Chinese tea, according to different production processes, is divided into green tea, black tea, yellow tea, white tea, dark tea, green tea and so on. Back then, Wei Yan went to play with his classmates, who were in the south of the Yangtze River, where the famous Biluochun and Longjing tea production areas were the best. At that time, Wei Yan also asked a stupid question, he asked if Jiangnan only grows tea trees that can make green tea, not black tea trees, so he only makes green tea, not black tea.

This mentally handicapped problem made his classmates almost die of laughter. It was still a kind tea factory worker who told him that black tea and green tea were just different in production process, and there was no difference in tea. It's just that the taste of tea is good or bad, there is a difference between the field and the variety, the green tea is the top of Biluochun and Longjing, and the black tea is the "Qi Hong" of Qimen County, Anhui Province, the yellow tea treasure is Junshan Silver Needle, the white tea treasure is produced in northern Fujian, the black tea is the famous Yunnan Pu'er tea, and the green tea is also called oolong tea, the best oolong tea, produced in the Wuyi Mountain area of Fujian.

It is for the shame of Yixue being laughed at by his classmates that Wei Yan will deliberately learn about the production process of various teas, and he can't imagine that he can use it now, the world is impermanent, nothing more than this. Wei Yan was a little emotional, a little complacent.

For a few days in a row, Wei Yan ran to the tea garden, discussed the tea-making process with a group of craftsmen, not to mention anything else, and strived to put the process of green tea, black tea, yellow tea, white tea, and green tea out, and went to the venues of the famous teas and the entire small tea garden. Forget about Pu'er tea, it was still the territory of Nanzhao in the Tang Dynasty, and it didn't belong to our China. We don't compete with those deep-rooted tea merchants, we only take the high-tech route, not to be bigger, only to be expensive, in modern terms, we take the brand route, we want to be the Ferrari in the car, the remy horse in champagne.

After mixing in the tea garden for half a month, and there is the theoretical guidance of Wei Yan, coupled with the personal operation of experienced craftsmen, the process is finally researched and can enter the production process, but when packing, it makes Wei Yan despise for a while, and the ancient people are too lack of propaganda consciousness, just a package, I don't know the grade, and I don't know how to go down the boutique route.

Gathering the four stewards of the tea garden, Wei Yan is ready to give a teaching lecture. Nowadays, the management of the tea garden is divided into four links by Wei Yan, picking, production, packaging, sales, four stewards and one person to manage a link, which link has a problem to find whom, clear rights and responsibilities, clear system, anyway, Wei Yan is the modern enterprise management that set into it, although not a professional business manager, but have not eaten pork, but also seen pigs walking, the management of these relatively simple and simple Tang Dynasty people compared to modern people, enough.

"What do you say? Wine is not afraid of deep alleys! Mistake! Miss by a mile! First of all, we sell tea, not wine, and secondly, wine is not afraid of deep alleys, which can only attract people who like to drink, and the highest level of our sales is to find people who don't like to drink to buy! It would be better if he could take the initiative to come to the door to buy it! Propaganda and packaging are the means to achieve! ”

"Ladies and gentlemen, good products must have good packaging, exquisite packaging, which can bring the icing on the cake to the product. Have you ever heard the story of buying and returning pearls? Ever heard of it? That's good, our packaging, we must strive to keep up with this standard! ”

"What? Do business with integrity? Of course, is our tea counterfeit? No way? What's wrong with that good thing, packaging it with good utensils? If you go to buy a dongzhu, would you rather buy a dongzhu in a sandalwood box, or would you rather buy a dongzhu wrapped in weeds casually? The best plus the best, that is, the better! Yours, you know? ”

"What's the packaging? Does this need to be asked? What is tea? Have you read "The Book of Tea"? Oh, I haven't read it, that's right, I haven't written it yet! I'll recite two paragraphs to you. The tea man, the Jiamu of the south, is one foot two feet, and even dozens of feet. There are two people hugging the Bashan Gorge River, cutting it down and picking it up, its tree is like a melon reed, the leaf is like a gardenia, the flower is like a white rose, it is like a palmetto, the leaf is like a lilac, and the root is like a walnut. Its words are either from the grass, or from the wood, or from the grass and wood. The wild ones are up, and the gardeners are second; The purple ones in the yin forest of the yang cliff are on the top, and the green ones are second; The bamboo shoots are on the top, and the teeth are second; On the leaf roll, the leaf Shuci. Those on the slopes and valleys of the Yin Mountains are unbearable, and their sex is stagnant and diseased. Tea for use, taste to cold, for the most suitable people to drink thrifty people, if hot and thirsty, stuffy, headache, astringent, four annoyance, uncomfortable, chatting four or five sips, and Daigo, nectar to compete also. From time to time, the creation is not refined, mixed with flowers, reckless drinking becomes a disease, and tea is tired. It is also a ginseng, the upper one gives birth to Shangdang, the middle one gives birth to Baekje and Silla, and the lower one gives birth to Goryeo. There are those who are born in Zezhou, Yizhou, Youzhou, and Danzhou, and the medicine is ineffective, but this is not the case! Set up a water chestnut to keep the six diseases from being cured. Knowing that ginseng is tired, then the tea is tired. ”

"Wouldn't it be best if we had such a good thing, and then give it a good package, and then make it even better? Listen, tea is elegant, beneficial, not comparable to ordinary pickles, and the packaging we use should also be tasteful and artistic. Bamboo, pottery, porcelain, etc., divided into grades, the top tea porcelain, followed by pottery, again with bamboo, again there is no more, we only produce good tea, do not shoddy! ”

……

Wei Yan spoke dryly, and he re-established the propaganda awareness for several stewards, crackling and talking, so that the four stewards looked at Wei Yan's gaze, that is called a reverence, that is called an admiration, if it is not for Wei Yan to stop, almost want to kneel down and kowtow to worship the master.

After "training", the Chinese steward, who was in charge of publicity, went to the porcelain workshop, pottery workshop and other workshops to customize a batch of utensils, which were specially used to hold tea. Later, Wei Yan told them about the benefits of the brand and established brand awareness for them, but when he named the product, Wei Yan was despised, and the name he took was very creative and unelegant! The name is directly called Nanshan, the black tea is called Nanshan black tea, and the green tea is called Nanshan green tea, so it can be inferred.

At this time, the psychology of the four stewards is finally a little balanced, people, sure enough, there are perfect drops! When giving them a lecture, Wei Yan was called a talented and knowledgeable person, and he was named when he was named...... Forget it, I can't bear to say it, for fear of hitting Wei Yan's young heart.

In the end, the name was chosen by a showman, but Wei Yan did not let the name of the top tea, but wrapped a small jar of each and presented it to His Majesty Li Er, waiting for His Majesty Li Er to give the name. Hehe, the tea that His Majesty Taizong personally gave his name to, and he is willing to screw off his head if it doesn't sell well in the future.

The fact is as Wei Yan expected, after the tea was presented, His Majesty Li Er was very satisfied, and with a wave of the royal pen, he gave the name: the green tea is called Nenrui; Black tea is called calyx; Yellow tea is called Jinxia; The white tea is called Yunxue; The green tea is called Wufang.

After hearing this, Wei Yan complained to Xie Jiu in private, thinking that His Majesty Li Er's ability to choose a name was really not good, and his level was not as good as his. Xie Jiu believes that excluding the factor of Wei Yan's jealousy, from the perspective of a bystander, these two people are just fifty steps and a hundred steps, but in fact, the degree is about the same. However, His Majesty Li Er is the emperor, so just take a random name, it is all extraordinary!