don't have to look at the big brothers and sisters happily traveling, and they also have a small training ship to use, although the voyage is not long, but it can also make them excited; The windsurfing and surfboarding invented by Emperor Hong are the enlightenment toys for them to understand the sea, see the sea, and be familiar with the sea.

However, this year's West Maozhou is different from previous years, and you can't see the Royal Navy's training ships, nor the children on the beach. The main warships of the Royal Navy are now cruising around the island, and the mighty Sea King is parked on the docks. There is only one person who can drive this ship out, Hong Tao, the Emperor of the Empire!

Now that the nautical school has ceased to exist in name only, with the exception of the last batch of dai trainees waiting to graduate, the official students of Kim Ha Kook have all transferred to the newly built Naval School in Mayi Port and the Imperial University in Port Kalamba to continue their studies. This school, along with the island of Ximaozhou, will end the lease period and be officially returned to the Great Song Dynasty. Since then, the warships of the Royal Navy can no longer use the pretext of protecting the Sai Mao Chau Navigation School to wander around the waters of the Great Song Dynasty, and the two sides have already demarcated their respective territorial waters two years ago, and warships cannot enter the territorial waters of the other side for no reason.

Today is the first day of Emperor Hong's lecture, and although the time is set for the afternoon, there are ships that have begun to unload people on the dock early in the morning. I don't know if others will come, anyway, the maritime merchants must have come to cheer for the emperor, and it has been all up to Emperor Hong to take care of them all these years, so that everyone can eat the meal of catching the sea so sweetly. Usually they can't help much, but now that the emperor wants to give a lecture, he has a chance to repay it, and he is embarrassed to say that he is a maritime merchant if he does not step on the threshold.

Isn't it called a cheer just to come by yourself, a group of businessmen who just read the newspaper and are covered in copper smell come to listen to the emperor's lecture? That's smashing the field. Maritime merchants may not have much knowledge, but they are the best in the world in their ability to figure out people's hearts. What kind of audience does the emperor need for his lectures? It must be a person with a university question, the greater the knowledge, the more face the emperor has. But where can I find someone who asks about the university? It's hard to find a guy with a lot of money, Da Song has it!

What, they all treat money like dung? It depends on who you talk to, and what you want them to do. In a commercial society, the cost of wanting to treat money like dung is very, very high, and it is not denied that there is, but it is definitely not the majority. Most people think that the pile of dung is not big enough and that what they ask for is too dirty, so they treat it as dung. If you pile the dung high enough and give them a good excuse, they'll jump headlong into the dung heap and won't want to come out.

went to listen to the lecture of the emperor of Jinhe Kingdom, and this excuse was more handy. Moreover, this emperor is also a particular person, and he did not write any lofty words such as opening the altar and teaching on the invitation card, but said that he would discuss the affairs of the Great Qin State with scholars from all over the world in the navigation school of Ximaozhou. What is a discussion? It's to explore and discuss, since it's probing and discussing, then let's go, it's not as a student, it's a level, or even a little higher, it's a scholar who is invited to go. Coupled with the sea boats, kabuki, and delicious food and wine prepared by the maritime merchants, why not go on a trip?

"This invitation is too much, isn't it, a lot of gold?" When Hong Tao arrived at the West Maozhou Wharf, the ship had already seen the crowd on the wharf before it docked, even if all the maritime merchants were cut away, there would be more than 100 people, most of whom were middle-aged and elderly people with long beards. The literati of the Great Song Dynasty were very easy to distinguish, and they could know by looking at their beards that they were not far from ten, and whoever had a long, regular, and elegant shape would not be too low in knowledge. It was the first time for Hong Tao to give a lecture to so many great Song literati, and no matter how thick-skinned he was, he couldn't help but feel a little stunned.

"Your Majesty, your subordinates have strictly followed your orders, and everything is simple except for the security work and the expenses for food and lodging. These are all money from the shareholders of the company, which will not use a penny of the treasury, and it is reasonable and legal. They are sponsors, they are published in the newspapers, and everyone who has donated money has a name, if it is not that much money, there is a queue behind them waiting for the donation to be reported. Their names aren't valuable, but when you put them together, they don't speak. "The one who spoke was the fourth chairman of the Strait Company, named Sun Yuetang, who was a pure Song man, and the eldest son of an old maritime merchant in Guangzhou.

