Anyway, Zhang San knew that he didn't have the ability to save him, Zhang San didn't have the ability to maneuver around the court, and he knew that he couldn't do those black-bellied ministers, and he didn't have 100% trust from the Son of Heaven, so even if Zhang San assisted with all his might, the probability of success was less than one percent. Pen & Fun & Pavilion www.biquge.info

Therefore, Zhang San, who thinks that he is not very strong, still decided to follow his established plan, Zhang San bowed down and said: "Your Majesty, since the grass people received the call, they have been thinking about how to repay Your Majesty's kindness. ”

Zhang San saw that Zhao Ji was listening, so he continued: "The reform of this dynasty has many twists and turns, the Son of Heaven is determined to eliminate the ills, and the virtuous ministers intend to assist the Ming Jun, but it often backfires, the benevolence of the Son of Heaven is not known to the people, and the court decrees are misinterpreted by the people. Why? ”

Zhang San saw that Zhao Ji listened carefully and continued: "As the saying goes, the Son of Heaven exports to the constitution, and the words follow the law, but the Holy Son of Heaven governs the government, often blocked by the foolish master who coerces the world's discussions, and the real villain attacks with a message, and the people of the world don't know the love of the Son of Heaven, why not?" ”

Zhang San continued: "As the saying goes, the whole world is not the king's land, and the shore of the land is not the king's minister, but often the court decrees reach the local good government is often misinterpreted as evil government, the prosperous era is said to be tyrannical, and the benevolence of the Son of Heaven cannot reach the mouth of the people. Why?

Moreover, there are often traitorous ministers who deceive the saints, gluttonous ministers whitewash the peace, and the people do not know the suffering of the people outside the palace walls, and all the people must not be wronged before the saints, why not? The grass people thought that this was due to poor information. ”

Zhao Ji still has ideals and ambitions at this time, after listening to Zhang San's words, he knew that there must be follow-ups, these problems are indeed problems faced by emperors in previous dynasties, Zhao Ji stood up and turned around twice and said, "You go on." ”

Zhang San bowed down again and said: "The grass people have a policy, expand the court newspaper, and unify the ruling policy of the imperial court, the ideology of the Son of Heaven for government, the suffering of the people, policies and decrees, the kindness of the Son of Heaven, and so on, and publish it all in the world." The benefits of this strategy are threefold.

The first is that the benevolence of the Son of Heaven is known to the people, and the people of the world are all admired, and the people will naturally feel His Majesty's loving heart and be grateful to His Majesty, and His Majesty's decree will be supported by all the people.

The second is that the imperial court decrees are published all over the world, and all the people know about it, and local officials cannot distort and spread rumors, and small officials cannot obstruct them, so the imperial court decrees are accessible and various systems can be quickly spread all over the world.

The third is that the people have suffering, and they are published in the newspapers, so that local officials do not dare to be corrupt and slack, just as Your Majesty has more than 10,000 officials who supervise the imperial history and picket hundreds of officials, and Your Majesty can also have a more comprehensive understanding of the people's suffering. Thus all the ministers have written their policies and are now in the sight of His Majesty. ”

After speaking, Zhang San took out the chapter from his sleeve and presented it to Zhao Ji, Zhao Ji motioned to the eunuch next to him, and the eunuch took it and handed it to him, he immediately looked through it and saw that Zhang San wrote in detail, in addition to what he just said, there are also the content of the newspaper, layout design, supervision system, etc.

Zhao Ji read the recital twice and fell into thought, he is not the kind of emperor who grew up in the deep palace and does not understand the affairs of the world, Zhang San's recital is very well written, but there are still many problems to deal with one by one.

Zhao Ji asked: "San Lang's strategy is very good, but the cost of engraving the book is quite large, and I am afraid that it will be unbearable to have one edition a day, so it is better to change it to one edition in January?" ”

Zhang San said confidently: "Your Majesty, the grass people have newly invented a movable type printing technique, that is, the words are independent one by one like seals, and then they are printed together when they are needed, and they are now about to be completed, and this problem can be solved at that time."

