464 Viral Marketing

Chen Beiming's "Hunting U-571" won unanimous praise from the media.

But "Hussar General" is not bad, and media reporters have also received rave reviews, such as "a new benchmark for Xia Guo films", "an absolute record-setting existence", "no problem with the box office of the movie breaking 15 billion", or "I will definitely regret it for a lifetime if I don't watch it".

There are more than 20 people who praise "Hunting U571", but more than 100 entertainment media have blown "Hussar General" into the sky, so everyone agrees that the movie directed by Zhang Mouzhi will definitely crush Chen Beiming easily.

June 7 is fast approaching, and the two heavyweight movies will face off at the pinnacle.

On the first day of release, the box office of "Hussar General" won 70 million on the first day of the Xia Kingdom, and in comparison, the box office of "Hunting U571" on the first day was much less, only 50 million.

On the second day, the gap between the two continued to widen, Zhang Mouzhi won a box office of 100 million, while "Hunting U571" was still only more than 50 million, and on the third day, "Hussar General" broke through the national box office of 200 million, but "Hunting U571" was only 60 million.

Seeing this set of data, the national media and fans were in an uproar.

"Hussar General" is too fierce, a ride in the dust!

In comparison, "Hunting U571" is a bit of a hit, although compared to most movies, this box office is actually remarkable, but compared with Zhang Mouzhi's movies - there is no comparison at all!

"Ginger is still old and spicy!" Many people sighed.

"But it's good to have such a short-handed opportunity, I think this is a good thing for both the development of Xia Guo's film industry and for Mr. Xiaoshan, for the film industry of Xia Kingdom, we really need as many excellent directors as possible, after all, the bigger the market, the better, and the higher the quality of the film, the more beneficial it is to the future development of the film, for Mr. Xiaoshan, this defeat - in fact, it can't be regarded as a loss, compared to others he is still very successful - but through this comparison, I think Mr. Koyama will be able to recognize the gap between himself and top directors, and he will not be proud, and I am optimistic about Mr. Koyama's future. "There are many film critics, or insiders, who make such remarks publicly or privately.

Fans also comforted Chen Beiming: "Teacher Xiaoshan, you can be defeated under Director Zhang, although you are defeated, you are still glorious!" ”

"Yes, Mr. Xiaoshan, in Xia Guo, there are not many directors who can enter Director Zhang's eyes, but even Director Zhang said that your "Hunting U571" is really well filmed, you are a very good director, you have super talent, and you are willing to work hard, if he didn't spend more money this time, and regarded you as the most terrible opponent in his life from the beginning, he might not be able to defeat you!"

Most people feel that Chen Beiming is still glorious despite defeat.

Of course, there are also people who are not convinced.

He Ling was not convinced.

With a snap, she slapped the newspaper on the table.

"Defeat or glory? Bullshit, although defeated, still glorious? Brother Xiaoshan won't be defeated? She's just temporarily behind? It's only the fourth day, and all you say is that even though you are defeated, it's just a fart! ”

He Ling, who was shrewd, capable, noble and elegant in front of outsiders, was so angry by these things in the newspaper at this moment.

Outside the office, the assistant looked at her pitifully, wanting to come in and persuade her, but she was afraid of being burned.

After a burst of anger, He Ling's emotions gradually calmed down.

Gotta do something!

She thought to herself.

She didn't want her little brother to be pressed by others, even if that person was the famous Zhang Mouzhi of Xia Kingdom, that would not work.

After thinking about it for a while, she made a decision: "Yes, I will mobilize fans to watch it together, and I will pay out of my own pocket for everyone to watch it!" Each of us has watched it a few more times, and I still don't believe it, we will be inferior to the prostitute general! ”

He Ling said hatefully in her heart.

The hussar general's hussar is a little obscure, and many people can't read it, so I don't know which trickster read him as a prostitute-prostitute general, I didn't think about this change, and it became popular, many people didn't know what to do, and when they heard the word prostitute, they thought that this movie still had a little ambiguous-ambiguous content, so they bought movie tickets.

It is said that this matter was reported to Zhang Mouzhi, and when his assistant director heard it, his lungs were about to explode, and he immediately asked a lawyer to sue those people, but Zhang Mouzhi persuaded him, and he adopted a laissez-faire attitude.

"Although this will have an impact on our films, I have to admit that this is conducive to the spread of films."

So from this point of view, Zhang Mouzhi is indeed a very powerful figure.

He Ling is still very clear about this.

That's why she wants to go into battle herself.

She was just organizing, and this matter was somehow known to Chen Beiming, Chen Beiming called her and asked: "He Ling, I heard that you are organizing fans to watch "Hunting U571" at your own expense, is there such a thing?" ”

He Ling's heart was weak, and she said weakly: "It's not at my own expense, and it's not my organization, it's everyone's willing." ”

Chen Beiming said: "Hurry up and stop, don't do such a thing again." ”

When He Ling heard this, she was anxious: "Brother Xiaoshan, but it's ......."

"It's nothing, He Ling, this matter is over, don't do such a thing in the future, you know?"

"......" He Ling didn't speak, but pouted, a little reluctantly.

As soon as Chen Beiming heard this, he knew what the other party was thinking, so he smiled and said, "Okay, invite me to dinner in the evening, and we'll meet and talk." ”

"Really? Brother Xiaoshan? When He Ling heard this, her eyes lit up.

In the evening, Chen Beiming came to the place where the two of them had made an appointment.

As soon as they met, Chen Beiming handed a plan to He Ling: "Let's take a look first, it won't be delicious for you." ”

He Ling was a little strange, opened the file and looked at it, only to see a title written on it: "About the viral marketing plan of "Hunting U-571". ”

Viral marketing?

He Ling blinked, but after thinking about it for a while, she still didn't understand what it meant.

"Viral marketing, also known as viral marketing, viral marketing, genetic marketing or nuclear explosion marketing, is the use of the public's enthusiasm and interpersonal network, so that marketing information spreads and spreads like a virus, marketing information is quickly copied and transmitted to tens of thousands, millions of audiences, it can penetrate into the human brain like a virus, quickly replicate, widely disseminated, and spread the information to more audiences in a short time.

In other words, viral marketing is to provide a valuable product or service, let everyone tell about it, and promote it for others to achieve the role of marketing leverage.

Viral marketing is actually a kind of word-of-mouth marketing, which uses communication between groups to allow people to establish an understanding of services and products to achieve the purpose of publicity.

Since this kind of communication is spontaneous among users, it is a means of network marketing that requires little to no cost"

Chen Beiming explained them one by one.