However, after he took over the business of his family, he secretly immigrated two of his three sons to Jinhe Kingdom, not only his son, but the son's whole family immigrated with his eldest grandson. Only he and his second son's family remained in Guangzhou, and said to the outside world that the eldest son and the third son's family went to a certain port to handle the family business. In fact, there are not a few maritime merchants like him, everyone is betting on the fate of the family on both sides, and now that Jinhe Country is in full swing, it is natural to bet more money here.

The two sons alone were not enough to make him the chairman of the Straits Company, a position that was very important, otherwise Cixi would not have worked part-time on her own. In fact, this Sun Yuetang was the first informant developed by Cixi in the city of Guangzhou, and later directly became the main backbone of Cixi, and there were countless intelligence officers of the Ministry of Supervision developed through him. Even if he wanted to betray Jinheguo, Da Song would not take him in anymore, he had done too many bad things, and it was difficult to write about it!

"Cheng, Chairman Sun, you know how to sell advertisements, solicit sponsorship, and use celebrity effects! This chairman is really not in vain. Since they have put so much effort into making progress, then I will work hard to make sure that their money is not spent in vain. I'll pay them some interest now, and you go and tell the merchants who paid for it, and say that I allow them to hang their own signboards on the walls of the school. Since there are so many famous people in the Great Song Dynasty, it is certainly not a bad thing to be able to see their own names, if you can find a few more painters to draw the grand occasion of the navigation school, engrave it into an engraving and print it on the newspaper, is it also worth some money? ”

After listening to Sun Yuetang's words, Hong Tao was very relieved, these Great Song Dynasty maritime merchants did not hurt them in vain, not only did they know how to do business, but also used their brains to think about business opportunities, and they did not become lazy people, which is gratifying. Since they are so good, then they have to give them some rewards, how to use advertising to the extreme, is to give them a little dessert.

Later, there are other things to do, such as advertising sponsored products, implanting various advertisements in the venue, and so on. However, these things can't be shaken out all at once, and every time they leak a little bit in the future, it will be enough for them to think for a long time, and maybe there will be smart people who will specialize in the advertising industry. Hong Tao is very happy to see this kind of thing, it is not only a new type of industry, nor can it stimulate the brains of people in this era, but also another cultural invasion with a larger scope, which is very consistent with his own thinking.

"Have you written them all down? If you dare to lack a word, I will throw you into the desert of the Great Food Country to feed the camels! After Hong Tao finished speaking, he staggered off the boat, Sun Yuetang was not qualified to stand beside the emperor to accompany him, and there were the Minister of Education and the Minister of Foreign Affairs waiting below. He could only send Hong Tao to the edge of the gangplank, looked at the emperor's back with a smile on his face, and then whispered to the person dressed as the bookkeeper behind him.

"It's all written down, it's written down! Not a word is missing. When the little one copied the lyrics for others in the theater, no matter how fast he sang, he could catch up, and he ate this bowl of rice, and there would be no mistakes. "This bookkeeper is not good-looking, but he has a unique skill, that is, he writes very fast. How fast? You can roughly keep up with the mouths of storytellers and singers. According to later generations, he was just a stenographer, the difference is that he wrote Chinese characters that anyone could understand, at most they were scribbled, not the shorthand symbols of stenographers.

He was favored by Sun Yuetang because of this unique skill, and as a talent with special contributions, his family immigrated to Jinhe Country and enjoyed a high salary. The purpose of looking for him is nothing else, just to write down all the conversations with others on various occasions, especially with Hong Tao. Emperor Hong may have a trick to making a fortune in that sentence, this is already the consensus of many people, not only maritime merchants, but even people who have close contact with maritime merchants also know. So how to find an opportunity to chat with Emperor Hong has become the common pursuit of everyone who wants to get rich.

As the head of the Straits Company, it is part of the job to implement the policies of the empire in the company, and there is also a responsibility to take everyone to make a fortune together, otherwise this company will have no meaning of existence. This position has more opportunities to contact the emperor, so there is a strong demand, asking Sun Yuetang to write down every word and word that the emperor said, and then take it back and study it vigorously to see if he can find some kind of inspiration from it. With such a clear indication as today, it is even more important to remember clearly, every word may mean thousands of gold coins, who has a grudge against money.

(To be continued.) )