This kind of movable type can be disassembled and reused after being used up, and this method can also be used to reprint new books, the cost of printing books after my Great Song Dynasty will be reduced by dozens of times, and the prosperity of my Great Song Dynasty is just around the corner. ”

Zhao Ji stroked his palms and laughed: "Okay, San Langgong is in Sheji, with this wonderful method, there is no difficulty in printing, this method has become half, but there is one more thing, the number of newspapers printed is huge, how much is the value of the paper?" ”

Zhang San hugged his fists and said: "Your Majesty, the grass people have considered this problem and have bought a paper mill by the Yellow River, so that the craftsmen can study a new method of papermaking, which not only improves the quantity of paper, but also improves the quality of papermaking. ”

Zhao Ji stood up and said: "Okay, very good, Wuji is really a talent, in this way, this matter has been completed, but what is the advertising method that San Lang said?" Why advertise a businessman in a newspaper? ”

Zhang San sighed when he heard this: "Your Majesty has no choice but to do this, the minister has calculated that the distribution of newspapers, from papermaking to printing, requires material and manpower, and news collection requires the establishment of specialized personnel in each state and county, which requires manpower, so the cost of a newspaper ranges from 30 to 40 wen, plus typesetting. Proofreading, editing, and more.

Such a price will inevitably discourage some people who want to read the newspaper and do not have enough money, and it does not match His Majesty's intention to reach thousands of households, so the minister came up with a method of advertising, the Wu family academy needs a respected teacher, the He family needs a bookkeeper, the Wang family pharmacy has a new drug launched, and the Li family restaurant has newly developed fine wine.

If we want to spread the news, these people have the heart but are not able to do it, and we can allow them to publish the news under the newspaper and in the cracks, and they need to pay part of the money, so that the price of the newspaper will be lowered, and it will be convenient for the people.

The grass people calculated that they could sell 10,000 copies of the newspaper in a state, and the cost of using it would be 600 yuan, and as long as these merchants were willing to advertise in the newspaper, then the minister estimated that the price of the newspaper could be reduced to less than 10 yuan in the end. ”

Zhao Ji thought about it and asked: "After all, it is not good for businessmen to participate in major national events, why don't you allocate special funds from the imperial court to reduce the price of newspapers?" ”

Zhang San clenched his fists and lowered his head, and the corners of his mouth pulled slightly: "Of course it's better, the minister has calculated, based on the daily circulation of one million copies of the newspaper, the daily cost is 50,000 yuan, and it only takes 18 million yuan a year." ”

Zhao Ji coughed twice and said: "The advertising strategy is indeed feasible, I can summon you to be the head of the Jinju Academy, specifically responsible for newspaper matters, and the supervision matters you mentioned will also be handed over to you to set up a special agency for review, and I will transfer people from the Imperial Historical Observatory and the Inner Government to enrich it." ”

In the recital, Zhang San listed the precautions for running a private newspaper, and there are also problems such as some people maliciously spreading rumors in the newspaper, or leaking state secrets, etc., this is not the first time Zhang San said that Ouyang Xun had been on a similar excerpt, so Zhao Ji just glanced at it and understood.

Of course, Zhao Ji is not stupid, of course such public opinion supervision must use his own people, so in addition to installing the imperial history, Zhao Ji also plans to transfer his own people from the inner government to fill it, so that everyone can supervise together to ensure safety.

Zhang San has no opinion on this at all, and Zhang San has no interest in controlling public opinion in the Great Song Dynasty at all, now as long as he has a certain right to speak, relying on the reporter network to hide a spy network, Zhang San does not think that after he rebelled, the Great Song Dynasty will let him control public opinion, so what is destined to be lost, Zhang San will not have to hold it in his hands.