Chapter 0092 Brand Effect
The salt farm failed to catch Tang Maochuan's handle, which was definitely a pity opportunity.
In the Great Song Dynasty, although the merchants were rich, in terms of power, they were probably not as good as a Jiupin county official. This is also why the descendants of a merchant family all squeezed their heads and wanted to enter the scholar class.
The emperor of the Great Song Dynasty ruled the world with scholars, which was the ancestral system set by Zhao Da, so in the end of the Song Dynasty, the emperors did not kill scholars. But businessmen, under the system of the Great Song Dynasty Xingshang, in terms of status, may be the same as the common people, violating the law and discipline, still punished, and entering the office, it is equivalent to winning a gold medal for avoiding death.
Those so-called world friends are also helpless about Li Boyan's quantitative special offering. Originally, the reason why MSG was ordered in large quantities was to be able to resell. From the hands of the Li family, if you buy it for 100 wen a catty, you may naturally sell it for 200 wen a catty, but after Li Boyan received the money, these main stores and foot shops are all rationed special supplies, and the main store does not exceed three catties per day, and the foot shop does not exceed one catty per day.
The weather was suddenly cold, and on the port of the Wang family, Li Boyan's three ships with thousands of materials were left. One of them returned to Yongzhou, and the other went to Lin'an, and all the hoarding of MSG was placed in a temporary granary.
Duan Jing snorted and snorted with the account book, sighed, ran over, and saw Li Boyan writing, so he stood aside. After a long time, when Li Boyan looked up, he found Duan Jing trembling in the corner of the wall, and said, "It's all here, what are you waiting to do there?" ”
"It's not that I'm afraid of delaying my son's schoolwork. This is the account book of the past five days, and the son has seen it. ”
Li Boyan glanced at it, raised his eyebrows in some surprise, and said, "Yes, Duan Jing." "On the first day, it was specially supplied to the original reservation of more than a dozen stores, and on the second day, it sold more than 300 catties per day, and in the past five days, a total of 53 stores and more than 300 foot stores signed a special supply of MSG with the Li family. It is equivalent to today, Li Boyan's monosodium glutamate can sell 500 catties a day, and nearly 200,000 catties of monosodium glutamate hoarded in Suzhou will take more than a year to sell out.
"Develop more foot shops, there are more than 1,000 foot shops in Suzhou, if we can win 700, we can stand firm in Suzhou."
Duan Jing smiled bitterly: "Childe is so retail, and he refuses to dump, our cost is too big, and we can't afford it." ”
"If you can't row, you have to hold on!"
Duan Jing glanced at it and said softly: "Boss, actually, let's not get along with money." This quantitative special supply is thankless, and if it develops in the future, the Tang family also has a way to get our MSG from other channels, isn't it? ”
Li Boyan hooked his hand at Xiao Er, and after a while, he brought two bowls of porridge from the back kitchen.
"These two bowls of porridge, the bowl on the left hand is added with MSG, and the bowl on the right hand is not added, you taste it, is there a difference."
Duan Jing took the spoon, tasted them separately, and said, "This bowl on the left hand is more delicious." ”
"I'll tell you, in fact, both bowls of porridge are added with MSG."
"This ......" Duan Jing blushed and was speechless.
Li Boyan took a bowl of porridge, drank it suddenly, and said: "There is indeed a difference in taste between this without MSG and MSG, but if you add it, the taste will not be matched." Why do we want to hang special signs at the entrance of these main stores and foot stores now? It's about making rules. ”
"Rules?" Duan Jing was a little puzzled.
"Just like you can't tell which of these two bowls of porridge with MSG is delicious, the diners can't tell the difference, but now these restaurants and restaurants that have received our special MSG, what are they advocating? It is the MSG signboard we issued. Those diners have never eaten dishes with MSG, and after tasting the MSG, they will immediately recognize this sign, and over time, even if the Tang family can buy our MSG from other channels, the diners have not seen our special signboard, and you taste this bowl of porridge in my hand, I think it is not delicious enough. ”
Duan Jing's pupils shrank, "Owner, talent!" ”
Li Boyan smiled slightly and said: "Not only that, but we also have to make rules, after thirty days, this signboard will be upgraded to a high-quality special, and after one year, it will be upgraded to a gold-lettered signboard." If there is no special offering for 30 days, the special offering card will be removed. ”
"It's the same as our VIP card in heaven and earth?"
"Clever." Li Boyan said with a smile, "It seems that we will lose some profits for the time being, but in the long run, when the diners all recognize our special brand, this market will be dominated by us." ”
"Gao, the owner's move is really ruthless!"
Li Boyan said with a smile: "No matter how shameless Tang Maochuan is, it is impossible to hang our Li's special card at the door of the store, otherwise it will not make people laugh to death." ”
"It's good to understand, what we have to do is the brand effect, and when this period of time passes, no matter how delicious his Tang Ji dishes are, no brand is no face."
"We don't have much money on hand."
Li Boyan looked at the manuscript and said with a smile: "If we don't have money, let's make money, Yongzhou's glaze, it will be in half a month, Kangtou is in Lin'an, and he should have received the final payment, and then we will open in Suzhou." ”
"The owner said lightly, where can you afford to buy the shops in Suzhou today, every inch of land is expensive?"
"It's okay, let's go shopping in Wazi."
Duan Jing's mouth was wide open, he was still talking about business just now, and he was going to go shopping for tiles if he didn't agree with him.
"The owner, do you need to shout at the girl Qiu?"
Li Boyan squinted at the next scene, and said in pieces: "Just your sweet mouth, wait." ”
Li Boyan knocked on the wing of Qiu Jinmei.
There was a noise in the room.
"Sister Qiu is free?"
"What to do?"
Li Boyan said with a smile: "Today's wind is beautiful, let's go to the kiln...... Oh no, Wazi, go to Wazi and see the excitement. ”
Qiu Jianmei opened the door, saw Li Boyan's hippie smiling face, and asked, "Don't you want to fight for your life?" ”
"With Sister Qiu's sword here, why should the younger brother worry about his life?"
Qiu Jianmei stepped out of the room, and suddenly stopped.
"Sister Qiu, what's the matter?"
Qiu Jian's eyebrows furrowed, and said, "Wait." ”
After waiting for a while, Li Boyan almost fell asleep, and Qiu Jinmei came out of the room.
Li Boyan looked at Qiu Jianmei with a smile, it was really a bright moon shining on the past and the present, nearly a thousand years ago, and a thousand years later, women were the same, going out for half an hour, putting on makeup for an hour. Although Qiu Jianmei's thin lips were only smeared with a very light lipstick, he could still see it if he looked closely. The pair of earrings were specially taken out of the display case at the cost of Li Boyan using his fingernails.
"I have flowers on my face?"
Li Boyan came back to his senses and took a closer look, "Huh? No, I don't. ”
Qiu Jianmei's smiling muscles became even more ruddy, and he glanced at Li Boyan coldly, "Why didn't you look so carefully?" ”
“……”
Duan Jingyi, who was holding the ledger on the side, shuddered, and ate a big mouthful of dog food in his heart.